{"id":2651,"date":"2025-04-02T08:50:11","date_gmt":"2025-04-02T08:50:11","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=2651"},"modified":"2025-05-21T10:54:20","modified_gmt":"2025-05-21T10:54:20","slug":"pricing-structure","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/pricing-structure\/","title":{"rendered":"How does the pricing structure vary between static billboards and digital OOH screens in metro cities?"},"content":{"rendered":"

At MyHoardings<\/strong><\/a>, one of the most common client queries is about pricing structure . The answer depends on several key factors including location, format, duration, and media type.<\/p>\n

Static Billboards \u2013 Traditional but Effective<\/h3>\n

Static billboards are large vinyl or flex-based hoardings placed at high-visibility points such as highways, junctions, or commercial districts. These are priced on a monthly rental basis<\/strong>, with rates influenced by the size, visibility, and locality of the site.<\/p>\n

In top metro cities like Mumbai<\/strong>, Delhi<\/strong>, or Bangalore<\/strong>, static billboards pricing structure can range from \u20b925,000 to \u20b93,00,000 per month<\/strong>. Additional costs include flex printing and mounting. These hoardings provide 24\/7 visibility<\/strong>, making them ideal for long-term awareness and regional dominance.<\/p>\n

\"https:\/\/www.myhoardings.com\/Outdoor\"<\/p>\n

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Digital OOH (DOOH) Screens \u2013 Dynamic & Flexible<\/h3>\n

DOOH screens are high-definition LED or LCD panels installed at malls, metro stations, airports, and high-traffic areas. The pricing model here is based on per second or per loop<\/strong>, with advertisers sharing screen time with other brands.<\/p>\n

Digital OOH ads in metro cities usually cost \u20b94 to \u20b910 per second<\/strong>, depending on footfall, screen size, and frequency. This format is perfect for campaigns requiring dynamic visuals, videos, or regular creative changes<\/strong>, offering more flexibility than static media.<\/p>\n

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Choosing the Right Format<\/h3>\n

If you’re running a brand awareness campaign<\/a> with minimal creative changes<\/strong>, static hoardings are cost-effective. But if you want high-impact visual storytelling or short-term bursts<\/strong>, DOOH is worth the premium.<\/p>\n

At MyHoardings<\/strong>, we help brands compare ROI across both formats and select the best mix of static and digital placements for metro-focused campaigns.<\/p>\n

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? 9953847639
? business@myhoardings.com<\/a>
? www.myhoardings.com<\/a><\/p>\n

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