NH-24 (Now NH-9): High-Visibility Advertising Between Delhi and Lucknow (Connecting NCR to Central UP — a commuter and logistics hotspot.)
3 min read
In the world of Out-of-Home media, NH-24 (Now NH-9): High-Visibility Advertising Between Delhi and Lucknow stands out as one of India’s most lucrative routes.
NH-24, now officially re-designated as NH-9, is one of India’s most commercially active highway networks. It connects Delhi–NCR to Lucknow, creating a powerful link between North India’s largest economic hubs. Because this corridor handles millions of commuters, cargo carriers, and intercity travellers every day, it has rapidly emerged as a prime destination for high-visibility advertising. Brands aiming for mass exposure across NCR and Central Uttar Pradesh consider NH-9 a non-negotiable part of their OOH strategy.
In this article, we explore why NH-24 (Now NH-9): High-Visibility Advertising Between Delhi and Lucknow has become a top choice for marketing teams, retailers, FMCG brands, real estate developers, auto companies, and logistics players.
Why NH-24 (Now NH-9): High-Visibility Advertising Between Delhi and Lucknow Matters
NH-9 serves as a strategic connector between several population-heavy zones, including Ghaziabad, Hapur, Moradabad, Bareilly, Shahjahanpur, Sitapur, and finally Lucknow. Each of these cities contributes significant daily traffic. Consequently, brands get exposure not just to long-distance commuters but also to regional buyers.
Moreover, the highway supports extensive freight movement. Trucks, delivery fleets, and logistics vehicles dominate this route, making it essential for B2B advertisers as well. This blend of retail and logistics audiences enhances campaign value immediately.
Massive Traffic Volumes Ensure Continuous Visibility
One of the biggest reasons advertisers prioritize NH-9 is the uninterrupted flow of vehicles. The widened six-lane structure, smoother asphalt, and upgraded entry/exit points have drastically increased traffic consistency. Therefore, billboards, gantries, unipoles, and LED displays positioned along this route enjoy round-the-clock impressions.
Additionally, new industrial clusters and warehousing hubs near Hapur and Moradabad have increased commercial vehicle movement. As a result, every well-placed advertisement becomes a high-frequency brand recall touchpoint.
Key Advertising Zones Along NH-24/NH-9
1. Delhi–NCR Gateway (Ghazipur, Indirapuram, Ghaziabad)
This stretch offers unparalleled visibility because it captures metro commuters, transit passengers, and intercity buses. Billboards here often deliver the highest ROI.
2. Ghaziabad to Hapur Bypass
Known for its smooth expressway-like flow, this region is perfect for large-format high-impact media, such as gantries and jumbo hoardings.
3. Moradabad Industrial Belt
Brands related to manufacturing, logistics, automobiles, and machinery find this segment extremely effective. It reaches stakeholders who influence procurement and trade.
4. Lucknow Entrance Zone
As vehicles approach the state capital, advertisements gain significance due to dense urban traffic and city-bound audiences.
Benefits of Choosing NH-24 (Now NH-9) for Highway Advertising
Unmatched Geographic Reach
The highway bridges NCR’s consumer markets with growth-driven Tier-2 and Tier-3 cities. Consequently, brands gain access to diverse demographics.
High Conversion Potential
Frequent travelers repeatedly encounter the same advertisement, improving brand recall and nudging purchase decisions.
Ideal for Large and Small Brands Alike
From national FMCG players to regional businesses, NH-9 caters to all. Even retail chains, hospitals, and educational institutions benefit from its visibility.
Strong Boost for New Product Launches
High visibility combined with swift traffic movement ensures quick message penetration across multiple cities.
Conclusion
In the world of Out-of-Home media, NH-24 (Now NH-9): High-Visibility Advertising Between Delhi and Lucknow stands out as one of India’s most lucrative routes. With expanding infrastructure, rising commuter numbers, and strong commercial connectivity, this corridor promises maximum brand exposure with measurable impact. Any business aiming to dominate the North Indian market should prioritize NH-9 as a core placement zone for highway advertising.
