Southern India’s Best Highway Advertising Routes: NH-44, NH-16, and NH-48

Highway advertising in Southern India offers exceptional visibility, high traffic density, and unmatched reach across urban, semi-urban, and rural markets. Among the many national highways that crisscross the region, NH-44, NH-16, and NH-48 stand out as the most strategic and impactful routes for outdoor advertising.

1. NH-44 – India’s Longest and Most Influential Corridor

Route: Srinagar – Kanyakumari
Southern Stretch: Bengaluru → Salem → Madurai → Tirunelveli → Kanyakumari

Why NH-44 is ideal for advertising:

• India’s busiest north–south arterial route

• High commercial and passenger vehicle traffic

• Connects major South Indian cities and industrial hubs

• Excellent for long-distance brand visibility and recall

Best advertising hotspots on NH-44:

• Bengaluru outskirts (Hebbal, Devanahalli, Airport Road intersect)

• Krishnagiri & Hosur industrial belt

• Salem bypass

• Madurai ring road

• Tirunelveli approach roads

2. NH-16 – East Coast’s Premier Advertising Stretch

Route: Kolkata – Chennai
Southern Stretch: Vijayawada → Rajahmundry → Visakhapatnam → Srikakulam → Chennai

Why NH-16 is ideal for advertising:

• Major part of the Golden Quadrilateral

• Heavy freight, port-based transport, and intercity buses

• Connects key coastal metros and Tier-2 cities

• Visibility to travellers, logistics operators, and local commuters alike

Best advertising hotspots on NH-16:

• Chennai–Nellore–Ongole stretch

• Vijayawada city approach roads

• Rajahmundry & Godavari bridge zone

• Visakhapatnam industrial corridors

3. NH-48 – South India’s Economic Power Corridor

Route: Delhi – Jaipur – Ahmedabad – Mumbai – Pune – Bengaluru
Southern Stretch: Bengaluru → Tumakuru → Davanagere → Hubballi → Belagavi → Goa link roads

Why NH-48 is ideal for advertising:

• Connects Bengaluru with Mumbai and Western India

• High-tech, logistics, and manufacturing routes dominate the traffic

• Attracts long-haul travellers and daily commuters

• Mix of business, tourism, and freight movement

Best advertising hotspots on NH-48:

• Bengaluru–Tumakuru industrial region

• Chitradurga windmill stretch

• Hubballi–Dharwad twin-city belt

• Belagavi bypass

Which Route Should You Choose?

Conclusion

Choosing the right highway for your advertising campaign in Southern India depends on the audience you want to target—commuters, tourists, logistics, or long-haul intercity travellers. NH-44, NH-16, and NH-48 remain the region’s most powerful and high-impact advertising corridors, offering unmatched visibility and brand exposure.