{"id":1031,"date":"2022-06-30T10:28:10","date_gmt":"2022-06-30T10:28:10","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=1031"},"modified":"2025-12-15T10:18:58","modified_gmt":"2025-12-15T10:18:58","slug":"how-do-we-calculate-app-ad-revenue","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/how-do-we-calculate-app-ad-revenue\/","title":{"rendered":"How do we calculate app ad revenue?"},"content":{"rendered":"

App ad revenue is calculated on the basis CPM model. CPM stands for Cost Per Mile Impressions<\/a><\/strong> by per mile we mean per 1000 impressions. The value of the impressions depends on the target audience and the market.<\/p>\n

OOH Hoardings \/ Billboard locations In Chennai<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
Name <\/th>Category
\n<\/th>		Locality\/Landmark<\/th>Dimensions<\/th>Starting Price<\/th>\n<\/tr>\n<\/thead>\n
Airport Road in Chennai<\/td>Hoardings<\/td>Towards Kathipara<\/td>30X20 Feet<\/td>\u20b9 420000 Per Month<\/td>\n<\/tr>\n
Airport Departure Hall in Chennai<\/td>Hoardings<\/td>Inside the Airport<\/td>40X20 Feet<\/td>\u20b9 300000 Per Month<\/td>\n<\/tr>\n
Guindy Kathibara in Chennai<\/td>Hoardings<\/td>Towards DLF City<\/td>90X36 Feet<\/td>\u20b9 340000 Per Month<\/td>\n<\/tr>\n
Mount Road Nandanam in Chennai<\/td>Hoardings<\/td>Teynampet Towards Airport<\/td>18X40 Feet<\/td>\u20b9 425000 Per Month<\/td>\n<\/tr>\n
Mount Road Wallajah Signal in Chennai<\/td>Hoardings<\/td>Beach Towards<\/td>30X10 Feet<\/td>\u20b9 165000 Per Month<\/td>\n<\/tr>\n
Santhome Light House in Chennai<\/td>Hoardings<\/td>Towards Marina<\/td>15X20 Feet<\/td>\u20b9 105000 Per Month<\/td>\n<\/tr>\n
Adyar LB Road in Chennai<\/td>Hoardings<\/td>Towards Mylapore<\/td>15X15 Feet<\/td>\u20b990000 Per Month<\/td>\n<\/tr>\n
Eldams Road in Chennai<\/td>Hoardings<\/td>Towards T.Nagar<\/td>15X25 Feet<\/td>\u20b9 75000 Per Month<\/td>\n<\/tr>\n
OMR Siruseri in Chennai<\/td>Hoardings<\/td>Towards Sholinganallur<\/td>50X25 Feet<\/td>\u20b9 185000 Per Month<\/td>\n<\/tr>\n
OMR Padur in Chennai<\/td>Hoardings<\/td>Towards kelambakkam<\/td>20X25 Feet<\/td>\u20b9 55000 Per Month<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
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9 Types of Digital Advertising<\/h3>\r\n\t\t
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    \r\n\t\t\t\t\t\t\t\tPaid search advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
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    \r\n\t\t\t\t\t\t\t\tDisplay advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
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    \r\n\t\t\t\t\t\t\t\tNative advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
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    \r\n\t\t\t\t\t\t\t\tSocial media advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
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    \r\n\t\t\t\t\t\t\t\tAudio advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
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    \r\n\t\t\t\t\t\t\t\tMobile advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
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    \r\n\t\t\t\t\t\t\t\tVideo advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
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    \r\n\t\t\t\t\t\t\t\tRemarketing advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
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    \r\n\t\t\t\t\t\t\t\tEmail advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t
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    \"\"<\/p>\n

    <\/p>\n

    \n

    <\/p>\n

    \n Top 3 Indian Social Media Influencers by Category
    \n <\/h2>\n

    \n Explore the most impactful Indian influencers in Technology<\/strong>, Fashion<\/strong>, and Health<\/strong> \u2014 known for their authentic content, engagement, and digital influence.\n <\/p>\n

    <\/p>\n

    Technology<\/h3>\n
    \n\n\n\n\n\n\n\n
    Rank<\/th>\nInfluencer<\/th>\nHandle<\/th>\nPlatform<\/th>\nFocus<\/th>\nNotable For<\/th>\n<\/tr>\n<\/thead>\n
    1<\/td>\nGaurav Chaudhary (Technical Guruji)<\/td>\n@TechnicalGuruji<\/a><\/td>\nYouTube<\/td>\nGadgets, Smartphones<\/td>\nPopular tech reviewer simplifying latest gadgets and product launches.<\/td>\n<\/tr>\n
    2<\/td>\nGeeky Ranjit<\/td>\n@Geekyranjit<\/a><\/td>\nYouTube<\/td>\nTech Reviews, Gadgets<\/td>\nUnbiased reviews and deep insights on mobile and tech accessories.<\/td>\n<\/tr>\n
    3<\/td>\nTrakin Tech (Arun Prabhudesai)<\/td>\n@TrakinTech<\/a><\/td>\nYouTube<\/td>\nSmartphones, Gadgets<\/td>\nRegional language tech reviews and unboxings with massive Indian audience.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

    <\/p>\n

    Fashion<\/h3>\n
    \n\n\n\n\n\n\n\n
    Rank<\/th>\nInfluencer<\/th>\nHandle<\/th>\nPlatform<\/th>\nFocus<\/th>\nNotable For<\/th>\n<\/tr>\n<\/thead>\n
    1<\/td>\nKomal Pandey<\/td>\n@komalpandeyofficial<\/a><\/td>\nInstagram<\/td>\nFashion, Styling<\/td>\nCreative outfit transformations and bold experimental looks.<\/td>\n<\/tr>\n
    2<\/td>\nKritika Khurana (That Boho Girl)<\/td>\n@thatbohogirl<\/a><\/td>\nInstagram<\/td>\nFashion, Lifestyle<\/td>\nRelatable styling ideas and travel-based fashion diaries.<\/td>\n<\/tr>\n
    3<\/td>\nSantoshi Shetty<\/td>\n@santoshishetty<\/a><\/td>\nInstagram<\/td>\nLuxury Fashion, Editorial<\/td>\nMinimalist fashion storytelling with strong aesthetic branding.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

    <\/p>\n

    Health & Fitness<\/h3>\n
    \n\n\n\n\n\n\n\n
    Rank<\/th>\nInfluencer<\/th>\nHandle<\/th>\nPlatform<\/th>\nFocus<\/th>\nNotable For<\/th>\n<\/tr>\n<\/thead>\n
    1<\/td>\nRanveer Allahbadia (BeerBiceps)<\/td>\n@beerbiceps<\/a><\/td>\nYouTube \/ Instagram<\/td>\nFitness, Wellness<\/td>\nHealth motivation, self-improvement, and fitness transformation content.<\/td>\n<\/tr>\n
    2<\/td>\nYasmin Karachiwala<\/td>\n@yasminbodyimage<\/a><\/td>\nInstagram<\/td>\nPilates, Fitness<\/td>\nCelebrity fitness trainer known for Pilates and holistic health coaching.<\/td>\n<\/tr>\n
    3<\/td>\nRujuta Diwekar<\/td>\n@rujuta.diwekar<\/a><\/td>\nInstagram<\/td>\nNutrition, Lifestyle<\/td>\nIndia\u2019s leading nutrition expert promoting local, traditional diets.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

    <\/p>\n

    \n Note:<\/em> Influencer rankings are based on content quality, audience engagement, and digital reach across 2024\u20132025.\n <\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

    App ad revenue is calculated on the basis CPM model. CPM stands for Cost Per Mile Impressions by per mile we mean per 1000 impressions. The value of the impressions depends on the target audience and the market. Top 3 Indian Social Media Influencers by Category Explore the most impactful Indian influencers in Technology, Fashion, […]<\/p>\n","protected":false},"author":1,"featured_media":1033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[47],"class_list":["post-1031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-advertising","tag-digital-advertising"],"yoast_head":"\r\nHow do we calculate app ad revenue? - Outdoor | Transit | DOOH Ads<\/title>\r\n<meta name=\"description\" content=\"App ad revenue = app ad inventory * CTR * Bid Amount. 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