{"id":728,"date":"2022-04-14T11:16:39","date_gmt":"2022-04-14T11:16:39","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=728"},"modified":"2024-07-09T10:18:09","modified_gmt":"2024-07-09T10:18:09","slug":"what-is-ott-advertising","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/what-is-ott-advertising\/","title":{"rendered":"What is OTT advertising?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.myhoardings.com\/Digital\">OTT advertising<\/a><\/strong> refers to &#8216;Over-The -Top&#8217; advertising. It means the ads are served over the device and platforms that are internet enabled. The OTT media platforms such as smart phones, laptops, tabs and TV let the user stream and enjoy their entertainment content anytime anywhere.<\/span><\/p>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-1414\" class=\"iedit author-self level-0 post-1414 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t<!--Adding Template Specific Style -->\r\n\r\n \r\n\t\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n\t<div id=\"qcopd-list-1\" >\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t\t\t<h3>Top 5 OTT Platforms in India<\/h3>\r\n\t\t\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t\t\t<ul class=\"ca-menu\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1414_1\" class=\"ilist_sl6_qcld_column1\">\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"ca-content\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ca-main\">Netflix<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ca-sub\"><p><a href=\"https:\/\/www.myhoardings.com\/blog\/netflix-3\/\" rel=\"attachment wp-att-6166\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6166 aligncenter\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Netflix.jpg\" alt=\"\" width=\"351\" height=\"210\" \/><\/a><\/p><\/h3>\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1414_2\" class=\"ilist_sl6_qcld_column1\">\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"ca-content\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ca-main\">Disney+ Hotstar<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ca-sub\"><p><a href=\"https:\/\/www.myhoardings.com\/blog\/disney-hotstar\/\" rel=\"attachment wp-att-6167\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6167\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Disney-Hotstar.jpg\" alt=\"\" width=\"395\" height=\"224\" \/><\/a><\/p><\/h3>\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1414_3\" class=\"ilist_sl6_qcld_column1\">\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"ca-content\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ca-main\">Amazon Prime Video<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ca-sub\"><p><a href=\"https:\/\/www.myhoardings.com\/blog\/prime-video\/\" rel=\"attachment wp-att-6165\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6165\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/Prime-Video.jpg\" alt=\"\" width=\"527\" height=\"233\" \/><\/a><\/p><\/h3>\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1414_4\" class=\"ilist_sl6_qcld_column1\">\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"ca-content\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ca-main\">ZEE5<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ca-sub\"><p><a href=\"https:\/\/www.myhoardings.com\/blog\/zee5\/\" rel=\"attachment wp-att-6164\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6164\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/ZEE5.jpg\" alt=\"\" width=\"414\" height=\"256\" \/><\/a><\/p><\/h3>\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_1414_5\" class=\"ilist_sl6_qcld_column1\">\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"ca-content\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"ca-main\">SonyLIV<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ca-sub\"><p><a href=\"https:\/\/www.myhoardings.com\/blog\/sonyliv\/\" rel=\"attachment wp-att-6163\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6163\" src=\"https:\/\/www.myhoardings.com\/blog\/wp-content\/uploads\/2024\/06\/SonyLIV.jpg\" alt=\"\" width=\"215\" height=\"217\" \/><\/a><\/p><\/h3>\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\t\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2 id=\"tablepress-9-name\" class=\"tablepress-table-name tablepress-table-name-id-9\">Top 5 OTT Platforms in India for Advertising<\/h2>\n\n<table id=\"tablepress-9\" class=\"tablepress tablepress-id-9\" aria-labelledby=\"tablepress-9-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Name<\/th><th class=\"column-2\">Active Users<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Disney+ Hotstar<\/td><td class=\"column-2\">38 Million<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Netflix<\/td><td class=\"column-2\">400 Million<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">SonyLiv<\/td><td class=\"column-2\">23 Million<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">MxPlayer<\/td><td class=\"column-2\">280 Million<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Amazon Prime Video<\/td><td class=\"column-2\">175 Million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-9 from cache -->\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-336 size-full\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Contact-MyHoardings-Professional.gif\" alt=\"Contact-MyHoardings-Professional\" width=\"1184\" height=\"126\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OTT advertising refers to &#8216;Over-The -Top&#8217; advertising. It means the ads are served over the device and platforms that are internet enabled. The OTT media platforms such as smart phones, laptops, tabs and TV let the user stream and enjoy their entertainment content anytime anywhere. &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[47],"class_list":["post-728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outdoor-advertising","tag-digital-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>What is OTT advertising? - Outdoor | Transit | DOOH Ads<\/title>\r\n<meta name=\"description\" content=\". &#039;Digital media&#039; represents the modes of communication that utilities machine-readable formats. 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