{"id":18,"date":"2021-07-12T08:52:15","date_gmt":"2021-07-12T08:52:15","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=18"},"modified":"2024-08-05T09:14:23","modified_gmt":"2024-08-05T09:14:23","slug":"cinema-advertising","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/cinema-advertising\/","title":{"rendered":"Cinema Advertising"},"content":{"rendered":"

What is meant by Cinema Advertising?<\/p>\n

Cinema advertising or theatre advertising involves advertising in the multiplex chains and the single screen theatres playing movie shows. Cinema Advertising<\/a> comprises advertisements on slides\/ slideshows (shown before the movie show or during the interval period) and video ads. Additionally, cinema advertising also includes other advertising media options like kiosk advertising, standees, seat back covers, and advertising on LED screens<\/a>.<\/p>\n

What are the advantages of cinema advertising?<\/p>\n

Cinema screens have a deeper impact on the audience because of the larger-than-life factor. Therefore, it can arrest the senses and attention of the viewers, engaging them in an intimate brand-viewer relationship. Also, since cinema advertising includes both the audio and the visual medium for communication, audiences register the brand messages loud and clear. Furthermore, the costs involved are far less as compared to the brand impressions that the ads gain.<\/p>\n

What is the frequency of telecasting in-cinema ads at a theatre or a multiplex?<\/p>\n

The frequency of in-cinema ads (slides and video ads) depends on the advertising package that you opt for or in simple words, the amount that you pay for advertising your brand. The frequency of the brand ads can be once every show or even 5 times a show. Each screen in the multiplexes plays four movies a day which makes it 28 shows per week. Therefore, through in-cinema advertising, you can register a sizeable number of brand impressions among the audiences.<\/p>\n

What is the average cost of playing in-cinema ads on single screens and multiplexes during movie shows?<\/p>\n

The advertising rates of in-cinema ads in single screens and multiplexes depend on different factors like the concerned city, show timings, seating capacity, popularity of the multiplex or the single screen theatre, profile of the viewers vising the single screens of multiplexes, occupancy rate, the type of advertising media option opted for (in-cinema ads like slides, videos or standees, kiosk advertising, etc.). To know more about the advertising cost in theatres, you can get in touch with us at (+91) 995384-7639 or write to us at business@myhoardings.com.<\/p>\n

Do the rates of in-cinema advertising vary as per the movies played in the theatres?<\/p>\n

Yes, they do. Since big releases like blockbuster movies attract more viewers as opposed to other movies and result in more shows, in-cinema advertising during these movie shows tends to rate higher than the others. You may be required to pay a premium for opting for cinema advertising during the show timings of blockbuster movies. The advertising rates can go up to two to three times the usual rates for playing your brand ads during blockbuster movie shows. Do get in touch with MyHoardings<\/a> to get a complete picture of the advertising rates in movie theatres.<\/p>\n

How do I go about planning an advertising campaign in a cinema theatre?<\/p>\n

Planning an advertising campaign in a cinema hall or theatre requires surveying the kind of people who visit the theatre, the theatre’s location, the upcoming movie releases, the advertising options on offer in that particular movie theatre, and so on. To get a detailed approach to planning an advertising campaign in a cinema theatre, you can get in touch with us. Our experts will assist you thoroughly in planning and executing the entire cinema advertising campaign in cinema theatres across the country.<\/p>\n

Are there any timeline guidelines for cinema ads in movie theatres?<\/p>\n

Cinema advertisements in movie theatres can commence only on a Friday. This is because it is on Fridays that new movies are released in single-screen theatres or multiplexes. The ads, whether video ads or slides are synced with the movie timings of the new entries. However, you need to complete the payment of the ad campaign and provide the screens with your brand ad within 5 P.M. on a Wednesday so that your ad starts playing the following Friday.<\/p>\n\t\t\t\t\r\n\t\t\t\r\n\r\n \r\n\r\n

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Types of DOOH Ad screens available for promotion in India.<\/h3>\r\n\t
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