{"id":678,"date":"2022-04-14T08:18:28","date_gmt":"2022-04-14T08:18:28","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=678"},"modified":"2024-07-29T06:53:16","modified_gmt":"2024-07-29T06:53:16","slug":"how-do-you-measure-performance-of-rural-marketing","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/how-do-you-measure-performance-of-rural-marketing\/","title":{"rendered":"How do you measure performance of rural marketing?"},"content":{"rendered":"<p>Since <a href=\"https:\/\/www.myhoardings.com\/Non-Traditional\">rural marketing<\/a> remain uncertain when compared to urban localities, performance measurement also cannot be produced in limited time periods. Sustained presence in market is the key to perform in Indian villages and performance can only be verified with sales data in hand for ample period.<\/p>\n<p>&nbsp;<\/p>\n<p>Measuring the performance of rural marketing is indeed more complex than in urban markets due to the unique characteristics and uncertainties of rural areas. While traditional metrics can be applied, a sustained presence and long-term analysis are essential for accurate performance evaluation. Here are several methods to measure the effectiveness of rural marketing:<\/p>\n<h4>1. <strong>Sales Data Analysis<\/strong><\/h4>\n<p>The most direct and reliable way to measure rural marketing performance is through sales data. Comparing sales figures before and after marketing campaigns can provide clear insights into their impact. Tracking sales over an extended period helps account for the slow uptake and long decision-making cycles often seen in rural areas.<\/p>\n<h4>2. <strong>Market Penetration and Reach<\/strong><\/h4>\n<p>Evaluating how deeply and widely the product has penetrated the rural market is crucial. This can be measured by:<\/p>\n<ul>\n<li><strong>Distribution Metrics<\/strong>: Number of retail outlets carrying the product.<\/li>\n<li><strong>Geographical Spread<\/strong>: Number of villages or rural areas covered.<\/li>\n<li><strong>Product Availability<\/strong>: Frequency and consistency of product availability in rural shops.<\/li>\n<\/ul>\n<h4>3. <strong>Consumer Feedback and Surveys<\/strong><\/h4>\n<p>Conducting surveys and collecting feedback directly from rural consumers provides valuable qualitative data. This can include:<\/p>\n<ul>\n<li><strong>Brand Awareness<\/strong>: How well consumers recognize and recall the brand.<\/li>\n<li><strong>Perception Studies<\/strong>: Consumer opinions and attitudes towards the product.<\/li>\n<li><strong>Satisfaction Levels<\/strong>: Customer satisfaction and likelihood of repeat purchases.<\/li>\n<\/ul>\n<h4>4. <strong>Engagement Metrics<\/strong><\/h4>\n<p>Assessing the engagement levels in various marketing activities can indicate campaign effectiveness. This includes:<\/p>\n<ul>\n<li><strong>Event Participation<\/strong>: Number of attendees at village fairs, haats, and roadshows.<\/li>\n<li><strong>Sample Distribution<\/strong>: Quantity of samples distributed and the follow-up purchase rate.<\/li>\n<li><strong>Interactive Sessions<\/strong>: Engagement during street plays, folk performances, and live demonstrations.<\/li>\n<\/ul>\n<h4>5. <strong>Dealer and Distributor Feedback<\/strong><\/h4>\n<p>Input from local dealers and distributors can offer insights into market dynamics and campaign performance. This includes:<\/p>\n<ul>\n<li><strong>Stock Movement<\/strong>: Rate at which products are ordered and restocked.<\/li>\n<li><strong>Sales Trends<\/strong>: Patterns and shifts in sales over time.<\/li>\n<li><strong>Challenges and Opportunities<\/strong>: On-ground challenges faced and potential opportunities for improvement.<\/li>\n<\/ul>\n<h4>6. <strong>Brand Loyalty and Repeat Purchase Rate<\/strong><\/h4>\n<p>Tracking the repeat purchase rate and customer loyalty over time helps gauge long-term campaign success. This can be measured by:<\/p>\n<ul>\n<li><strong>Loyalty Programs<\/strong>: Enrollment and participation in loyalty programs.<\/li>\n<li><strong>Repeat Orders<\/strong>: Frequency of repeat purchases by existing customers.<\/li>\n<li><strong>Referral Rates<\/strong>: Number of new customers acquired through word-of-mouth.<\/li>\n<\/ul>\n<h4>7. <strong>Digital Analytics (if applicable)<\/strong><\/h4>\n<p>For digital marketing efforts, leveraging analytics tools can provide detailed insights. This includes:<\/p>\n<ul>\n<li><strong>Social Media Engagement<\/strong>: Likes, shares, comments, and reach on social platforms.<\/li>\n<li><strong>Website Traffic<\/strong>: Number of visits, duration, and behavior of rural users on the brand\u2019s website.<\/li>\n<li><strong>Mobile Marketing Metrics<\/strong>: Response rates to SMS campaigns, WhatsApp messages, and other mobile marketing efforts.<\/li>\n<\/ul>\n<h2 id=\"tablepress-11-name\" class=\"tablepress-table-name tablepress-table-name-id-11\">Society Gate Ad locations in Delhi<\/h2>\n\n<table id=\"tablepress-11\" class=\"tablepress tablepress-id-11\" aria-labelledby=\"tablepress-11-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Name<\/th><th class=\"column-2\">Category<\/th><th class=\"column-3\">Locality<\/th><th class=\"column-4\">Dimensions<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">E Block Chittaranjan Park<\/td><td class=\"column-2\">RWA Gate Ads<\/td><td class=\"column-3\">South Delhi<\/td><td class=\"column-4\">20 X 4 Feet<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">C Block Rajouri Garden <\/td><td class=\"column-2\">RWA Gate Ads<\/td><td class=\"column-3\">West\/North Delhi<\/td><td class=\"column-4\">20 X 4 Feet<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Sector 9 RWA Gate No 1<\/td><td class=\"column-2\">RWA Gate Ads<\/td><td class=\"column-3\">Rohini<\/td><td class=\"column-4\">20 X 4 Feet<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">New Rajdhani Enclave Gate No 1<\/td><td class=\"column-2\">RWA Gate Ads<\/td><td class=\"column-3\">East Delhi<\/td><td class=\"column-4\">20 X 4 Feet<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Ekta Apartment Sector 3 Gate No 1<\/td><td class=\"column-2\">RWA Gate Ads<\/td><td class=\"column-3\">Dwarka<\/td><td class=\"column-4\">20 X 4 Feet<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">AG 1 Block Vikaspuri Gate No 1<\/td><td class=\"column-2\">RWA Gate Ads<\/td><td class=\"column-3\">West\/North Delhi<\/td><td class=\"column-4\">20 X 4 Feet<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-11 from cache -->\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-996\" class=\"iedit author-self level-0 post-996 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n\r\n \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n\t<div id=\"qcopd-list-1\" >\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t<h3>Types of DOOH Ad screens available for promotion in India.<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul>\r\n\t\t\t\t\t<li id=\"qcld_sl_996_1\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\t\tRoadSide Billboard\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: right;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"996\" data-item-title=\"RoadSide Billboard\" data-item-desc=\"&lt;p&gt;DOOH Screens on Roadside&lt;\/p&gt;\" data-item-id=\"1\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14\">\r\n\t\t\t\t\t\t\t\t<p>DOOH Screens on Roadside<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-4-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step\">\r\n\t\t\t\t\t\t\t<h4><span>01<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/image_750x_607f0cfc26fc6.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" style=\"max-width: 100%;margin-left: 13px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/image_750x_607f0cfc26fc6.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-4-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<li id=\"qcld_sl_996_2\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step ilist_info4_left-side-heading\">\r\n\t\t\t\t\t\t\t<h4><span>02<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image ilist_info4_left-side\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Bangalore-DOOH-Restaurant-Ads-1.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" style=\"max-width: 100%;margin: 0 0 0 -20px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Bangalore-DOOH-Restaurant-Ads-1.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14 ilist_info4_right-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\tDigital Billboards Inside Restaurants\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"996\" data-item-title=\"Digital Billboards Inside Restaurants\" data-item-desc=\"&lt;p&gt;Digital Billboards inside Restaurants&lt;\/p&gt;\" data-item-id=\"1\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14 ilist_info4_right-description\">\r\n\t\t\t\t\t\t\t\t<p>Digital Billboards inside Restaurants<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<li id=\"qcld_sl_996_3\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\t\tLift Lobby DOOH Displays\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: right;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"996\" data-item-title=\"Lift Lobby DOOH Displays\" data-item-desc=\"&lt;p&gt;Lift Lobby DOOH Displays&lt;\/p&gt;\" data-item-id=\"1\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14\">\r\n\t\t\t\t\t\t\t\t<p>Lift Lobby DOOH Displays<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-4-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step\">\r\n\t\t\t\t\t\t\t<h4><span>03<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Dooh-gurgaon.jpg\" data-lightbox=\"example-3\"><img decoding=\"async\" style=\"max-width: 100%;margin-left: 13px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Dooh-gurgaon.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-4-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div class=\"clear\"><\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1437\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2024\/06\/Contact-MyHoardings.gif\" alt=\"\" width=\"1184\" height=\"126\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since rural marketing remain uncertain when compared to urban localities, performance measurement also cannot be produced in limited time periods. Sustained presence in market is the key to perform in Indian villages and performance can only be verified with sales data in hand for ample period. &nbsp; Measuring the performance of rural marketing is indeed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[43],"class_list":["post-678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rural-advertising","tag-rural-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How do you measure performance of rural marketing? - Outdoor | Transit | DOOH Ads<\/title>\r\n<meta name=\"description\" content=\"Measuring the performance of rural marketing requires a multifaceted approach, combining quantitative data with qualitative insights.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.myhoardings.com\/FAQ\/how-do-you-measure-performance-of-rural-marketing\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How do you measure performance of rural marketing? 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