{"id":1476,"date":"2024-07-03T06:59:02","date_gmt":"2024-07-03T06:59:02","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=1476"},"modified":"2024-08-27T12:02:05","modified_gmt":"2024-08-27T12:02:05","slug":"what-is-an-example-of-in-game-advertising-iga","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/what-is-an-example-of-in-game-advertising-iga\/","title":{"rendered":"What is an example of in-game advertising? IGA?"},"content":{"rendered":"<h1>Example of In-Game Advertising (IGA)<\/h1>\n<h2><strong>Fortnite and Marvel Collaboration<\/strong><\/h2>\n<p>One of the most notable examples of in-game advertising is the collaboration between the popular video game <em>Fortnite<\/em> and the Marvel Cinematic Universe (MCU). This partnership effectively demonstrates how brands can leverage<a href=\"https:\/\/www.myhoardings.com\/FAQ\/what-is-in-game-advertising\/\"> in-game advertising<\/a> to reach a massive and engaged audience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-339\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Call-MyHoardings-for-free-Quote-9.jpg\" alt=\"\" width=\"1184\" height=\"126\" srcset=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Call-MyHoardings-for-free-Quote-9.jpg 1184w, https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Call-MyHoardings-for-free-Quote-9-300x32.jpg 300w, https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Call-MyHoardings-for-free-Quote-9-1024x109.jpg 1024w, https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Call-MyHoardings-for-free-Quote-9-768x82.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\" \/><\/p>\n<h2>How It Worked:<\/h2>\n<ol>\n<li>\n<h3><strong>Skins and Costumes:<\/strong><\/h3>\n<ul>\n<li><em>Fortnite<\/em> introduced special character skins and costumes based on Marvel superheroes like Iron Man, Thor, and Captain America. Players could purchase these skins to customize their in-game characters, integrating Marvel&#8217;s branding directly into the gaming experience.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><strong>Themed Events:<\/strong><\/h3>\n<ul>\n<li>The game hosted themed events such as the &#8220;Avengers: Endgame&#8221; event, where players could complete specific challenges related to the movie&#8217;s plot. This event included special game modes where players could wield iconic weapons from the MCU, such as Thor&#8217;s hammer and Iron Man&#8217;s repulsors.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><strong>In-Game Promotions:<\/strong><\/h3>\n<ul>\n<li><em>Fortnite<\/em> also used in-game billboards and loading screens to promote Marvel movies and related content, creating a cohesive and immersive advertising experience that kept players engaged with both the game and the Marvel brand.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><strong>Cross-Promotion:<\/strong><\/h3>\n<ul>\n<li>Outside the game, Marvel promoted <em>Fortnite<\/em> on their social media channels and in other marketing materials, creating a synergistic effect that benefited both brands. This cross-promotion ensured that fans of both <em>Fortnite<\/em> and Marvel were aware of the collaboration, driving interest and engagement.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1459\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2024\/06\/cropped-Digital-Services.gif\" alt=\"\" width=\"800\" height=\"202\" \/><\/p>\n<h2>Benefits:<\/h2>\n<ul>\n<li>\n<h3><strong>Increased Engagement:<\/strong><\/h3>\n<ul>\n<li>The collaboration led to higher player engagement, as fans of both <em>Fortnite<\/em> and Marvel were excited to experience their favorite superheroes within the game.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><strong>Brand Awareness:<\/strong><\/h3>\n<ul>\n<li>Marvel benefited from increased visibility and brand awareness among <em>Fortnite<\/em> players, many of whom might not have been as familiar with the MCU.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><strong>Revenue Generation:<\/strong><\/h3>\n<ul>\n<li>The sale of themed skins and other in-game items generated significant revenue for both <em>Fortnite<\/em> and Marvel, showcasing the financial potential of in-game <a href=\"http:\/\/www.myhoardings.com\">advertising partnerships<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Conclusion<\/h2>\n<p>The <em>Fortnite<\/em> and Marvel collaboration is a prime example of successful in-game advertising. It highlights how brands can creatively and effectively integrate their products and messaging into a gaming environment, resulting in increased engagement, brand awareness, and revenue. This partnership demonstrates the potential of in-game advertising to create immersive and memorable experiences that resonate with players and enhance the overall gaming experience.<\/p>\n<hr \/>\n<p><a href=\"http:\/\/www.myhaordings.com\"><strong>MyHoardings<\/strong> <\/a>specializes in innovative advertising solutions, including in-game advertising strategies that can elevate your brand. Explore the possibilities with us and reach your audience in exciting new ways!<\/p>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-1410\" class=\"iedit author-self level-0 post-1410 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n<div id=\"qcopd-list-1\" class=>\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t<h3>9 Types of Digital Advertising<\/h3>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul>\r\n\t\t\t\t\t<li id=\"qcld_sl_1410_1\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>1<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tPaid search advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_2\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>2<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tDisplay advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_3\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>3<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tNative advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_4\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>4<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tSocial media advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_5\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>5<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tAudio advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_6\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>6<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tMobile advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_7\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>7<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tVideo advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_8\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>8<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tRemarketing advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_9\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>9<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tEmail advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"tablepress-14-name\" class=\"tablepress-table-name tablepress-table-name-id-14\">Advertising options at IT Tech Parks in Bengaluru, Hyderabad, Delhi and Mumbai<\/h2>\n\n<table id=\"tablepress-14\" class=\"tablepress tablepress-id-14\" aria-labelledby=\"tablepress-14-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Media Type<\/th><th class=\"column-2\">Advertising Options<\/th><th class=\"column-3\">Rates (Starting From)<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">IT Tech Park Media<\/td><td class=\"column-2\">Kiosk Setup<\/td><td class=\"column-3\">INR 25 K \/ Day<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">IT Tech Park Media<\/td><td class=\"column-2\">Lift Gate Ads<\/td><td class=\"column-3\">INR 50K \/ Lift \/ Month<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">IT Tech Park Media<\/td><td class=\"column-2\">Wall Signage<\/td><td class=\"column-3\">INR 30K \/ Month<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">IT Tech Park Media<\/td><td class=\"column-2\">Cycle Docking Stations<\/td><td class=\"column-3\">INR 90K \/ Month<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-14 from cache -->\n","protected":false},"excerpt":{"rendered":"<p>Example of In-Game Advertising (IGA) Fortnite and Marvel Collaboration One of the most notable examples of in-game advertising is the collaboration between the popular video game Fortnite and the Marvel Cinematic Universe (MCU). This partnership effectively demonstrates how brands can leverage in-game advertising to reach a massive and engaged audience. How It Worked: Skins and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1477,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,108],"tags":[263,123,216,296,297,284,298,299,275,300,290,294,72,295,285],"class_list":["post-1476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-mobile-app-advertising","tag-advertising-strategy","tag-brand-awareness","tag-digital-marketing","tag-example-of-in-game-advertising","tag-fortnite-marvel-collaboration","tag-gaming-ads","tag-iga","tag-immersive-advertising","tag-in-game-advertising","tag-in-game-promotions","tag-innovative-advertising-solutions","tag-interactive-ads","tag-myhoardings","tag-targeted-advertising","tag-video-game-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>What is an example of in-game advertising? 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