{"id":3688,"date":"2026-01-04T12:07:27","date_gmt":"2026-01-04T12:07:27","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=3688"},"modified":"2026-01-04T12:07:27","modified_gmt":"2026-01-04T12:07:27","slug":"programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/","title":{"rendered":"Programmatic Media Buying Explained: From Digital Screens to Outdoor DOOH"},"content":{"rendered":"

In today\u2019s data-driven advertising environment, automation has transformed how brands plan, buy, and optimize media. Programmatic media buying<\/strong> refers to the automated purchase of advertising inventory across digital channels using technology, data, and real-time bidding. From mobile screens and websites to large-format outdoor DOOH screens, programmatic buying now spans both online and offline environments.<\/p>\n

As audiences consume content across multiple touchpoints, brands increasingly rely on programmatic media buying to deliver relevance, scale, and efficiency. Therefore, understanding how programmatic buying works\u2014from digital screens to outdoor DOOH\u2014is essential for modern media planning.<\/p>\n

\n

What Is Programmatic Media Buying?<\/strong><\/h2>\n

Programmatic media<\/a> buying uses software platforms to buy ad impressions automatically instead of through manual negotiations. Advertisers use demand-side platforms (DSPs) to bid for impressions, while publishers make inventory available through supply-side platforms (SSPs).<\/p>\n

\"\"<\/p>\n

Moreover, programmatic buying leverages audience data such as demographics, interests, location, device type, and browsing behavior. As a result, ads are served to the most relevant users at the most effective time, improving overall campaign performance.<\/p>\n

\n

How Programmatic Media Buying Works<\/strong><\/h2>\n

The process begins when a user visits a website, app, or passes a digital screen. Instantly, an auction takes place where advertisers bid to show their ad. This happens within milliseconds through real-time bidding (RTB).<\/p>\n

Once the highest bid wins, the ad is served immediately. Meanwhile, performance data such as impressions, clicks, and engagement is tracked in real time. Consequently, advertisers can optimize campaigns dynamically without waiting for post-campaign reports.<\/p>\n

\n

Programmatic Buying Across Digital Screens<\/strong><\/h2>\n

Programmatic Display Advertising<\/strong><\/h3>\n

This display includes banner and rich media ads shown across websites and mobile apps. These ads support awareness, retargeting, and always-on visibility. Because display inventory is vast, programmatic buying ensures scale with cost control.<\/p>\n

Programmatic Video Advertising<\/strong><\/h3>\n

Video ads are delivered across in-stream, out-stream, and in-feed placements on platforms such as YouTube<\/span><\/span>. Programmatic video allows brands to control targeting, frequency, and completion rates. Therefore, it is widely used for storytelling and product launches.<\/p>\n

Programmatic Audio Advertising<\/strong><\/h3>\n

Programmatic audio ads<\/a> appear on music streaming and podcast platforms like Spotify<\/span><\/span>. Since audio consumption often happens during commutes or workouts, these ads deliver high attention and strong brand recall.<\/p>\n

\n

Programmatic Media Buying in Outdoor DOOH<\/strong><\/h2>\n

What Is Programmatic DOOH?<\/strong><\/h3>\n

Programmatic DOOH (Digital Out-of-Home)<\/a> brings automation to outdoor digital screens located in public spaces such as airports, malls, metro stations, office parks, and highways.<\/p>\n

Unlike traditional outdoor advertising, programmatic DOOH allows ads to be triggered based on time, location, weather, footfall patterns, or audience movement. Therefore, brands gain flexibility and contextual relevance.<\/p>\n

\"\"<\/p>\n

How Programmatic DOOH Buying Works<\/strong><\/h3>\n

DOOH inventory is made available through specialized SSPs and exchanges. Advertisers bid for screen time based on predefined parameters. For example, a beverage brand can run ads only during hot weather or peak evening hours.<\/p>\n

Moreover, programmatic DOOH can be synchronized with mobile and digital campaigns. Hence, a consumer who sees a brand on an outdoor screen may later receive a mobile ad, reinforcing recall.<\/p>\n

\n

Key Benefits of Programmatic Media Buying<\/strong><\/h2>\n

Firstly, programmatic buying improves targeting accuracy by using real-time data. Secondly, it reduces manual effort and speeds up campaign execution. Additionally, real-time optimization ensures budgets are allocated to high-performing placements.<\/p>\n

Furthermore, programmatic media buying offers transparency through detailed reporting. Brands can track impressions, reach, frequency, and engagement across formats. Therefore, decision-making becomes more data-driven and efficient.<\/p>\n

\n

Industries Using Programmatic Media Buying Effectively<\/strong><\/h2>\n

E-commerce, FMCG, fintech, automotive, real estate, entertainment, and telecom brands actively use programmatic media buying. Similarly, B2B brands leverage programmatic channels for account-based targeting and lead generation.<\/p>\n

With outdoor DOOH becoming programmatic, location-sensitive industries such as QSR<\/a>s, retail, and travel also benefit significantly.<\/p>\n

\n

Best Practices for Programmatic Media Buying<\/strong><\/h2>\n

To begin with, brands should define clear objectives before launching campaigns. Next, audience segmentation must be precise and data-backed. Additionally, creatives should be optimized for each format\u2014digital screens require different messaging than outdoor DOOH.<\/p>\n

Finally, continuous monitoring and optimization are essential. By analyzing performance trends, brands can improve efficiency and ROI over time.<\/p>\n

\n

Conclusion<\/strong><\/h2>\n

Programmatic media buying<\/strong> has evolved beyond digital banners to include high-impact outdoor DOOH screens<\/a>. By automating media purchases across digital and physical environments, brands achieve better targeting, flexibility, and measurable outcomes. As media consumption becomes increasingly omnichannel, programmatic buying\u2014from digital screens to outdoor DOOH\u2014will remain a cornerstone of effective, future-ready advertising strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"

In today\u2019s data-driven advertising environment, automation has transformed how brands plan, buy, and optimize media. Programmatic media buying refers to the automated purchase of advertising inventory across digital channels using technology, data, and real-time bidding. From mobile screens and websites to large-format outdoor DOOH screens, programmatic buying now spans both online and offline environments. As […]<\/p>\n","protected":false},"author":1,"featured_media":3750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[1611,1967,688,842,1925,710],"class_list":["post-3688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-advertising","tag-automated-media-buying","tag-digital-out-of-home-advertising","tag-programmatic-advertising","tag-programmatic-dooh","tag-programmatic-media-buying","tag-real-time-bidding"],"yoast_head":"\r\nProgrammatic Media Buying Explained: From Digital Screens to Outdoor DOOH - Outdoor | Transit | DOOH Ads<\/title>\r\n<meta name=\"description\" content=\"Programmatic media buying automates ads across digital screens and outdoor DOOH for precise, scalable reach.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Programmatic Media Buying Explained: From Digital Screens to Outdoor DOOH - Outdoor | Transit | DOOH Ads\" \/>\r\n<meta property=\"og:description\" content=\"Programmatic media buying automates ads across digital screens and outdoor DOOH for precise, scalable reach.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Outdoor | Transit | DOOH Ads\" \/>\r\n<meta property=\"article:published_time\" content=\"2026-01-04T12:07:27+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2026\/01\/1270x595_4.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1270\" \/>\r\n\t<meta property=\"og:image:height\" content=\"595\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"NaveenK\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"NaveenK\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/\"},\"author\":{\"name\":\"NaveenK\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/person\/97fb22b9583855168e6b87fb35e354bf\"},\"headline\":\"Programmatic Media Buying Explained: From Digital Screens to Outdoor DOOH\",\"datePublished\":\"2026-01-04T12:07:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/\"},\"wordCount\":726,\"publisher\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2026\/01\/1270x595_4.jpg\",\"keywords\":[\"automated media buying\",\"digital out of home advertising\",\"Programmatic Advertising\",\"Programmatic DOOH\",\"programmatic media buying\",\"Real-Time Bidding\"],\"articleSection\":[\"Digital Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/\",\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/\",\"name\":\"Programmatic Media Buying Explained: From Digital Screens to Outdoor DOOH - Outdoor | Transit | DOOH Ads\",\"isPartOf\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2026\/01\/1270x595_4.jpg\",\"datePublished\":\"2026-01-04T12:07:27+00:00\",\"description\":\"Programmatic media buying automates ads across digital screens and outdoor DOOH for precise, scalable reach.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/#primaryimage\",\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2026\/01\/1270x595_4.jpg\",\"contentUrl\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2026\/01\/1270x595_4.jpg\",\"width\":1270,\"height\":595,\"caption\":\"Programmatic media buying automates ads across digital screens and outdoor DOOH for precise, scalable reach.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.myhoardings.com\/FAQ\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programmatic Media Buying Explained: From Digital Screens to Outdoor DOOH\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#website\",\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/\",\"name\":\"Outdoor | Transit | DOOH Ads\",\"description\":\"Got any ad query? MyHoardings is here to help !\",\"publisher\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.myhoardings.com\/FAQ\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#organization\",\"name\":\"Outdoor | Transit | DOOH Ads\",\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2025\/05\/cropped-logo_transparent_original_size.png\",\"contentUrl\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2025\/05\/cropped-logo_transparent_original_size.png\",\"width\":240,\"height\":247,\"caption\":\"Outdoor | Transit | DOOH Ads\"},\"image\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/person\/97fb22b9583855168e6b87fb35e354bf\",\"name\":\"NaveenK\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4a60f05c3aad4148e60030c0adb14ccec2ec8b10d2566fe3ed1aa807749f118e?s=96&d=robohash&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4a60f05c3aad4148e60030c0adb14ccec2ec8b10d2566fe3ed1aa807749f118e?s=96&d=robohash&r=g\",\"caption\":\"NaveenK\"},\"sameAs\":[\"https:\/\/www.myhoardings.com\/FAQ\"],\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/author\/naveenk\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Programmatic Media Buying Explained: From Digital Screens to Outdoor DOOH - Outdoor | Transit | DOOH Ads","description":"Programmatic media buying automates ads across digital screens and outdoor DOOH for precise, scalable reach.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/","og_locale":"en_US","og_type":"article","og_title":"Programmatic Media Buying Explained: From Digital Screens to Outdoor DOOH - Outdoor | Transit | DOOH Ads","og_description":"Programmatic media buying automates ads across digital screens and outdoor DOOH for precise, scalable reach.","og_url":"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/","og_site_name":"Outdoor | Transit | DOOH Ads","article_published_time":"2026-01-04T12:07:27+00:00","og_image":[{"width":1270,"height":595,"url":"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2026\/01\/1270x595_4.jpg","type":"image\/jpeg"}],"author":"NaveenK","twitter_card":"summary_large_image","twitter_misc":{"Written by":"NaveenK","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/#article","isPartOf":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/"},"author":{"name":"NaveenK","@id":"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/person\/97fb22b9583855168e6b87fb35e354bf"},"headline":"Programmatic Media Buying Explained: From Digital Screens to Outdoor DOOH","datePublished":"2026-01-04T12:07:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/"},"wordCount":726,"publisher":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/#organization"},"image":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/#primaryimage"},"thumbnailUrl":"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2026\/01\/1270x595_4.jpg","keywords":["automated media buying","digital out of home advertising","Programmatic Advertising","Programmatic DOOH","programmatic media buying","Real-Time Bidding"],"articleSection":["Digital Advertising"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/","url":"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/","name":"Programmatic Media Buying Explained: From Digital Screens to Outdoor DOOH - Outdoor | Transit | DOOH Ads","isPartOf":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/#primaryimage"},"image":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/#primaryimage"},"thumbnailUrl":"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2026\/01\/1270x595_4.jpg","datePublished":"2026-01-04T12:07:27+00:00","description":"Programmatic media buying automates ads across digital screens and outdoor DOOH for precise, scalable reach.","breadcrumb":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/#primaryimage","url":"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2026\/01\/1270x595_4.jpg","contentUrl":"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2026\/01\/1270x595_4.jpg","width":1270,"height":595,"caption":"Programmatic media buying automates ads across digital screens and outdoor DOOH for precise, scalable reach."},{"@type":"BreadcrumbList","@id":"https:\/\/www.myhoardings.com\/FAQ\/programmatic-media-buying-explained-from-digital-screens-to-outdoor-dooh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.myhoardings.com\/FAQ\/"},{"@type":"ListItem","position":2,"name":"Programmatic Media Buying Explained: From Digital Screens to Outdoor DOOH"}]},{"@type":"WebSite","@id":"https:\/\/www.myhoardings.com\/FAQ\/#website","url":"https:\/\/www.myhoardings.com\/FAQ\/","name":"Outdoor | Transit | DOOH Ads","description":"Got any ad query? MyHoardings is here to help !","publisher":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.myhoardings.com\/FAQ\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.myhoardings.com\/FAQ\/#organization","name":"Outdoor | Transit | DOOH Ads","url":"https:\/\/www.myhoardings.com\/FAQ\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/logo\/image\/","url":"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2025\/05\/cropped-logo_transparent_original_size.png","contentUrl":"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2025\/05\/cropped-logo_transparent_original_size.png","width":240,"height":247,"caption":"Outdoor | Transit | DOOH Ads"},"image":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/person\/97fb22b9583855168e6b87fb35e354bf","name":"NaveenK","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4a60f05c3aad4148e60030c0adb14ccec2ec8b10d2566fe3ed1aa807749f118e?s=96&d=robohash&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4a60f05c3aad4148e60030c0adb14ccec2ec8b10d2566fe3ed1aa807749f118e?s=96&d=robohash&r=g","caption":"NaveenK"},"sameAs":["https:\/\/www.myhoardings.com\/FAQ"],"url":"https:\/\/www.myhoardings.com\/FAQ\/author\/naveenk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/posts\/3688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/comments?post=3688"}],"version-history":[{"count":2,"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/posts\/3688\/revisions"}],"predecessor-version":[{"id":3751,"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/posts\/3688\/revisions\/3751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/media\/3750"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/media?parent=3688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/categories?post=3688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/tags?post=3688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}