{"id":228,"date":"2021-08-21T12:09:55","date_gmt":"2021-08-21T12:09:55","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=228"},"modified":"2024-08-05T08:38:13","modified_gmt":"2024-08-05T08:38:13","slug":"how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel\/","title":{"rendered":"How do I estimate the reach or the viewership of a particular TV channel?"},"content":{"rendered":"<p>The approximate viewership reach is listed under the \u2018Cinema\u2019 listing on our website\u00a0<a href=\"http:\/\/www.myhoardings.com\">www.myhoardings.com<\/a>. However, if you wish to see the latest and the most accurate number of the viewership base of a channel, you can do so through BARC. BARC, Broadcast Audience Research Council, is an industry body that involves the alliance of broadcasters, advertising and media agencies, and advertisers. It is tasked with designing, commissioning, supervising, and owning an accurate, reliable, and punctual TV viewership measurement system in India. BARC even provides exact numbers of the reach of a brand ad campaign. It does all of this with a nominal fee. BARC offers a subscription-based service that gives timely details of the change in the pattern of TV viewership.<\/p>\n<h2 id=\"tablepress-17-name\" class=\"tablepress-table-name tablepress-table-name-id-17\">Brand Promotion options in Cinema Halls<\/h2>\n\n<table id=\"tablepress-17\" class=\"tablepress tablepress-id-17\" aria-labelledby=\"tablepress-17-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Ad Type<\/th><th class=\"column-2\">Ad Run Time<\/th><th class=\"column-3\">Price (Starts from)<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Standee<\/td><td class=\"column-2\">NA<\/td><td class=\"column-3\">INR 8K<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Ticket Counter<\/td><td class=\"column-2\">As per Slot<\/td><td class=\"column-3\">INR 20K<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Video Ad on Screen<\/td><td class=\"column-2\">Slots of 10 Seconds<\/td><td class=\"column-3\">INR 150<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Washroom Branding<\/td><td class=\"column-2\">NA<\/td><td class=\"column-3\">INR 500<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-17 from cache -->\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-1414\" class=\"iedit author-self level-0 post-1414 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t<!--Adding Template Specific Style -->\r\n\r\n \r\n\t\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n\t<div id=\"qcopd-list-1\" >\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t\t\t<h3>Top 5 OTT Platforms in India<\/h3>\r\n\t\t\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t\t\t<ul class=\"ca-menu\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1414_1\" class=\"ilist_sl6_qcld_column1\">\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"ca-content\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ca-main\">Netflix<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ca-sub\"><p><a href=\"https:\/\/www.myhoardings.com\/blog\/netflix-3\/\" rel=\"attachment wp-att-6166\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6166 aligncenter\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Netflix.jpg\" alt=\"\" width=\"351\" height=\"210\" \/><\/a><\/p><\/h3>\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1414_2\" class=\"ilist_sl6_qcld_column1\">\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"ca-content\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ca-main\">Disney+ Hotstar<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ca-sub\"><p><a href=\"https:\/\/www.myhoardings.com\/blog\/disney-hotstar\/\" rel=\"attachment wp-att-6167\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6167\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Disney-Hotstar.jpg\" alt=\"\" width=\"395\" height=\"224\" \/><\/a><\/p><\/h3>\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1414_3\" class=\"ilist_sl6_qcld_column1\">\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"ca-content\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ca-main\">Amazon Prime Video<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ca-sub\"><p><a href=\"https:\/\/www.myhoardings.com\/blog\/prime-video\/\" rel=\"attachment wp-att-6165\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6165\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Prime-Video.jpg\" alt=\"\" width=\"527\" height=\"233\" \/><\/a><\/p><\/h3>\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1414_4\" class=\"ilist_sl6_qcld_column1\">\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"ca-content\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ca-main\">ZEE5<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ca-sub\"><p><a href=\"https:\/\/www.myhoardings.com\/blog\/zee5\/\" rel=\"attachment wp-att-6164\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6164\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/ZEE5.jpg\" alt=\"\" width=\"414\" height=\"256\" \/><\/a><\/p><\/h3>\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1414_5\" class=\"ilist_sl6_qcld_column1\">\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"ca-content\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ca-main\">SonyLIV<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ca-sub\"><p><a href=\"https:\/\/www.myhoardings.com\/blog\/sonyliv\/\" rel=\"attachment wp-att-6163\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6163\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/SonyLIV.jpg\" alt=\"\" width=\"215\" height=\"217\" \/><\/a><\/p><\/h3>\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\t\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-336 size-full\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Contact-MyHoardings-Professional.gif\" alt=\"\" width=\"1184\" height=\"126\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The approximate viewership reach is listed under the \u2018Cinema\u2019 listing on our website\u00a0www.myhoardings.com. However, if you wish to see the latest and the most accurate number of the viewership base of a channel, you can do so through BARC. BARC, Broadcast Audience Research Council, is an industry body that involves the alliance of broadcasters, advertising [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[32],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-tv-advertising","tag-tv-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How do I estimate the reach or the viewership of a particular TV channel? - Outdoor | Transit | DOOH Ads<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.myhoardings.com\/FAQ\/how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How do I estimate the reach or the viewership of a particular TV channel? - Outdoor | Transit | DOOH Ads\" \/>\r\n<meta property=\"og:description\" content=\"The approximate viewership reach is listed under the \u2018Cinema\u2019 listing on our website\u00a0www.myhoardings.com. However, if you wish to see the latest and the most accurate number of the viewership base of a channel, you can do so through BARC. BARC, Broadcast Audience Research Council, is an industry body that involves the alliance of broadcasters, advertising [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.myhoardings.com\/FAQ\/how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Outdoor | Transit | DOOH Ads\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-08-21T12:09:55+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-08-05T08:38:13+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Contact-MyHoardings-Professional.gif\" \/>\r\n<meta name=\"author\" content=\"NaveenK\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"NaveenK\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel\/\"},\"author\":{\"name\":\"NaveenK\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/person\/97fb22b9583855168e6b87fb35e354bf\"},\"headline\":\"How do I estimate the reach or the viewership of a particular TV channel?\",\"datePublished\":\"2021-08-21T12:09:55+00:00\",\"dateModified\":\"2024-08-05T08:38:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel\/\"},\"wordCount\":144,\"publisher\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Contact-MyHoardings-Professional.gif\",\"keywords\":[\"TV ADVERTISING\"],\"articleSection\":[\"Tv Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel\/\",\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel\/\",\"name\":\"How do I estimate the reach or the viewership of a particular TV channel? - Outdoor | Transit | DOOH Ads\",\"isPartOf\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Contact-MyHoardings-Professional.gif\",\"datePublished\":\"2021-08-21T12:09:55+00:00\",\"dateModified\":\"2024-08-05T08:38:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.myhoardings.com\/FAQ\/how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel\/#primaryimage\",\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Contact-MyHoardings-Professional.gif\",\"contentUrl\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Contact-MyHoardings-Professional.gif\",\"width\":1184,\"height\":126,\"caption\":\"Contact-MyHoardings-Professional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/how-do-i-estimate-the-reach-or-the-viewership-of-a-particular-tv-channel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.myhoardings.com\/FAQ\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How do I estimate the reach or the viewership of a particular TV channel?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#website\",\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/\",\"name\":\"Outdoor | Transit | DOOH Ads\",\"description\":\"Got any ad query? 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