{"id":133,"date":"2021-08-16T10:29:14","date_gmt":"2021-08-16T10:29:14","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=133"},"modified":"2024-08-05T08:09:15","modified_gmt":"2024-08-05T08:09:15","slug":"advantages-of-transit-advertising","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/advantages-of-transit-advertising\/","title":{"rendered":"Advantages of transit advertising"},"content":{"rendered":"
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Extensive coverage<\/h3>\n<\/div>\n<\/div>\n
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Given the growing incidences of traffic jams across the city, people are wary of taking their own cars out and often refer to take public transport. Over 50 lakh consumers take the BMTC buses<\/a><\/strong> every day. By investing in transit advertising, you can reach out to all of these people at the same time. What adds to its appeal is that there are no repeat costs associated.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Geographic reach<\/h3>\n<\/div>\n<\/div>\n
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Digital outdoor advertising<\/a><\/strong> allows brands to target consumers by their geographic background. This allows marketers to play their advertisements according to location. For example, say there\u2019s a bus terminal near the mall. If a store in the mall chooses to advertise their products in the bus terminal, it will serve as a reminder of the brand and entice consumers to visit the store.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Long exposure<\/h3>\n<\/div>\n<\/div>\n
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When an ad plays at home on the television, consumers can switch channels. On the other hand, when advertisements play on a transit media screen, the channel cannot be changed and they cannot be switched off. This increases the control businesses have over their ad exposure. Given that the average commute is approximately 30 minutes long, a consumer is sure to notice the advertisement at least a few times.<\/div>\n<\/div>\n<\/div>\n
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Low cost of advertising<\/h3>\n<\/div>\n<\/div>\n
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Advertising through transit media does not involve any repeat costs. This means that you can reach a large market by making a relatively low investment. This further reduces your customer acquisition cost<\/a><\/strong>. A low investment and a high ROI- just what you need! In many cases, this type of advertising works out more cost-effectively than other forms of advertisements.<\/p>\n

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Types of DOOH Ad screens available for promotion in India.<\/h3>\r\n\t
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