{"id":786,"date":"2022-05-10T06:52:49","date_gmt":"2022-05-10T06:52:49","guid":{"rendered":"https:\/\/www.myhoardings.com\/FAQ\/?p=786"},"modified":"2024-08-30T08:23:14","modified_gmt":"2024-08-30T08:23:14","slug":"what-are-the-factors-that-decide-rates-of-various-advertising-mediums-on-the-metro-stations-of-delhi","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/FAQ\/what-are-the-factors-that-decide-rates-of-various-advertising-mediums-on-the-metro-stations-of-delhi\/","title":{"rendered":"What are the factors that decide rates of various advertising mediums on the Metro stations (Delhi)?"},"content":{"rendered":"<p><a href=\"https:\/\/www.myhoardings.com\/ads\">Advertising rates<\/a> of various advertising mediums on Delhi Metro stations are governed by parameters like size of the Display Board, average daily Footfall on the Metro station, Lit \/ Non-Lit, tenure of the ad campaign and the time of year in which Metro Advertisement campaign is planned.<\/p>\n<p>Advertising rates on Delhi Metro stations are influenced by several key factors that determine the cost and effectiveness of the campaign. These factors include:<\/p>\n<h2>advertising mediums<\/h2>\n<h3>1. <strong>Size of the Display Board<\/strong><\/h3>\n<ul>\n<li><strong>Dimensions:<\/strong> Larger display boards generally cost more due to the increased space they occupy and the higher visibility they offer. The size of the advertisement space directly impacts the overall rate, with larger formats commanding higher prices.<\/li>\n<\/ul>\n<h3>2. <strong>Average Daily Footfall<\/strong><\/h3>\n<ul>\n<li><strong>Commuter Traffic:<\/strong> The footfall at a metro station, or the number of passengers passing through, plays a significant role in determining advertising rates. Stations with higher foot traffic offer greater visibility and exposure, which typically leads to higher advertising costs.<\/li>\n<\/ul>\n<h3>3. <strong>Lit \/ Non-Lit<\/strong><\/h3>\n<ul>\n<li><strong>Illumination:<\/strong> Advertisements can be displayed on lit or non-lit boards. Lit (or backlit) panels, which are illuminated to enhance visibility, generally come at a premium compared to non-lit panels. The lighting adds to the cost but significantly improves the advertisement\u2019s impact, especially in low-light conditions.<\/li>\n<\/ul>\n<h3>4. <strong>Tenure of the Ad Campaign<\/strong><\/h3>\n<ul>\n<li><strong>Duration:<\/strong> The length of time the advertisement will be displayed influences the rate. Short-term campaigns may have higher per-day costs compared to long-term campaigns, which often benefit from discounted rates for extended durations.<\/li>\n<\/ul>\n<h3>5. <strong>Time of Year<\/strong><\/h3>\n<ul>\n<li><strong>Seasonality:<\/strong> The time of year can affect advertising rates due to fluctuations in demand. During peak seasons or high-traffic periods (e.g., festivals, holidays), rates may increase due to higher demand for <a href=\"https:\/\/www.myhoardings.com\/FAQ\">advertising space<\/a>. Conversely, off-peak times might offer more favorable pricing.<\/li>\n<\/ul>\n<h3>Conclusion<\/h3>\n<p>In summary, the rates for various advertising mediums on Delhi Metro stations are determined by a combination of factors including the size of the display board, the average daily footfall at the station, whether the board is lit or non-lit, the tenure of the ad campaign, and the time of year the campaign is planned. Understanding these parameters can help in planning an effective and cost-efficient <a href=\"https:\/\/www.myhoardings.com\/ads\">advertising campaign<\/a>.<\/p>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-992\" class=\"iedit author-self level-0 post-992 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder pinfo9bgimage\" >\r\n<div id=\"qcopd-list-1\">\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t<h3 style=\"height: 40px;\">\r\n\t\tWays to promote products in Rural areas of India.\t<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t<ul class=\"listing-twentySix qcld-ilist-flexbox\">\r\n\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_992_1\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >1<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tRural Kiosk Ads\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Rural Kiosk Ads<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Rural-marketing-with-Wall-Painting.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Rural-marketing-with-Wall-Painting.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\t\t<div  id=\"qcld_sl_992_2\" class=\"list-style-twentySix list-style-twentySix-01 qcld-ilist-flex qcld-ilist-flexbottom np_column1\">\r\n            <h1 class=\"qcld-ilist-stepNumber\" >2<\/h1>\r\n            <div class=\"qcld-ilist-textbox\" >\r\n\t\t\t\t\t\t\t\t\t<h2 class=\"pinfol9titlefont pinfol9tfontsize\">\r\n\t\t\t\t\t\t\tRural Wall Paint\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t                <p><p>Rural Wall Paint<\/p><\/p>\r\n            <\/div>\r\n            <div class=\"qcld-ilist-imgbox\">\r\n\t\t\t<a class=\"example-image-link ilist_image_position\" href=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Village-Advertising-using-wall-paint.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" class=\"ilist_info1_example-image\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2022\/06\/Village-Advertising-using-wall-paint.jpg\" alt=\"image-1\" \/><\/a>            <\/div>\r\n\r\n\t\t\t\r\n        <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"tablepress-9-name\" class=\"tablepress-table-name tablepress-table-name-id-9\">Top 5 OTT Platforms in India for Advertising<\/h2>\n\n<table id=\"tablepress-9\" class=\"tablepress tablepress-id-9\" aria-labelledby=\"tablepress-9-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Name<\/th><th class=\"column-2\">Active Users<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Disney+ Hotstar<\/td><td class=\"column-2\">38 Million<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Netflix<\/td><td class=\"column-2\">400 Million<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">SonyLiv<\/td><td class=\"column-2\">23 Million<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">MxPlayer<\/td><td class=\"column-2\">280 Million<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Amazon Prime Video<\/td><td class=\"column-2\">175 Million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-9 from cache -->\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-336 size-full\" src=\"https:\/\/www.myhoardings.com\/FAQ\/wp-content\/uploads\/2021\/09\/Contact-MyHoardings-Professional.gif\" alt=\"Contact-MyHoardings-Professional\" width=\"1184\" height=\"126\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising rates of various advertising mediums on Delhi Metro stations are governed by parameters like size of the Display Board, average daily Footfall on the Metro station, Lit \/ Non-Lit, tenure of the ad campaign and the time of year in which Metro Advertisement campaign is planned. Advertising rates on Delhi Metro stations are influenced [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[58],"class_list":["post-786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-railway-station-advertising","tag-metro-station-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>What are the factors that decide rates of various advertising mediums on the Metro stations (Delhi)? - Outdoor | Transit | DOOH Ads<\/title>\r\n<meta name=\"description\" content=\"rates of various advertising mediums on the Metro stations are governed by parameters like size of the Display Board, daily Footfall.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.myhoardings.com\/FAQ\/what-are-the-factors-that-decide-rates-of-various-advertising-mediums-on-the-metro-stations-of-delhi\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"What are the factors that decide rates of various advertising mediums on the Metro stations (Delhi)? 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