{"id":3881,"date":"2026-01-20T23:30:52","date_gmt":"2026-01-20T23:30:52","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=3881"},"modified":"2026-01-21T10:44:56","modified_gmt":"2026-01-21T10:44:56","slug":"how-do-you-choose-between-billboards-transit-media-street-furniture-for-your-first-ooh-campaign","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/how-do-you-choose-between-billboards-transit-media-street-furniture-for-your-first-ooh-campaign\/","title":{"rendered":"How Do You Choose Between Billboards, Transit Media &#038; Street Furniture for Your First OOH Campaign?"},"content":{"rendered":"<p data-start=\"845\" data-end=\"1219\">Launching your first outdoor advertising campaign is an important milestone for any brand. However, with multiple format options available, marketers often struggle to decide where to begin. Understanding <strong data-start=\"1050\" data-end=\"1151\">how to choose between billboards, transit media, and street furniture for your first OOH campaign<\/strong> is critical to avoid overspending and ensure meaningful visibility.<\/p>\n<p data-start=\"1221\" data-end=\"1335\">Each format serves a different purpose, and the right choice depends on objectives, audience movement, and budget.<\/p>\n<hr data-start=\"1337\" data-end=\"1340\" \/>\n<h2 data-start=\"1342\" data-end=\"1400\">Why Format Selection Matters in Your First OOH Campaign<\/h2>\n<p data-start=\"1402\" data-end=\"1597\">Unlike digital ads, outdoor media cannot be edited or paused instantly. Once live, creative quality and placement determine impact. Therefore, choosing the right format at the start helps brands:<\/p>\n<ul data-start=\"1599\" data-end=\"1712\">\n<li data-start=\"1599\" data-end=\"1626\">\n<p data-start=\"1601\" data-end=\"1626\">Build early credibility<\/p>\n<\/li>\n<li data-start=\"1627\" data-end=\"1652\">\n<p data-start=\"1629\" data-end=\"1652\">Achieve faster recall<\/p>\n<\/li>\n<li data-start=\"1653\" data-end=\"1677\">\n<p data-start=\"1655\" data-end=\"1677\">Reduce media wastage<\/p>\n<\/li>\n<li data-start=\"1678\" data-end=\"1712\">\n<p data-start=\"1680\" data-end=\"1712\">Learn from real-world exposure<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1714\" data-end=\"1789\">A focused format strategy is more effective than trying everything at once.<\/p>\n<hr data-start=\"1791\" data-end=\"1794\" \/>\n<h2 data-start=\"1796\" data-end=\"1842\">Understanding the Three Primary OOH Formats<\/h2>\n<p data-start=\"1844\" data-end=\"1917\">Before choosing, it is essential to understand what each format delivers.<\/p>\n<hr data-start=\"1919\" data-end=\"1922\" \/>\n<h2 data-start=\"1924\" data-end=\"1977\">Billboards: Maximum Visibility and Brand Authority<\/h2>\n<h3 data-start=\"1979\" data-end=\"2006\">What Billboards Do Best<\/h3>\n<p data-start=\"2008\" data-end=\"2145\">Billboards offer large-format visibility and strong visual dominance. They are ideal for establishing presence and signaling brand scale.<\/p>\n<p data-start=\"2147\" data-end=\"2169\">Key strengths include:<\/p>\n<ul data-start=\"2171\" data-end=\"2284\">\n<li data-start=\"2171\" data-end=\"2185\">\n<p data-start=\"2173\" data-end=\"2185\">High reach<\/p>\n<\/li>\n<li data-start=\"2186\" data-end=\"2213\">\n<p data-start=\"2188\" data-end=\"2213\">Strong brand perception<\/p>\n<\/li>\n<li data-start=\"2214\" data-end=\"2242\">\n<p data-start=\"2216\" data-end=\"2242\">Long-distance visibility<\/p>\n<\/li>\n<li data-start=\"2243\" data-end=\"2284\">\n<p data-start=\"2245\" data-end=\"2284\">Ideal for highways and arterial roads<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2286\" data-end=\"2315\">When Billboards Work Best<\/h3>\n<ul data-start=\"2317\" data-end=\"2434\">\n<li data-start=\"2317\" data-end=\"2346\">\n<p data-start=\"2319\" data-end=\"2346\">Brand awareness campaigns<\/p>\n<\/li>\n<li data-start=\"2347\" data-end=\"2378\">\n<p data-start=\"2349\" data-end=\"2378\">Product or company launches<\/p>\n<\/li>\n<li data-start=\"2379\" data-end=\"2404\">\n<p data-start=\"2381\" data-end=\"2404\">City-entry visibility<\/p>\n<\/li>\n<li data-start=\"2405\" data-end=\"2434\">\n<p data-start=\"2407\" data-end=\"2434\">Premium brand positioning<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2436\" data-end=\"2451\">Limitations<\/h3>\n<ul data-start=\"2453\" data-end=\"2544\">\n<li data-start=\"2453\" data-end=\"2468\">\n<p data-start=\"2455\" data-end=\"2468\">Higher cost<\/p>\n<\/li>\n<li data-start=\"2469\" data-end=\"2491\">\n<p data-start=\"2471\" data-end=\"2491\">Limited copy space<\/p>\n<\/li>\n<li data-start=\"2492\" data-end=\"2544\">\n<p data-start=\"2494\" data-end=\"2544\">Lower engagement compared to close-range formats<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2546\" data-end=\"2598\">Best suited when credibility and impact matter most.<\/p>\n<hr data-start=\"2600\" data-end=\"2603\" \/>\n<h2 data-start=\"2605\" data-end=\"2656\">Transit Media: High Frequency and Daily Exposure<\/h2>\n<h3 data-start=\"2658\" data-end=\"2690\">What Transit Media Does Best<\/h3>\n<p data-start=\"2692\" data-end=\"2818\">Transit media includes bus branding, metro advertising, and train media. It excels at repeated exposure during daily commutes.<\/p>\n<p data-start=\"2820\" data-end=\"2842\">Key strengths include:<\/p>\n<ul data-start=\"2844\" data-end=\"2949\">\n<li data-start=\"2844\" data-end=\"2862\">\n<p data-start=\"2846\" data-end=\"2862\">High frequency<\/p>\n<\/li>\n<li data-start=\"2863\" data-end=\"2899\">\n<p data-start=\"2865\" data-end=\"2899\">Strong recall through repetition<\/p>\n<\/li>\n<li data-start=\"2900\" data-end=\"2922\">\n<p data-start=\"2902\" data-end=\"2922\">Wide city coverage<\/p>\n<\/li>\n<li data-start=\"2923\" data-end=\"2949\">\n<p data-start=\"2925\" data-end=\"2949\">Cost-effective scaling<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2951\" data-end=\"2984\">When Transit Media Works Best<\/h3>\n<ul data-start=\"2986\" data-end=\"3097\">\n<li data-start=\"2986\" data-end=\"3020\">\n<p data-start=\"2988\" data-end=\"3020\">New brands seeking familiarity<\/p>\n<\/li>\n<li data-start=\"3021\" data-end=\"3045\">\n<p data-start=\"3023\" data-end=\"3045\">Mass-market products<\/p>\n<\/li>\n<li data-start=\"3046\" data-end=\"3075\">\n<p data-start=\"3048\" data-end=\"3075\">App and service awareness<\/p>\n<\/li>\n<li data-start=\"3076\" data-end=\"3097\">\n<p data-start=\"3078\" data-end=\"3097\">Citywide presence<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3099\" data-end=\"3114\">Limitations<\/h3>\n<ul data-start=\"3116\" data-end=\"3185\">\n<li data-start=\"3116\" data-end=\"3137\">\n<p data-start=\"3118\" data-end=\"3137\">Complex approvals<\/p>\n<\/li>\n<li data-start=\"3138\" data-end=\"3163\">\n<p data-start=\"3140\" data-end=\"3163\">Creative restrictions<\/p>\n<\/li>\n<li data-start=\"3164\" data-end=\"3185\">\n<p data-start=\"3166\" data-end=\"3185\">Longer lead times<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3187\" data-end=\"3252\">Transit media is ideal for brands building recognition over time.<\/p>\n<hr data-start=\"3254\" data-end=\"3257\" \/>\n<h2 data-start=\"3259\" data-end=\"3309\">Street Furniture: Local Relevance and Proximity<\/h2>\n<h3 data-start=\"3311\" data-end=\"3346\">What Street Furniture Does Best<\/h3>\n<p data-start=\"3348\" data-end=\"3481\">Street furniture includes bus shelters, kiosks, pole panels, and public utility displays. These formats operate close to pedestrians.<\/p>\n<p data-start=\"3483\" data-end=\"3505\">Key strengths include:<\/p>\n<ul data-start=\"3507\" data-end=\"3602\">\n<li data-start=\"3507\" data-end=\"3526\">\n<p data-start=\"3509\" data-end=\"3526\">High dwell time<\/p>\n<\/li>\n<li data-start=\"3527\" data-end=\"3546\">\n<p data-start=\"3529\" data-end=\"3546\">Local targeting<\/p>\n<\/li>\n<li data-start=\"3547\" data-end=\"3566\">\n<p data-start=\"3549\" data-end=\"3566\">Cost efficiency<\/p>\n<\/li>\n<li data-start=\"3567\" data-end=\"3602\">\n<p data-start=\"3569\" data-end=\"3602\">Clear call-to-action visibility<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2463\" data-end=\"2488\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2756\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2025\/04\/Contact-MyHoardings.gif\" alt=\"\" width=\"800\" height=\"205\" \/><\/h3>\n<h3 data-start=\"3604\" data-end=\"3640\">When Street Furniture Works Best<\/h3>\n<ul data-start=\"3642\" data-end=\"3738\">\n<li data-start=\"3642\" data-end=\"3662\">\n<p data-start=\"3644\" data-end=\"3662\">Local businesses<\/p>\n<\/li>\n<li data-start=\"3663\" data-end=\"3689\">\n<p data-start=\"3665\" data-end=\"3689\">Retail and food brands<\/p>\n<\/li>\n<li data-start=\"3690\" data-end=\"3711\">\n<p data-start=\"3692\" data-end=\"3711\">Service providers<\/p>\n<\/li>\n<li data-start=\"3712\" data-end=\"3738\">\n<p data-start=\"3714\" data-end=\"3738\">Store-driven campaigns<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3740\" data-end=\"3755\">Limitations<\/h3>\n<ul data-start=\"3757\" data-end=\"3819\">\n<li data-start=\"3757\" data-end=\"3782\">\n<p data-start=\"3759\" data-end=\"3782\">Smaller creative size<\/p>\n<\/li>\n<li data-start=\"3783\" data-end=\"3819\">\n<p data-start=\"3785\" data-end=\"3819\">Limited long-distance visibility<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3821\" data-end=\"3886\">Street furniture performs best for neighbourhood-level influence.<\/p>\n<hr data-start=\"3888\" data-end=\"3891\" \/>\n<h2 data-start=\"3893\" data-end=\"3949\">Choosing the Right Format Based on Campaign Objective<\/h2>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3951\" data-end=\"4214\">\n<thead data-start=\"3951\" data-end=\"3985\">\n<tr data-start=\"3951\" data-end=\"3985\">\n<th data-start=\"3951\" data-end=\"3963\" data-col-size=\"sm\">Objective<\/th>\n<th data-start=\"3963\" data-end=\"3985\" data-col-size=\"sm\">Recommended Format<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"4016\" data-end=\"4214\">\n<tr data-start=\"4016\" data-end=\"4045\">\n<td data-start=\"4016\" data-end=\"4031\" data-col-size=\"sm\">Brand launch<\/td>\n<td data-start=\"4031\" data-end=\"4045\" data-col-size=\"sm\">Billboards<\/td>\n<\/tr>\n<tr data-start=\"4046\" data-end=\"4084\">\n<td data-start=\"4046\" data-end=\"4067\" data-col-size=\"sm\">Citywide awareness<\/td>\n<td data-start=\"4067\" data-end=\"4084\" data-col-size=\"sm\">Transit media<\/td>\n<\/tr>\n<tr data-start=\"4085\" data-end=\"4122\">\n<td data-start=\"4085\" data-end=\"4102\" data-col-size=\"sm\">Local footfall<\/td>\n<td data-col-size=\"sm\" data-start=\"4102\" data-end=\"4122\">Street furniture<\/td>\n<\/tr>\n<tr data-start=\"4123\" data-end=\"4169\">\n<td data-start=\"4123\" data-end=\"4149\" data-col-size=\"sm\">Budget-controlled start<\/td>\n<td data-start=\"4149\" data-end=\"4169\" data-col-size=\"sm\">Street furniture<\/td>\n<\/tr>\n<tr data-start=\"4170\" data-end=\"4214\">\n<td data-start=\"4170\" data-end=\"4184\" data-col-size=\"sm\">High recall<\/td>\n<td data-start=\"4184\" data-end=\"4214\" data-col-size=\"sm\">Transit + street furniture<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p data-start=\"4216\" data-end=\"4261\">Objective clarity simplifies decision-making.<\/p>\n<hr data-start=\"4263\" data-end=\"4266\" \/>\n<h2 data-start=\"4268\" data-end=\"4309\">Consider Your Target Audience Movement<\/h2>\n<p data-start=\"4311\" data-end=\"4347\">Ask where your audience spends time:<\/p>\n<ul data-start=\"4349\" data-end=\"4440\">\n<li data-start=\"4349\" data-end=\"4378\">\n<p data-start=\"4351\" data-end=\"4378\">Commuters \u2192 Transit media<\/p>\n<\/li>\n<li data-start=\"4379\" data-end=\"4405\">\n<p data-start=\"4381\" data-end=\"4405\">Motorists \u2192 Billboards<\/p>\n<\/li>\n<li data-start=\"4406\" data-end=\"4440\">\n<p data-start=\"4408\" data-end=\"4440\">Pedestrians \u2192 Street furniture<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4442\" data-end=\"4505\">Matching format to audience movement improves exposure quality.<\/p>\n<hr data-start=\"4507\" data-end=\"4510\" \/>\n<h2 data-start=\"4512\" data-end=\"4563\">Budget Considerations for First-Time Advertisers<\/h2>\n<p data-start=\"4565\" data-end=\"4618\">For first campaigns, controlled spending is critical.<\/p>\n<ul data-start=\"4620\" data-end=\"4764\">\n<li data-start=\"4620\" data-end=\"4665\">\n<p data-start=\"4622\" data-end=\"4665\">Billboards require higher upfront budgets<\/p>\n<\/li>\n<li data-start=\"4666\" data-end=\"4714\">\n<p data-start=\"4668\" data-end=\"4714\">Transit offers scalable mid-range investment<\/p>\n<\/li>\n<li data-start=\"4715\" data-end=\"4764\">\n<p data-start=\"4717\" data-end=\"4764\">Street furniture allows testing at lower cost<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4766\" data-end=\"4866\">Many first-time advertisers begin with street furniture or limited transit formats before expanding.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3000\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2025\/09\/Free-Quote-MyHoardings-3.jpg\" alt=\"\" width=\"1184\" height=\"126\" srcset=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2025\/09\/Free-Quote-MyHoardings-3.jpg 1184w, https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2025\/09\/Free-Quote-MyHoardings-3-300x32.jpg 300w, https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2025\/09\/Free-Quote-MyHoardings-3-1024x109.jpg 1024w, https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2025\/09\/Free-Quote-MyHoardings-3-768x82.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\" \/><\/p>\n<h2 data-start=\"4873\" data-end=\"4899\">Start Small, Then Scale<\/h2>\n<p data-start=\"4901\" data-end=\"4956\">Instead of launching across all formats simultaneously:<\/p>\n<ul data-start=\"4958\" data-end=\"5058\">\n<li data-start=\"4958\" data-end=\"4983\">\n<p data-start=\"4960\" data-end=\"4983\">Begin with one format<\/p>\n<\/li>\n<li data-start=\"4984\" data-end=\"5015\">\n<p data-start=\"4986\" data-end=\"5015\">Measure recall and response<\/p>\n<\/li>\n<li data-start=\"5016\" data-end=\"5037\">\n<p data-start=\"5018\" data-end=\"5037\">Optimise creative<\/p>\n<\/li>\n<li data-start=\"5038\" data-end=\"5058\">\n<p data-start=\"5040\" data-end=\"5058\">Expand gradually<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5060\" data-end=\"5109\">This approach reduces risk and improves learning.<\/p>\n<hr data-start=\"5111\" data-end=\"5114\" \/>\n<h2 data-start=\"5116\" data-end=\"5151\">Creative Simplicity Is Essential<\/h2>\n<p data-start=\"5153\" data-end=\"5194\">First-time OOH creatives should focus on:<\/p>\n<ul data-start=\"5196\" data-end=\"5297\">\n<li data-start=\"5196\" data-end=\"5217\">\n<p data-start=\"5198\" data-end=\"5217\">One clear message<\/p>\n<\/li>\n<li data-start=\"5218\" data-end=\"5245\">\n<p data-start=\"5220\" data-end=\"5245\">Strong brand visibility<\/p>\n<\/li>\n<li data-start=\"5246\" data-end=\"5271\">\n<p data-start=\"5248\" data-end=\"5271\">High contrast colours<\/p>\n<\/li>\n<li data-start=\"5272\" data-end=\"5297\">\n<p data-start=\"5274\" data-end=\"5297\">Simple call-to-action<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5299\" data-end=\"5339\">Complex messaging reduces effectiveness.<\/p>\n<hr data-start=\"5341\" data-end=\"5344\" \/>\n<h2 data-start=\"5346\" data-end=\"5384\">Combine Formats Only When Necessary<\/h2>\n<p data-start=\"5386\" data-end=\"5462\">While multi-format campaigns are powerful, they are not mandatory initially.<\/p>\n<p data-start=\"5464\" data-end=\"5489\">For first-time campaigns:<\/p>\n<ul data-start=\"5491\" data-end=\"5601\">\n<li data-start=\"5491\" data-end=\"5558\">\n<p data-start=\"5493\" data-end=\"5558\">One well-executed format outperforms three poorly executed ones<\/p>\n<\/li>\n<li data-start=\"5559\" data-end=\"5601\">\n<p data-start=\"5561\" data-end=\"5601\">Consistency matters more than coverage<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5603\" data-end=\"5654\">Integration should follow learning, not precede it.<\/p>\n<hr data-start=\"5656\" data-end=\"5659\" \/>\n<h2 data-start=\"5661\" data-end=\"5710\">Common Mistakes First-Time Brands Should Avoid<\/h2>\n<ul data-start=\"5712\" data-end=\"5882\">\n<li data-start=\"5712\" data-end=\"5751\">\n<p data-start=\"5714\" data-end=\"5751\">Choosing formats based only on cost<\/p>\n<\/li>\n<li data-start=\"5752\" data-end=\"5794\">\n<p data-start=\"5754\" data-end=\"5794\">Overloading creatives with information<\/p>\n<\/li>\n<li data-start=\"5795\" data-end=\"5824\">\n<p data-start=\"5797\" data-end=\"5824\">Spreading budget too thin<\/p>\n<\/li>\n<li data-start=\"5825\" data-end=\"5854\">\n<p data-start=\"5827\" data-end=\"5854\">Ignoring location quality<\/p>\n<\/li>\n<li data-start=\"5855\" data-end=\"5882\">\n<p data-start=\"5857\" data-end=\"5882\">Expecting instant sales<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5884\" data-end=\"5920\">OOH builds memory before conversion.<\/p>\n<hr data-start=\"5922\" data-end=\"5925\" \/>\n<h2 data-start=\"5927\" data-end=\"5960\">Recommended Starting Framework<\/h2>\n<p data-start=\"5962\" data-end=\"5989\">For most first-time brands:<\/p>\n<ul data-start=\"5991\" data-end=\"6166\">\n<li data-start=\"5991\" data-end=\"6052\">\n<p data-start=\"5993\" data-end=\"6052\"><strong data-start=\"5993\" data-end=\"6010\">Local brands:<\/strong> Street furniture \u2192 Transit \u2192 Billboards<\/p>\n<\/li>\n<li data-start=\"6053\" data-end=\"6104\">\n<p data-start=\"6055\" data-end=\"6104\"><strong data-start=\"6055\" data-end=\"6074\">Growing brands:<\/strong> Transit \u2192 Select billboards<\/p>\n<\/li>\n<li data-start=\"6105\" data-end=\"6166\">\n<p data-start=\"6107\" data-end=\"6166\"><strong data-start=\"6107\" data-end=\"6126\">Premium brands:<\/strong> Landmark billboards \u2192 Support formats<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6168\" data-end=\"6210\">This progression balances risk and reward.<\/p>\n<hr data-start=\"6212\" data-end=\"6215\" \/>\n<h2 data-start=\"6217\" data-end=\"6230\">Conclusion<\/h2>\n<p data-start=\"6232\" data-end=\"6393\">Choosing between billboards, transit media, and street furniture is not about which format is best\u2014it is about which format is best <strong data-start=\"6364\" data-end=\"6392\">for your first objective<\/strong>.<\/p>\n<p data-start=\"6395\" data-end=\"6608\">By aligning format selection with audience movement, budget, and campaign goals, brands can ensure their first OOH campaign builds strong visibility, credibility, and recall\u2014laying the foundation for future scale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launching your first outdoor advertising campaign is an important milestone for any brand. However, with multiple format options available, marketers often struggle to decide where to begin. Understanding how to choose between billboards, transit media, and street furniture for your first OOH campaign is critical to avoid overspending and ensure meaningful visibility. Each format serves [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mall-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How Do You Choose Between Billboards, Transit Media &amp; Street Furniture for Your First OOH Campaign? - Outdoor | Transit | DOOH Ads<\/title>\r\n<meta name=\"description\" content=\"Choose between billboards, transit media and street furniture for your first OOH campaign based on goals, budget and audience.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.myhoardings.com\/FAQ\/how-do-you-choose-between-billboards-transit-media-street-furniture-for-your-first-ooh-campaign\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How Do You Choose Between Billboards, Transit Media &amp; Street Furniture for Your First OOH Campaign? 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