Top 10 High-Traffic Highway Points Ideal for Outdoor Advertising in India (2025 Edition)

Outdoor advertising in India continues to expand rapidly, and highways remain one of the most impactful environments for large-format visibility. With increasing intercity travel, logistics movement, and tourism activity, highways generate uninterrupted attention and mass-scale impressions—making them essential for brands seeking nationwide reach.

In 2025, high-traffic national and state highways are emerging as premium OOH hotspots, thanks to better road infrastructure, expressway expansion, and rising passenger vehicle density. Below are the top 10 high-traffic highway points where brands can achieve maximum outdoor advertising impact.

1. Delhi–Meerut Expressway (NH 334)

This expressway experiences massive daily commuter traffic, especially from workers shuttling between Delhi, Ghaziabad, Noida, and Meerut. Its wide visibility range, consistent movement, and long dwell times make it one of India’s most valuable outdoor advertising corridors.

2. Mumbai–Pune Expressway

India’s first six-lane highway remains the most premium OOH location in the West. With tech employees, intercity travellers, tourists, and logistics fleets passing daily, brands get extremely high daytime exposure.

3. Bengaluru–Mysuru Expressway (NH 275)

Since its upgrade in 2023–24, this route has become one of the busiest in South India. The expressway attracts IT commuters, weekend travellers, and cargo movement, making it ideal for large-format LED billboards.

4. Yamuna Expressway (Greater Noida to Agra)

Passing major attractions like the Formula 1 track, Jewar Airport corridor, and tourism hubs, this expressway offers long visibility zones perfect for premium outdoor storytelling formats.

5. Delhi–Jaipur Highway (NH 48)

This critical link between NCR and Rajasthan sees massive industrial, commercial, and leisure travel. Brands often prefer gantries and unipoles along this stretch for maximum visibility.

6. Chennai–Bengaluru Highway (NH 75)

A lifeline for interstate commerce, this corridor has multiple logistics hubs and industrial belts. Advertisers benefit from consistent round-the-clock traffic dominated by transporters and corporate travellers.

7. Ahmedabad–Vadodara Expressway

One of Gujarat’s busiest highways, this route offers long stretches perfect for billboard sequences, helping brands build memorable narratives through repeated exposure.

8. Eastern Peripheral Expressway (NCR Orbital Loop)

Designed to reduce Delhi congestion, this expressway carries substantial commercial traffic. Its structured design ensures clear sightlines, giving OOH displays exceptional impact.

9. Kolkata–Durgapur Expressway (NH 19)

A major freight and passenger corridor in Eastern India, this highway connects several industrial clusters, making it ideal for brands targeting working professionals and transporters.

10. Hyderabad ORR (Outer Ring Road)

This fast-moving circular highway sees extensive IT, airport, and cargo traffic. The ORR is increasingly attracting digital OOH experiments, including curved LED screens and smart billboards.

Why These Highway Points Matter for OOH Marketing

Highway OOH remains powerful because audiences are captive for longer durations, unlike urban hotspots where distractions are higher. Moreover:

• Regional expansion enhances rural + urban brand presence

• Campaigns gain pan-India visibility with fewer assets

• Large-format billboards create iconic brand recall

• DOOH formats are gradually being introduced on newer expressways

As infrastructure continues to improve, highways will become even more critical for advertisers in 2025 and beyond.