{"id":266,"date":"2021-08-25T08:09:08","date_gmt":"2021-08-25T08:09:08","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=266"},"modified":"2024-08-05T06:30:05","modified_gmt":"2024-08-05T06:30:05","slug":"what-is-ooh-advertising","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/what-is-ooh-advertising\/","title":{"rendered":"What is OOH advertising?"},"content":{"rendered":"

Out-of-home (OOH) advertising is advertising encountered outside of the home, also known as outdoor advertising<\/a> and outdoor media. Traditionally, this includes billboards to advertisements on bus shelters<\/a>, benches, and everything you see between your house and your destination.<\/p>\n

There are many types of\u00a0OOH advertisements<\/a><\/span>, but the most known are static billboard advertisements and mobile billboard advertisements. These two types of the advertisement have around 46% higher exposure when compared to others. Especially Mobile Billboard Advertisement is noticed quickly when compared to any other OOH advertising media.<\/p>\n

Brand Promotion options in Cinema Halls<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t
Ad Type<\/th>Ad Run Time<\/th>Price (Starts from)<\/th>\n<\/tr>\n<\/thead>\n
Standee<\/td>NA<\/td>INR 8K<\/td>\n<\/tr>\n
Ticket Counter<\/td>As per Slot<\/td>INR 20K<\/td>\n<\/tr>\n
Video Ad on Screen<\/td>Slots of 10 Seconds<\/td>INR 150<\/td>\n<\/tr>\n
Washroom Branding<\/td>NA<\/td>INR 500<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

I believe Mobile Billboard advertisements are helpful as advertisements can never miss them as they are displayed on the truck<\/a> with an HD screen, streaming the advertisement. This helps to generate many customers for your advertisement, and thus it will help your business grow.<\/p>\n

Types of OOH Advertising<\/h3>\n
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  1. Billboards<\/strong>: Large outdoor boards found alongside highways, roads, and in high-traffic areas. Digital billboards are becoming increasingly popular, allowing for dynamic and changeable content.<\/li>\n
  2. Street Furniture<\/strong>: Includes bus shelters, kiosks, benches, and other public amenities that can display advertisements.<\/li>\n
  3. Transit Advertising<\/strong>: Ads displayed on public transport vehicles like buses, trains, taxis, and on transit stations such as bus stops and train platforms.<\/li>\n
  4. Digital OOH (DOOH)<\/strong>: Digital screens placed in high-traffic areas like malls, airports, and urban centers, offering dynamic and interactive content.<\/li>\n
  5. Place-Based Media<\/strong>: Advertising located in specific venues like shopping malls, cinemas, gyms, and restaurants.<\/li>\n<\/ol>\n\n\n\n
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    \r\n\t\tBrand promotional media options in IT Tech parks \u2013\t<\/h3>\r\n\t
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