{"id":1722,"date":"2025-11-29T03:06:49","date_gmt":"2025-11-29T03:06:49","guid":{"rendered":"https:\/\/www.myhoardings.com\/OOHAdvertising\/?p=1722"},"modified":"2025-11-29T03:06:49","modified_gmt":"2025-11-29T03:06:49","slug":"cost-reach-and-roi-a-complete-guide-to-highway-advertising-in-india","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/OOHAdvertising\/cost-reach-and-roi-a-complete-guide-to-highway-advertising-in-india\/","title":{"rendered":"Cost, Reach, and ROI: A Complete Guide to Highway Advertising in India"},"content":{"rendered":"

Highway advertising remains one of the most powerful OOH (Out-of-Home)<\/a> mediums in India. With millions of daily commuters, expanding expressways, and rapid infrastructure development, brands across FMCG, automotive, retail, BFSI, tech, and e-commerce rely heavily on national highway hoardings to capture attention. Understanding the cost<\/strong>, reach<\/strong>, and return on investment (ROI)<\/strong> helps marketers plan effective, high-impact campaigns.<\/p>\n

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1. Cost of Highway Advertising in India<\/strong><\/h2>\n

The cost of highway hoardings varies widely depending on the highway grade, location, visibility, structure type, and footfall.<\/p>\n

Average Cost Range<\/strong><\/h3>\n
\n
\n\n\n\n\n\n\n\n\n\n
Factor<\/th>\nTypical Cost Range<\/th>\n<\/tr>\n<\/thead>\n
Standard Highway Hoarding (20×10 to 40×20 ft)<\/strong><\/td>\n\u20b925,000 \u2013 \u20b92,50,000 per month<\/td>\n<\/tr>\n
Premium Unipoles<\/strong><\/td>\n\u20b960,000 \u2013 \u20b94,50,000 per month<\/td>\n<\/tr>\n
Gantries \/ Cantilevers<\/strong><\/td>\n\u20b92 lakh \u2013 \u20b912 lakh per month<\/td>\n<\/tr>\n
Digital Screens (DOOH Expressway Units)<\/strong><\/td>\n\u20b91 lakh \u2013 \u20b98 lakh per month<\/td>\n<\/tr>\n
GQ\/NH-44\/NH-48 Premium Patches<\/strong><\/td>\n20\u201340% higher than national average<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

Cost Drivers<\/strong><\/h3>\n