Highway advertising in Maharashtra has become one of the most effective ways for brands to capture attention, build top-of-mind recall, and dominate commuter touchpoints. With millions of daily highway travelers—ranging from intercity commuters and logistics carriers to tourists and long-distance travelers—high-visibility OOH placements along key national highways offer unrivaled brand exposure.

Among Maharashtra’s vast road network, NH-48, NH-66, and NH-61 stand out as the most commercially significant routes. These corridors connect major economic clusters, industrial zones, Tier-1 and Tier-2 cities, ports, and tourist destinations—making them prime locations for billboard and gantry advertising.

This guide highlights the most strategic spots on each highway and explains why these routes deliver high conversion potential for brand campaigns.

Why Highway Advertising Works in Maharashtra

• Long dwell time: Travelers spend hours on these highways, increasing message retention.

• Massive daily footfall: Some corridors carry 2–5 lakh vehicles per day.

• Captive audience: Minimal distractions ensure better ad visibility and recall.

• Strong regional-economic linkages: Highways connect manufacturing zones, IT hubs, ports, and residential clusters.

• Consumer diversity: Drivers include working professionals, truckers, tourists, and intercity commuters.

NH-48 (Mumbai–Pune–Bengaluru Highway)

The most commercially powerful highway for advertisers in Maharashtra

NH-48 is the busiest and most economically significant highway in the state. Stretching through major urban and industrial zones, it delivers unmatched impressions and premium visibility.

Top Advertising Locations on NH-48

1. Vashi – Entry Point to Mumbai

• Connects Navi Mumbai to the main city

• Heavy traffic from commuters, trucks, and cargo movement

• Premium sites for FMCG, BFSI, and telecom brands

2. Panvel Junction

• Crucial bypass linking Mumbai to Pune, Goa, and South India

• Ideal for auto, logistics, real estate, and travel brands

3. Lonavala–Khandala Stretch

• Tourist-heavy corridor

• High dwell time due to ghat sections

• Perfect for lifestyle, food, and hospitality advertising

4. Talegaon–Chakan Industrial Belt

• Traffic from manufacturing clusters (automotive, engineering, FMCG)

• Best for B2B, industrial, and supply-chain brands

5. Pune Hinjewadi Exit

• IT hub with lakhs of daily commuters

• Strong visibility for IT, fintech, consumer tech, and hiring campaigns

NH-66 (Mumbai–Ratnagiri–Goa Coastal Highway)

The scenic yet high-impact corridor for tourist-focused advertising

NH-66 connects Mumbai with Goa and the coastal Konkan belt. Tourist traffic peaks during holidays, long weekends, and festive seasons—creating major advertising opportunities for leisure, automotive, and FMCG brands.

Key Advertising Hotspots on NH-66

6. Pen–Mahad Stretch

• High intercity traffic from Mumbai to Konkan

• Great for food brands, hospitality, and consumer durables

7. Chiplun–Ratnagiri Belt

• Popular halt points

• Long dwell time due to curves and narrow segments

• Ideal for beverage, travel, and electronics brands

8. Kudal–Sawantwadi Zone

• Gateway to Goa

• Premium location for tourism, alcohol-beverages (where permitted), and apparel brands

NH-61 (Kalyan–Nashik Highway)

An emerging hotspot for industrial and intercity commuter traffic

NH-61 is experiencing rapid transformation due to increased industrialization, warehousing development, and housing expansion in Kalyan, Bhiwandi, and Nashik zones.

Strategic Advertising Points on NH-61

9. Kalyan–Bhiwandi Junction

• Heavy movement of trucks and goods vehicles

• Strong industrial and logistics visibility potential

10. Murbad–Saralgaon Stretch

• Growing residential and commercial development

• High visibility at entry/exit points to industrial parks

11. Igatpuri Ghat Section

• High tourist and intercity traffic

• Long dwell time due to terrain

• Excellent for tourism, hospitality, automotive, and luxury brands

Which Brands Benefit Most from Maharashtra Highway Advertising?

Perfect for:

• Auto & spare parts brands

• FMCG and beverage companies

• Hospitality, resorts, and tourism campaigns

• Real estate developers targeting Mumbai–Pune buyers

• BFSI (insurance, loans, investments)

• Consumer electronics and appliances

• E-commerce and app-based services

• Education and coaching institutes targeting Tier-2/3 cities

Why It Works:

• High consistency of daily impressions

• Strong recall due to repeated route usage

• Diverse exposure to multiple consumer tiers

Tips for Running Effective Highway Advertising in Maharashtra

• Choose tall vertical or large-format billboards for long-distance readability

• Use bold visuals and minimal text—drivers only get 2–4 seconds to view

• Target junctions, toll plazas, and ghat entry points for maximum dwell time

• Combine OOH with regional mobile targeting for amplified reach

• Place ads near rest stops and petrol pumps to influence on-route decisions

• Use nighttime reflectives or LED billboards for 24×7 visibility

Conclusion

Highway advertising along NH-48, NH-66, and NH-61 offers brands unmatched reach across Maharashtra’s busiest and most economically strategic routes. Whether targeting urban professionals, tourists, or logistics traffic, these highways deliver high-impact impressions and sustained visibility—making them crucial for any large-scale OOH strategy in India.