{"id":507,"date":"2022-03-24T11:07:06","date_gmt":"2022-03-24T11:07:06","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=507"},"modified":"2024-08-02T07:57:43","modified_gmt":"2024-08-02T07:57:43","slug":"what-is-dooh-digital-out-of-home-advertisement","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/what-is-dooh-digital-out-of-home-advertisement\/","title":{"rendered":"What is DOOH (Digital out-of-home) advertisement?"},"content":{"rendered":"<p>DOOH or\u00a0<a href=\"https:\/\/www.myhoardings.com\/Outdoor\" target=\"_blank\" rel=\"noopener\"><b>Digital out-of-home<\/b><\/a>\u00a0is basically OOH advertisement powered up with Technology and capable to use Geofencing, Targeting, Personalizing and tracking. DOOH ads when combined with Programmatic tech have potential to create wonders in terms of campaign execution and its highly targeted returns. Contact our ad agency experts to know more.<\/p>\n<h3>What is DOOH (Digital Out-of-Home) Advertisement?<\/h3>\n<p><strong>DOOH (Digital Out-of-Home)<\/strong> advertising represents a modern evolution of traditional out-of-home (OOH) advertising, enhanced with advanced technology to provide dynamic and interactive advertising experiences. Here\u2019s a closer look at what makes DOOH distinct:<\/p>\n<h4><strong>Enhanced Technology Integration<\/strong><\/h4>\n<ul>\n<li><strong>Digital Displays<\/strong>: Unlike traditional billboards, DOOH uses digital screens to display advertisements, allowing for dynamic content that can be updated in real-time.<\/li>\n<li><strong>Geofencing<\/strong>: This technology enables advertisers to target audiences based on their location. Ads can be triggered to appear when a user enters a specific geographic area, enhancing relevancy and engagement.<\/li>\n<li><strong>Targeting<\/strong>: DOOH ads can be tailored to specific demographics or interests, improving the effectiveness of the campaign. By leveraging data analytics, advertisers can ensure their messages reach the right audience at the right time.<\/li>\n<li><strong>Personalization<\/strong>: Advanced DOOH systems can deliver personalized content based on factors such as weather, time of day, or local events, making ads more relevant and impactful.<\/li>\n<\/ul>\n<h4><strong>Programmatic Advertising<\/strong><\/h4>\n<p>When combined with programmatic technology, DOOH has the potential to revolutionize ad campaigns:<\/p>\n<ul>\n<li><strong>Real-Time Bidding<\/strong>: Programmatic DOOH allows for real-time bidding on ad spaces, optimizing ad placement and cost efficiency.<\/li>\n<li><strong>Data-Driven Decisions<\/strong>: Advertisers can use data to make informed decisions about where and when to display ads, enhancing targeting and measurement.<\/li>\n<li><strong>Dynamic Content Delivery<\/strong>: Programmatic technology enables the delivery of tailored messages based on real-time data, improving audience engagement.<\/li>\n<\/ul>\n<h4><strong>Contact Our Experts<\/strong><\/h4>\n<p>To explore the potential of DOOH advertising and how it can elevate your campaigns, contact our ad agency experts. They can provide insights into integrating DOOH with programmatic tech and help you design highly targeted, effective advertising strategies.<\/p>\n<h3>Conclusion<\/h3>\n<p>DOOH advertising represents a significant advancement in out-of-home media, leveraging digital technology to offer enhanced targeting, personalization, and interactivity. Combined with programmatic advertising, DOOH has the power to transform campaign execution and deliver exceptional returns.<\/p>\n\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n\r\n \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n\t<div id=\"qcopd-list-1\" >\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t<h3>Types of DOOH Ad screens available for promotion in India.<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul>\r\n\t\t\t\t\t<li id=\"qcld_sl_996_1\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\t\tRoadSide Billboard\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: right;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"996\" data-item-title=\"RoadSide Billboard\" data-item-desc=\"&lt;p&gt;DOOH Screens on Roadside&lt;\/p&gt;\" data-item-id=\"1\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14\">\r\n\t\t\t\t\t\t\t\t<p>DOOH Screens on Roadside<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-4-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step\">\r\n\t\t\t\t\t\t\t<h4><span>01<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/image_750x_607f0cfc26fc6.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" style=\"max-width: 100%;margin-left: 13px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/image_750x_607f0cfc26fc6.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-4-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<li id=\"qcld_sl_996_2\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step ilist_info4_left-side-heading\">\r\n\t\t\t\t\t\t\t<h4><span>02<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image ilist_info4_left-side\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Bangalore-DOOH-Restaurant-Ads-1.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" style=\"max-width: 100%;margin: 0 0 0 -20px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Bangalore-DOOH-Restaurant-Ads-1.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14 ilist_info4_right-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\tDigital Billboards Inside Restaurants\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"996\" data-item-title=\"Digital Billboards Inside Restaurants\" data-item-desc=\"&lt;p&gt;Digital Billboards inside Restaurants&lt;\/p&gt;\" data-item-id=\"1\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14 ilist_info4_right-description\">\r\n\t\t\t\t\t\t\t\t<p>Digital Billboards inside Restaurants<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<li id=\"qcld_sl_996_3\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\t\tLift Lobby DOOH Displays\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: right;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"996\" data-item-title=\"Lift Lobby DOOH Displays\" data-item-desc=\"&lt;p&gt;Lift Lobby DOOH Displays&lt;\/p&gt;\" data-item-id=\"1\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14\">\r\n\t\t\t\t\t\t\t\t<p>Lift Lobby DOOH Displays<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-4-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step\">\r\n\t\t\t\t\t\t\t<h4><span>03<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Dooh-gurgaon.jpg\" data-lightbox=\"example-3\"><img decoding=\"async\" style=\"max-width: 100%;margin-left: 13px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Dooh-gurgaon.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-4-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div class=\"clear\"><\/div>\r\n\r\n\r\n\n<h2 id=\"tablepress-5-name\" class=\"tablepress-table-name tablepress-table-name-id-5\">Types Of Transit Vehicle Branding<\/h2>\n\n<table id=\"tablepress-5\" class=\"tablepress tablepress-id-5\" aria-labelledby=\"tablepress-5-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Vehicle Type<\/th><th class=\"column-2\">Ad Rate \/ Month<\/th><th class=\"column-3\">Min. Ad duration<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Auto<\/td><td class=\"column-2\">5000<\/td><td class=\"column-3\">3 Month<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Cab<\/td><td class=\"column-2\">4000<\/td><td class=\"column-3\">1 Month<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Mobile Van<\/td><td class=\"column-2\">70,000<\/td><td class=\"column-3\">1 Week<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-5 from cache -->\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-336 size-full\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Contact-MyHoardings-Professional.gif\" alt=\"\" width=\"1184\" height=\"126\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DOOH or\u00a0Digital out-of-home\u00a0is basically OOH advertisement powered up with Technology and capable to use Geofencing, Targeting, Personalizing and tracking. DOOH ads when combined with Programmatic tech have potential to create wonders in terms of campaign execution and its highly targeted returns. Contact our ad agency experts to know more. What is DOOH (Digital Out-of-Home) Advertisement? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[364],"class_list":["post-507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-traditional","tag-digital-out-of-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>What is DOOH (Digital out-of-home) advertisement? - Outdoor | Transit | DOOH Ads<\/title>\r\n<meta name=\"description\" content=\"Digital out-of-home\u00a0is basically OOH advertisement powered up with Technology and capable to use Targeting, Personalizing and tracking\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.myhoardings.com\/FAQ\/what-is-dooh-digital-out-of-home-advertisement\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"What is DOOH (Digital out-of-home) advertisement? 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