{"id":315,"date":"2021-09-13T11:04:37","date_gmt":"2021-09-13T11:04:37","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=315"},"modified":"2024-08-02T08:12:14","modified_gmt":"2024-08-02T08:12:14","slug":"how-big-is-the-mobile-app-market","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/how-big-is-the-mobile-app-market\/","title":{"rendered":"How big is the mobile app market?"},"content":{"rendered":"<p class=\"q-text qu-display--block\"><a href=\"https:\/\/www.myhoardings.com\/Digital\">mobile app market<\/a> has seen immense growth\u00a0in\u00a0the past ten years and even has no end\u00a0in\u00a0sight. Following figures itself says how big is this industry:<\/p>\n<ul class=\"q-box\">\n<li class=\"q-relative\">In the year 2012, the mobile app\u2019s financial state was around $53B and it grew up to $63.7B by the year 2016.<\/li>\n<li class=\"q-relative\">The various researcher even predict that the mobile app economy will touch $188.9B worldwide by the year 2020<\/li>\n<\/ul>\n<div class=\"q-box qu-mx--n_medium\">\n<div class=\"CssComponent-sc-1oskqb9-0 QTextImage___StyledCssComponent-sc-1yi3aau-0 ilDNcJ\">\n<div class=\"q-box unzoomed\"><img decoding=\"async\" class=\"q-image qu-display--block\" src=\"https:\/\/qphs.fs.quoracdn.net\/main-qimg-1dadbfffe4cdb054b50e6f789a8818f4\" \/><\/div>\n<\/div>\n<\/div>\n<p class=\"q-text qu-display--block\">In-app ads, purchases, and other monetization models have come up immensely with the\u00a0app\u00a0market. Last year,\u00a0In\u00a02017, 49% of the\u00a0app\u00a0developers went for <a href=\"https:\/\/www.myhoardings.com\/\">in-app\u00a0advertising<\/a>\u00a0(for non-gaming apps) and 79 % chosen in-app purchases of items for gaming apps.<\/p>\n<div class=\"q-box qu-mx--n_medium\">\n<div class=\"CssComponent-sc-1oskqb9-0 QTextImage___StyledCssComponent-sc-1yi3aau-0 ilDNcJ\">\n<div class=\"q-box unzoomed\"><img decoding=\"async\" class=\"q-image qu-display--block\" src=\"https:\/\/qphs.fs.quoracdn.net\/main-qimg-ba8f9b5a4b16c3e46bd3627c706ce52f\" \/><\/div>\n<\/div>\n<\/div>\n<p class=\"q-text qu-display--block\">This growth is mainly due to a high potential of mobile applications which is acquired\u00a0in\u00a0various steps. Let\u2019s see how mobile apps have managed to grab such a high place\u00a0in\u00a0the current economy\u00a0in\u00a0a short span of time.<\/p>\n<ol class=\"q-box\">\n<li class=\"q-relative\">Growth of smartphone users:<\/li>\n<\/ol>\n<p class=\"q-text qu-display--block\">With the rise of the affordable smartphone, reduced data prices and short replacement cycles, the smartphone industry has seen rapid adoption for the past few years. The following report depicts how smartphone users have grown from 1.57B\u00a0in\u00a02014 to 2.53B\u00a0in\u00a02018 and it is expected that this data will cross the mark of 3 billion by the year\u00a02021.<\/p>\n<div class=\"q-box qu-mx--n_medium\">\n<div class=\"CssComponent-sc-1oskqb9-0 QTextImage___StyledCssComponent-sc-1yi3aau-0 ilDNcJ\">\n<div class=\"q-box unzoomed\"><img decoding=\"async\" class=\"q-image qu-display--block\" src=\"https:\/\/qphs.fs.quoracdn.net\/main-qimg-57647bfc3252e90a46a94a54e669c5c3\" \/><\/div>\n<\/div>\n<\/div>\n<p class=\"q-text qu-display--block\">It is obvious that this graph is showing a continuous increment. Everyone nowadays wants to have a smartphone for them. Also, the one which comes up with latest market technologies and trends are being preferred more.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-336 size-full\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Contact-MyHoardings-Professional.gif\" alt=\"\" width=\"1184\" height=\"126\" \/><\/p>\n<h2 id=\"tablepress-9-name\" class=\"tablepress-table-name tablepress-table-name-id-9\">Top 5 OTT Platforms in India for Advertising<\/h2>\n\n<table id=\"tablepress-9\" class=\"tablepress tablepress-id-9\" aria-labelledby=\"tablepress-9-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Name<\/th><th class=\"column-2\">Active Users<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Disney+ Hotstar<\/td><td class=\"column-2\">38 Million<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Netflix<\/td><td class=\"column-2\">400 Million<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">SonyLiv<\/td><td class=\"column-2\">23 Million<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">MxPlayer<\/td><td class=\"column-2\">280 Million<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Amazon Prime Video<\/td><td class=\"column-2\">175 Million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-9 from cache -->\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-1410\" class=\"iedit author-self level-0 post-1410 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n<div id=\"qcopd-list-1\" class=>\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t<h3>9 Types of Digital Advertising<\/h3>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul>\r\n\t\t\t\t\t<li id=\"qcld_sl_1410_1\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>1<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tPaid search advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_2\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>2<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tDisplay advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_3\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>3<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tNative advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_4\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>4<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tSocial media advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_5\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>5<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tAudio advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_6\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>6<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tMobile advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_7\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>7<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tVideo advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_8\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>8<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tRemarketing advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1410_9\" class=\"ilist_sl3_list-style-three ilist_sl3_listy-style-three-01 ilist_column1\">\r\n\t\t\t<div class=\"ilist_sl3_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl3_list-inner-part-three\">\r\n\t\t\t\t\t<div class=\"ilist_sl3_left-part-three\"><h2>9<\/h2><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist_sl3_right-part-three\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tEmail advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>mobile app market has seen immense growth\u00a0in\u00a0the past ten years and even has no end\u00a0in\u00a0sight. Following figures itself says how big is this industry: In the year 2012, the mobile app\u2019s financial state was around $53B and it grew up to $63.7B by the year 2016. The various researcher even predict that the mobile app [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[838],"class_list":["post-315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-advertising","tag-mobile-app-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How big is the mobile app market? - Outdoor | Transit | DOOH Ads<\/title>\r\n<meta name=\"description\" content=\"mobile app\u00a0market has seen immense growth\u00a0in\u00a0the past ten years and even has no end\u00a0in\u00a0sight. figures itself says how big is this industry..\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.myhoardings.com\/FAQ\/how-big-is-the-mobile-app-market\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How big is the mobile app market? 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