{"id":251,"date":"2021-08-21T12:40:07","date_gmt":"2021-08-21T12:40:07","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=251"},"modified":"2024-08-05T06:45:11","modified_gmt":"2024-08-05T06:45:11","slug":"what-are-the-benefits-of-transit-media-advertising","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/what-are-the-benefits-of-transit-media-advertising\/","title":{"rendered":"What are the benefits of\u00a0transit media advertising?"},"content":{"rendered":"

Benefits of\u00a0transit media advertising<\/a>:<\/h2>\n

\u2022<\/b>\u00a0Extensive reach:\u00a0<\/b>Vehicles like buses, cabs and auto-rickshaw cover wide range of areas of the city. Be it small gullies or national highways public transport cover majority of areas giving high exposure and reach to the product advertised.<\/p>\n

\u2022<\/b>\u00a0Geographic targeting:\u00a0\u00a0<\/b>The advertisers can carefully pick locations, areas and other transport precincts to target a defined group of audience.<\/p>\n

\u2022<\/b>\u00a0Frequency enhances familiarity:\u00a0<\/b>\u00a0The target audience, who uses public transport on daily basis such as office commuters and students, get exposed to the brand advertisement at least twice a day. The ride lasts for a minimum of 15 minutes to maximum 45 minutes; this daily exposure to the advertisement enhances familiarity for the brand and influences the consumer’s purchase decision.<\/p>\n

\u2022<\/b>\u00a0Flexible:<\/b>\u00a0Transit advertising<\/a> is flexible when it comes to size, location and route allotted for advertising. With transit advertising one can play with size of creative, placement and location where the ads will be placed.<\/p>\n

\u2022<\/b>\u00a0Uncluttered medium:<\/b>\u00a0As not many ads can run on the same vehicle at once, this form of advertising gives exclusivity to the product advertised. The uncluttered medium catches complete traveler’s attention.<\/p>\n

\u2022<\/b>\u00a0Observer and traveler attention:\u00a0<\/b>Transit adverting fetches attention of both traveler and observer at one go. The advertisement reaches dual audience, one to the people on the road and to the people who are using the transport facility.<\/p>\n

\u2022<\/b>\u00a0Hard to ignore:\u00a0<\/b>The format of advertisement placed on the vehicles involves the usage of bright colors, bold copy, catchy slogans and unique creative elements; this format catches the attention immediately.<\/p>\n

\u2022<\/b>\u00a0Unskippable:\u00a0<\/b>Unlike other mediums where you can skip the ad or change the channel, the audience cannot do the same when watching a transit ad.\u00a0 As they are seated and on the move, they will have to notice the ads placed inside the vehicle during their travel time.<\/p>\n

\u2022<\/b>\u00a0Cost-effective:\u00a0<\/b>Transit advertising<\/a>\u00a0fits all size brands. Be it FMCG products or luxury products, everything can be advertised through transit advertising for creating brand awareness, enhancing brand recall, influencing purchase decision and extending reach and visibility. All these can be attained from careful planning and execution of transit advertising.<\/p>\n

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Marketing activities to target Students<\/h3>\r\n\t
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