{"id":510,"date":"2022-03-24T11:09:06","date_gmt":"2022-03-24T11:09:06","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=510"},"modified":"2024-08-02T09:38:26","modified_gmt":"2024-08-02T09:38:26","slug":"is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/","title":{"rendered":"Is DOOH better option for advertisement when compared to traditional OOH ads?"},"content":{"rendered":"<p><b><a href=\"https:\/\/www.myhoardings.com\/Outdoor\">traditional OOH ads<\/a> can be more effective at reaching a larger audience. <\/b>DOOH is nothing but a smarter and highly effective ad medium which definitely is more attractive than normal Lit \/ Non-Lit Hoardings or billboards. Being a digital screen medium it&#8217;s comparatively costlier than OOH screens as well.<\/p>\n<p><strong>Traditional marketing<\/strong> methods, such as lit or non-lit hoardings and billboards, have long been staples in reaching large audiences. However, Digital Out-of-Home (DOOH) advertising offers a modern and sophisticated alternative that enhances the effectiveness of ad campaigns. While DOOH may come with a higher cost compared to traditional OOH screens, its advantages in engagement and precision make it a compelling choice for advertisers.<\/p>\n<h4><strong>Traditional Marketing: Reach and Impact<\/strong><\/h4>\n<ul>\n<li><strong>Broad Reach<\/strong>: Traditional marketing methods, such as billboards and hoardings, are designed to capture the attention of a wide audience. They are typically placed in high-traffic areas, ensuring that your message is seen by a large number of people.<\/li>\n<li><strong>Simplicity<\/strong>: Traditional ads often rely on straightforward, static displays. This simplicity can be effective for delivering a clear, unchanging message to passersby.<\/li>\n<li><strong>Cost<\/strong>: Generally, traditional OOH advertising is less expensive compared to digital options. This lower cost can make it more accessible for budget-conscious campaigns aiming for broad visibility.<\/li>\n<\/ul>\n<h4><strong>Digital Out-of-Home (DOOH) Advertising: Advanced Features<\/strong><\/h4>\n<ul>\n<li><strong>Enhanced Attractiveness<\/strong>: DOOH advertising leverages digital screens to create dynamic and engaging content, such as videos and animations. This modern approach captures attention more effectively than static displays and can significantly increase viewer engagement.<\/li>\n<li><strong>Smarter Targeting<\/strong>: DOOH technology allows for advanced targeting based on real-time data and audience analytics. Ads can be tailored and scheduled according to various factors like time of day, weather conditions, and audience demographics, leading to more relevant and impactful advertising.<\/li>\n<li><strong>Flexibility and Efficiency<\/strong>: Digital screens offer the advantage of remote management, enabling advertisers to update content instantly without physical changes. This flexibility ensures that ads remain fresh and relevant, and it allows for quick responses to market trends or promotional opportunities.<\/li>\n<li><strong>Higher Costs<\/strong>: Due to the advanced technology and capabilities involved, DOOH advertising is generally more expensive than traditional OOH methods. The cost reflects the enhanced features, precision, and potential for greater engagement<\/li>\n<\/ul>\n\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n\r\n \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n\t<div id=\"qcopd-list-1\" >\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t<h3>Types of DOOH Ad screens available for promotion in India.<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul>\r\n\t\t\t\t\t<li id=\"qcld_sl_996_1\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\t\tRoadSide Billboard\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: right;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"996\" data-item-title=\"RoadSide Billboard\" data-item-desc=\"&lt;p&gt;DOOH Screens on Roadside&lt;\/p&gt;\" data-item-id=\"1\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14\">\r\n\t\t\t\t\t\t\t\t<p>DOOH Screens on Roadside<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-4-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step\">\r\n\t\t\t\t\t\t\t<h4><span>01<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/image_750x_607f0cfc26fc6.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" style=\"max-width: 100%;margin-left: 13px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/image_750x_607f0cfc26fc6.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-4-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<li id=\"qcld_sl_996_2\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step ilist_info4_left-side-heading\">\r\n\t\t\t\t\t\t\t<h4><span>02<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image ilist_info4_left-side\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Bangalore-DOOH-Restaurant-Ads-1.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" style=\"max-width: 100%;margin: 0 0 0 -20px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Bangalore-DOOH-Restaurant-Ads-1.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14 ilist_info4_right-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\tDigital Billboards Inside Restaurants\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"996\" data-item-title=\"Digital Billboards Inside Restaurants\" data-item-desc=\"&lt;p&gt;Digital Billboards inside Restaurants&lt;\/p&gt;\" data-item-id=\"1\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14 ilist_info4_right-description\">\r\n\t\t\t\t\t\t\t\t<p>Digital Billboards inside Restaurants<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<li id=\"qcld_sl_996_3\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\t\tLift Lobby DOOH Displays\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: right;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"996\" data-item-title=\"Lift Lobby DOOH Displays\" data-item-desc=\"&lt;p&gt;Lift Lobby DOOH Displays&lt;\/p&gt;\" data-item-id=\"1\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14\">\r\n\t\t\t\t\t\t\t\t<p>Lift Lobby DOOH Displays<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-4-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step\">\r\n\t\t\t\t\t\t\t<h4><span>03<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Dooh-gurgaon.jpg\" data-lightbox=\"example-3\"><img decoding=\"async\" style=\"max-width: 100%;margin-left: 13px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Dooh-gurgaon.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-4-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div class=\"clear\"><\/div>\r\n\r\n\r\n\n<h2 id=\"tablepress-6-name\" class=\"tablepress-table-name tablepress-table-name-id-6\">Top Radio Channel RJ'S in India<\/h2>\n\n<table id=\"tablepress-6\" class=\"tablepress tablepress-id-6\" aria-labelledby=\"tablepress-6-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Radio Channel Name<\/th><th class=\"column-2\"> Language<\/th><th class=\"column-3\">RJ'S<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Red FM - Delhi<\/td><td class=\"column-2\">Hindi<\/td><td class=\"column-3\">RJ Sachin, RJ Swathi, RJ Rocky<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Red FM - Mumbai<\/td><td class=\"column-2\">Hindi<\/td><td class=\"column-3\">RJ Rishi, RJ J Man, RJ Maliska<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Radio Mirchi - Bengaluru<\/td><td class=\"column-2\">Kannada<\/td><td class=\"column-3\">RJ Smitha, RJ Siri, RJ Vicky<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Red FM - Hyderabad<\/td><td class=\"column-2\">Telugu, Hindi<\/td><td class=\"column-3\">RJ Raj, RJ Priyanka, RJ Lipsika<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Radio Mirchi - Chennai<\/td><td class=\"column-2\">Tamil<\/td><td class=\"column-3\">RJ Shivshankari, RJ Ajai, RJ Vaidhi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-6 from cache -->\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-336 size-full\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Contact-MyHoardings-Professional.gif\" alt=\"\" width=\"1184\" height=\"126\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>traditional OOH ads can be more effective at reaching a larger audience. DOOH is nothing but a smarter and highly effective ad medium which definitely is more attractive than normal Lit \/ Non-Lit Hoardings or billboards. Being a digital screen medium it&#8217;s comparatively costlier than OOH screens as well. Traditional marketing methods, such as lit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-traditional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Is DOOH better option for advertisement when compared to traditional OOH ads? - Outdoor | Transit | DOOH Ads<\/title>\r\n<meta name=\"description\" content=\"traditional OOH ads can be more effective at reaching a larger audience. DOOH is nothing but a smarter and highly effective ad medium.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Is DOOH better option for advertisement when compared to traditional OOH ads? - Outdoor | Transit | DOOH Ads\" \/>\r\n<meta property=\"og:description\" content=\"traditional OOH ads can be more effective at reaching a larger audience. DOOH is nothing but a smarter and highly effective ad medium.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Outdoor | Transit | DOOH Ads\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-03-24T11:09:06+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-08-02T09:38:26+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/03\/Advertising-in-Post-Office-Nehru-Place.jpeg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"674\" \/>\r\n\t<meta property=\"og:image:height\" content=\"397\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"NaveenK\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"NaveenK\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/\"},\"author\":{\"name\":\"NaveenK\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/person\/97fb22b9583855168e6b87fb35e354bf\"},\"headline\":\"Is DOOH better option for advertisement when compared to traditional OOH ads?\",\"datePublished\":\"2022-03-24T11:09:06+00:00\",\"dateModified\":\"2024-08-02T09:38:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/\"},\"wordCount\":384,\"publisher\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/03\/Advertising-in-Post-Office-Nehru-Place.jpeg\",\"articleSection\":[\"Non-traditional\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/\",\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/\",\"name\":\"Is DOOH better option for advertisement when compared to traditional OOH ads? - Outdoor | Transit | DOOH Ads\",\"isPartOf\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/03\/Advertising-in-Post-Office-Nehru-Place.jpeg\",\"datePublished\":\"2022-03-24T11:09:06+00:00\",\"dateModified\":\"2024-08-02T09:38:26+00:00\",\"description\":\"traditional OOH ads can be more effective at reaching a larger audience. DOOH is nothing but a smarter and highly effective ad medium.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/#primaryimage\",\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/03\/Advertising-in-Post-Office-Nehru-Place.jpeg\",\"contentUrl\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/03\/Advertising-in-Post-Office-Nehru-Place.jpeg\",\"width\":674,\"height\":397,\"caption\":\"Advertising in Post Office Nehru Place, Digital out-of-home, LED screens, traditional OOH ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.myhoardings.com\/FAQ\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is DOOH better option for advertisement when compared to traditional OOH ads?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#website\",\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/\",\"name\":\"Outdoor | Transit | DOOH Ads\",\"description\":\"Got any ad query? MyHoardings is here to help !\",\"publisher\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.myhoardings.com\/FAQ\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#organization\",\"name\":\"Outdoor | Transit | DOOH Ads\",\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2025\/05\/cropped-logo_transparent_original_size.png\",\"contentUrl\":\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2025\/05\/cropped-logo_transparent_original_size.png\",\"width\":240,\"height\":247,\"caption\":\"Outdoor | Transit | DOOH Ads\"},\"image\":{\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/person\/97fb22b9583855168e6b87fb35e354bf\",\"name\":\"NaveenK\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4a60f05c3aad4148e60030c0adb14ccec2ec8b10d2566fe3ed1aa807749f118e?s=96&d=robohash&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4a60f05c3aad4148e60030c0adb14ccec2ec8b10d2566fe3ed1aa807749f118e?s=96&d=robohash&r=g\",\"caption\":\"NaveenK\"},\"sameAs\":[\"https:\/\/www.myhoardings.com\/FAQ\"],\"url\":\"https:\/\/www.myhoardings.com\/FAQ\/author\/naveenk\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is DOOH better option for advertisement when compared to traditional OOH ads? - Outdoor | Transit | DOOH Ads","description":"traditional OOH ads can be more effective at reaching a larger audience. DOOH is nothing but a smarter and highly effective ad medium.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/","og_locale":"en_US","og_type":"article","og_title":"Is DOOH better option for advertisement when compared to traditional OOH ads? - Outdoor | Transit | DOOH Ads","og_description":"traditional OOH ads can be more effective at reaching a larger audience. DOOH is nothing but a smarter and highly effective ad medium.","og_url":"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/","og_site_name":"Outdoor | Transit | DOOH Ads","article_published_time":"2022-03-24T11:09:06+00:00","article_modified_time":"2024-08-02T09:38:26+00:00","og_image":[{"width":674,"height":397,"url":"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/03\/Advertising-in-Post-Office-Nehru-Place.jpeg","type":"image\/jpeg"}],"author":"NaveenK","twitter_card":"summary_large_image","twitter_misc":{"Written by":"NaveenK","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/#article","isPartOf":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/"},"author":{"name":"NaveenK","@id":"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/person\/97fb22b9583855168e6b87fb35e354bf"},"headline":"Is DOOH better option for advertisement when compared to traditional OOH ads?","datePublished":"2022-03-24T11:09:06+00:00","dateModified":"2024-08-02T09:38:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/"},"wordCount":384,"publisher":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/#organization"},"image":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/03\/Advertising-in-Post-Office-Nehru-Place.jpeg","articleSection":["Non-traditional"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/","url":"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/","name":"Is DOOH better option for advertisement when compared to traditional OOH ads? - Outdoor | Transit | DOOH Ads","isPartOf":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/03\/Advertising-in-Post-Office-Nehru-Place.jpeg","datePublished":"2022-03-24T11:09:06+00:00","dateModified":"2024-08-02T09:38:26+00:00","description":"traditional OOH ads can be more effective at reaching a larger audience. DOOH is nothing but a smarter and highly effective ad medium.","breadcrumb":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/#primaryimage","url":"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/03\/Advertising-in-Post-Office-Nehru-Place.jpeg","contentUrl":"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/03\/Advertising-in-Post-Office-Nehru-Place.jpeg","width":674,"height":397,"caption":"Advertising in Post Office Nehru Place, Digital out-of-home, LED screens, traditional OOH ads"},{"@type":"BreadcrumbList","@id":"https:\/\/www.myhoardings.com\/FAQ\/is-dooh-better-option-for-advertisement-when-compared-to-traditional-out-of-home-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.myhoardings.com\/FAQ\/"},{"@type":"ListItem","position":2,"name":"Is DOOH better option for advertisement when compared to traditional OOH ads?"}]},{"@type":"WebSite","@id":"https:\/\/www.myhoardings.com\/FAQ\/#website","url":"https:\/\/www.myhoardings.com\/FAQ\/","name":"Outdoor | Transit | DOOH Ads","description":"Got any ad query? MyHoardings is here to help !","publisher":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.myhoardings.com\/FAQ\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.myhoardings.com\/FAQ\/#organization","name":"Outdoor | Transit | DOOH Ads","url":"https:\/\/www.myhoardings.com\/FAQ\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/logo\/image\/","url":"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2025\/05\/cropped-logo_transparent_original_size.png","contentUrl":"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2025\/05\/cropped-logo_transparent_original_size.png","width":240,"height":247,"caption":"Outdoor | Transit | DOOH Ads"},"image":{"@id":"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/person\/97fb22b9583855168e6b87fb35e354bf","name":"NaveenK","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.myhoardings.com\/FAQ\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4a60f05c3aad4148e60030c0adb14ccec2ec8b10d2566fe3ed1aa807749f118e?s=96&d=robohash&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4a60f05c3aad4148e60030c0adb14ccec2ec8b10d2566fe3ed1aa807749f118e?s=96&d=robohash&r=g","caption":"NaveenK"},"sameAs":["https:\/\/www.myhoardings.com\/FAQ"],"url":"https:\/\/www.myhoardings.com\/FAQ\/author\/naveenk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/posts\/510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/comments?post=510"}],"version-history":[{"count":4,"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/posts\/510\/revisions"}],"predecessor-version":[{"id":2258,"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/posts\/510\/revisions\/2258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/media\/508"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/media?parent=510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/categories?post=510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/FAQ\/wp-json\/wp\/v2\/tags?post=510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}