Hoardings vs. Unipoles: Which Format Works Best for North & Central India?
2 min read
Hoardings vs. unipoles is one of the most common comparisons brands make while planning OOH advertising in North and Central India. With cities expanding, highways improving, and consumer movement increasing across states like Uttar Pradesh, Haryana, Punjab, Rajasthan, Madhya Pradesh, and Chhattisgarh, choosing the right outdoor format has become crucial for campaign success.
In these regions, both hoardings and unipoles deliver strong visibility—but each works best under different circumstances. Understanding this difference helps brands maximize impact while optimizing budgets.
Why Hoardings Work Strongly in North & Central India
Hoardings remain the most widely used OOH format across major cities, highways, and marketplaces.
Key Advantages of Hoardings
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Large display area offers better storytelling
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High footfall zones like markets, metro corridors, and bus stands increase recall
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Ideal for long-term branding
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Multiple size options, suitable for local and national campaigns
Where Hoardings Perform Best
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City centers in Lucknow, Indore, Jaipur, Bhopal, Chandigarh
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Commercial markets such as Hazratganj, MG Road, Sarafa, New Market
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Highway exits and roundabouts
Hoardings are perfect when brands want to dominate a marketplace and reach consumers repeatedly.
Why Unipoles Are Rising Fast in Regional Markets
Unipoles have gained massive popularity across North and Central India, especially along highways and newly developed corridors.
Key Advantages of Unipoles
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High-height placement ensures long-distance visibility
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Uniform format, making branding sharp and uncluttered
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Great for fast-moving traffic
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Strong impact on highways and city outskirts
Where Unipoles Perform Best
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Highways like NH-8, GT Road, Agra–Lucknow Expressway, Indore–Dewas
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City entry and exit points in Gwalior, Kanpur, Rohtak, Panipat, Jabalpur
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Industrial belts and corporate zones
Unipoles are ideal for directional impact, premium visibility, and long stretches with uninterrupted views.
Hoardings vs. Unipoles: Which Should You Choose?
Choose Hoardings When You Want:
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Strong recall in busy city environments
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Visibility in high-footfall commercial markets
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Repeated exposure to the same audience
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Large storytelling space for creative messages
Choose Unipoles When You Want:
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High visibility along fast-moving highways
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Impact during long-distance travel
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Premium, clean, and elevated display formats
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Targeting inter-city working professionals and drivers
North & Central India: Format-Wise Recommendation
| Region | Best Format | Why It Works |
|---|---|---|
| Uttar Pradesh | Hoardings + Unipoles | Dense cities + growing expressways |
| Haryana | Unipoles | Strong highways, corporate traffic |
| Punjab | Hoardings | High marketplace footfall |
| Rajasthan | Unipoles | Long corridors, tourist routes |
| Madhya Pradesh | Both | Balanced city + highway audience |
| Chhattisgarh | Hoardings | Growing urban business clusters |
Both formats are powerful—but their impact depends on location, traffic type, campaign duration, and audience behavior.
Conclusion
The Hoardings vs. Unipoles decision in North and Central India should depend on your brand message, target audience, and ideal touchpoints. Hoardings deliver domination in cities, while unipoles offer unmatched visibility on highways. Together, they create a balanced OOH strategy for powerful regional coverage.
