{"id":296,"date":"2021-08-25T09:19:07","date_gmt":"2021-08-25T09:19:07","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=296"},"modified":"2024-08-05T06:21:56","modified_gmt":"2024-08-05T06:21:56","slug":"why-is-pr-better-than-advertising","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/why-is-pr-better-than-advertising\/","title":{"rendered":"Why is PR better than advertising?"},"content":{"rendered":"<p class=\"q-text qu-display--block\">I\u2019ve been both a director of PR and director of Advertising, so can settle the debate.<\/p>\n<p class=\"q-text qu-display--block\">Good\u00a0PR is better than <a href=\"https:\/\/www.myhoardings.com\/\">advertising<\/a>. It tells your story in a mainstream, trusted way. It builds relationships with the press and other influencers. It establishes your mission and vision. It runs your web site and social media. All of these things are more valuable \u2014 dollar per dollar \u2014 than a mere TV, digital or other ad run.<\/p>\n<p class=\"q-text qu-display--block\">That is, if your PR is good \u2014 and you have an actual story to tell.<\/p>\n<p class=\"q-text qu-display--block\">But if your company only makes widgets, PR can only go so far.<\/p>\n<p class=\"q-text qu-display--block\">If you are head of PR for a large non-profit, there are myriad stories you can pitch to get \u201cfree\u201d press. Your <a href=\"https:\/\/www.myhoardings.com\/Digital\">social media<\/a> will explode \u2014 for\u00a0free!\u00a0\u2014 with photos of puppies and babies, or whatever it is you do.<\/p>\n<p class=\"q-text qu-display--block\">But the media doesn\u2019t want to give free coverage to a for-profit company. Not often, anyway. You\u2019d have to be imaginative to get free coverage on a regular basis \u2014 say if you own a bar and you have different events that you pitch, with well-crafted releases, photos, and lots of free passes to grease the press.<\/p>\n<p class=\"q-text qu-display--block\">And if your company merely makes a product, good luck getting free press, unless it\u2019s your anniversary or there\u2019s some other milestone.<\/p>\n<p class=\"q-text qu-display--block\">So, PR works better IF \u2014 and a big IF \u2014 your company is interesting. From an objective standpoint, can you say your business is? Really? (Most aren\u2019t.)<\/p>\n<p class=\"q-text qu-display--block\">And the other thing to consider \u2014 most PR people aren\u2019t very good at their jobs. You\u2019ll end up paying some empty suit six figures to tweet twice a day.<\/p>\n<p class=\"q-text qu-display--block\">For most types of businesses, advertising is more of a sure thing. That said, you need to hire the right person to do that correctly, as well.<\/p>\n<p class=\"q-text qu-display--block\">There are lots of posers in both the PR and Advertising industries.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-336 size-full\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Contact-MyHoardings-Professional.gif\" alt=\"\" width=\"1184\" height=\"126\" \/><\/p>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-1271\" class=\"iedit author-self level-0 post-1271 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t \r\n\r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder sl3bgimage\" >\r\n<div id=\"qcopd-list-1\" class=>\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t<h3 style=\"height: 40px;\">\r\n\t\tBrand promotion at Residential Societies\t<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t\r\n\t\t<ul style=\"padding-left: 30px !important;\">\r\n\t\t\t\t\t<li id=\"qcld_sl_1271_1\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three sl3borderbg sl3hoveritem\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three sl3bordercolor\"><h2 >1<\/h2><\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl3_rt-part-three sl3bordercolor\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three sl3hovertextcolor\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"sl3titlefont sl3tfontsize\">\r\n\t\t\t\t\t\t\t\tStatic Posters inside Lifts\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1271_2\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three sl3borderbg sl3hoveritem\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three sl3bordercolor\"><h2 >2<\/h2><\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl3_rt-part-three sl3bordercolor\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three sl3hovertextcolor\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"sl3titlefont sl3tfontsize\">\r\n\t\t\t\t\t\t\t\tStandee and BTL Activation\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1271_3\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three sl3borderbg sl3hoveritem\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three sl3bordercolor\"><h2 >3<\/h2><\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl3_rt-part-three sl3bordercolor\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three sl3hovertextcolor\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"sl3titlefont sl3tfontsize\">\r\n\t\t\t\t\t\t\t\tAds on Notice Boards\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1271_4\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three sl3borderbg sl3hoveritem\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three sl3bordercolor\"><h2 >4<\/h2><\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl3_rt-part-three sl3bordercolor\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three sl3hovertextcolor\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"sl3titlefont sl3tfontsize\">\r\n\t\t\t\t\t\t\t\tDOOH Displays in Lift Lobby Areas\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"tablepress-18-name\" class=\"tablepress-table-name tablepress-table-name-id-18\">Auto Rickshaw Advertising rates in India<\/h2>\n\n<table id=\"tablepress-18\" class=\"tablepress tablepress-id-18\" aria-labelledby=\"tablepress-18-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">City Name<\/th><th class=\"column-2\">Media Options<\/th><th class=\"column-3\">Rates (Starting) \/ Auto<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Delhi<\/td><td class=\"column-2\">Auto Back Panel, Auto Hood<\/td><td class=\"column-3\">INR 480<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Mumbai<\/td><td class=\"column-2\">Auto Back Panel<\/td><td class=\"column-3\">INR 200<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Bangalore<\/td><td class=\"column-2\">Auto Back Panel, Auto Hood<\/td><td class=\"column-3\">INR 550<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Chennai<\/td><td class=\"column-2\">Auto Back Panel<\/td><td class=\"column-3\">INR 230<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Hyderabad<\/td><td class=\"column-2\">Auto Back Panel, Auto Hood<\/td><td class=\"column-3\">INR 650<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-18 from cache -->\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve been both a director of PR and director of Advertising, so can settle the debate. Good\u00a0PR is better than advertising. It tells your story in a mainstream, trusted way. It builds relationships with the press and other influencers. It establishes your mission and vision. It runs your web site and social media. All of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Why is PR better than advertising? - Outdoor | Transit | DOOH Ads<\/title>\r\n<meta name=\"description\" content=\"Good\u00a0PR is better than advertising. It tells your story in a mainstream, trusted way. 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It builds relationships with the press and other influencers.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.myhoardings.com\/FAQ\/why-is-pr-better-than-advertising\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Outdoor | Transit | DOOH Ads\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-08-25T09:19:07+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-08-05T06:21:56+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/08\/download.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"311\" \/>\r\n\t<meta property=\"og:image:height\" content=\"162\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"NaveenK\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"NaveenK\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/why-is-pr-better-than-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/why-is-pr-better-than-advertising\/\"},\"author\":{\"name\":\"NaveenK\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/person\/97fb22b9583855168e6b87fb35e354bf\"},\"headline\":\"Why is PR better than advertising?\",\"datePublished\":\"2021-08-25T09:19:07+00:00\",\"dateModified\":\"2024-08-05T06:21:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/why-is-pr-better-than-advertising\/\"},\"wordCount\":334,\"publisher\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/why-is-pr-better-than-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/08\/download.png\",\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/why-is-pr-better-than-advertising\/\",\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/why-is-pr-better-than-advertising\/\",\"name\":\"Why is PR better than advertising? - Outdoor | Transit | DOOH Ads\",\"isPartOf\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/why-is-pr-better-than-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/why-is-pr-better-than-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/08\/download.png\",\"datePublished\":\"2021-08-25T09:19:07+00:00\",\"dateModified\":\"2024-08-05T06:21:56+00:00\",\"description\":\"Good\u00a0PR is better than advertising. 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