{"id":3951,"date":"2026-01-28T00:18:45","date_gmt":"2026-01-28T00:18:45","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=3951"},"modified":"2026-01-29T04:19:18","modified_gmt":"2026-01-29T04:19:18","slug":"haldirams-rajiv-singh-vp-marketing-growth-qsr","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/haldirams-rajiv-singh-vp-marketing-growth-qsr\/","title":{"rendered":"Haldiram\u2019s Strengthens QSR Ambitions with Rajiv Singh as VP \u2013 Head of Marketing & Growth"},"content":{"rendered":"

\u00a0 Haldiram Snacks Food Pvt. Ltd. has announced the appointment of Rajiv Singh as Vice President \u2013 Head of Marketing & Growth<\/strong> for its Quick Service Restaurant (QSR) business<\/strong>,<\/a> effective January 2026<\/strong>.<\/p>\n

With this strategic leadership move, Haldiram\u2019s aims to accelerate the expansion of its QSR footprint while building stronger consumer engagement across India and international markets.<\/p>\n

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Rajiv Singh Appointed to Lead Marketing and Growth for QSR Business<\/h2>\n

In his new role, Rajiv Singh will oversee marketing strategy<\/a>, brand development, and growth initiatives<\/strong> for Haldiram\u2019s QSR operations.<\/p>\n

His responsibilities include strengthening brand visibility, scaling restaurant formats, enhancing consumer experience, and supporting long-term business growth.<\/p>\n

Additionally, he will work closely with senior leadership to build marketing engines that are both scalable and consumer-focused.<\/p>\n

This appointment reflects Haldiram\u2019s intent to sharpen its brand-led growth approach in the fast-evolving QSR space.<\/p>\n

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Driving Expansion Across India and Overseas Markets<\/h2>\n

Haldiram\u2019s continues to expand beyond its traditional packaged foods legacy into modern food-service formats.<\/p>\n

As the QSR segment grows rapidly, the company aims to strengthen presence across metros, emerging cities, and select international markets.<\/p>\n

Therefore, Rajiv\u2019s role becomes critical in aligning marketing strategy with operational expansion.<\/p>\n

His focus will include improving brand consistency, strengthening store-level communication, and enhancing digital discovery.<\/p>\n

As a result, Haldiram\u2019s plans to create a unified consumer experience across every customer touchpoint.<\/p>\n

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Over 15 Years of Experience Across FMCG and Retail<\/h2>\n

Rajiv Singh brings more than 15 years of extensive experience<\/strong> across FMCG, retail, and food-tech ecosystems.<\/p>\n

\"\"<\/p>\n

Throughout his career, he has worked across multiple domains including:<\/p>\n