{"id":113,"date":"2021-08-14T07:00:49","date_gmt":"2021-08-14T07:00:49","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=113"},"modified":"2024-08-05T08:30:10","modified_gmt":"2024-08-05T08:30:10","slug":"what-is-the-price-metric-of-the-dooh-screen-advertising-inventory","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/what-is-the-price-metric-of-the-dooh-screen-advertising-inventory\/","title":{"rendered":"What is the price metric of the DOOH screen advertising inventory?"},"content":{"rendered":"

DOOH Screen Advertising<\/strong> refers to digital advertising displayed on electronic screens located in public spaces and high-traffic areas. This form of advertising merges the traditional impact of outdoor advertising with the dynamic capabilities of digital media. Here\u2019s a detailed overview:<\/p>\n

Generally, the DOOH screens<\/a><\/strong> are lent in three price metrics:<\/p>\n

    \n
  1. The Cost Per Thousand Impressions<\/a><\/strong> model or CPM: Advertisers charge a rate for every 1000 brand impressions that the DOOH screen will register. Usually, unlike digital ads on devices, a single digital ad played on a digital screen gains more than one view per play. So, multiple brand impressions per ad play ensure that the 1000 ad impressions are reached by less than 1000 ad plays.<\/li>\n
  2. Buying a proportion of the total ad inventory of a DOOH screen: Ad buyers also wish to buy a specific proportion of the daily ad coverage of a DOOH screen or multiple DOOH screens of a network or an area.<\/li>\n<\/ol>\n

    Playing brand ads on a loop: Brand content and ads play repeatedly after a said amount of time on a DOOH screen advertising. Thus, the same content is played in a recurring fashion for \u2018n\u2019 number of times a day in a loop. So, to register more brand impressions, ad buyers or ad agencies<\/a><\/strong> buy several ad slots in a single loop.<\/p>\n\t\t\t\t\r\n\t\t\t\r\n\r\n \r\n\r\n

    \r\n\t
    \r\n\t\t
    \r\n\t\t\t

    Types of DOOH Ad screens available for promotion in India.<\/h3>\r\n\t
    <\/div>\r\n\t\t