Samsung DOOH PILOT – Green Hills Screens Another DOOH screen placement for Samsung in Hyderabad residential spaces, showing product promos.

The Samsung DOOH Pilot – Green Hills Screens is another strong example of how premium consumer electronics brands are deepening their presence inside residential environments. By activating digital screens at Green Hills residential spaces in Hyderabad, Samsung continued its strategy of engaging audiences where daily life unfolds.

Unlike traditional outdoor media, this pilot focused on hyperlocal residential DOOH, ensuring that Samsung’s product promotions reached homeowners, families, and working professionals within a trusted, distraction-free environment.

What Is the Samsung DOOH Pilot at Green Hills Screens?

A Targeted Residential Screen Network

The Samsung DOOH Pilot – Green Hills Screens involved placing digital screens across residential common areas such as:

• Lift lobbies

• Entry foyers

• Shared corridors

• Waiting zones

These screens formed a controlled DOOH network inside the Green Hills residential complex, enabling Samsung to test messaging impact, frequency, and visibility in a real-life residential setting.

Focus on Product Promotions and Awareness

The pilot showcased:

• Home appliances

• Smart TVs

• Lifestyle electronics

Because residents encountered these screens daily, the campaign reinforced product awareness through repetition and relevance.

Why Residential DOOH Screens Work for Samsung

Advertising Inside the Consumer’s Living Space

Samsung products are designed for home usage. Therefore, promoting them inside residential spaces creates a natural brand connection. As a result, Samsung DOOH Pilot – Green Hills Screens felt contextual rather than intrusive.

High Dwell Time and Captive Attention

Residents often pause near lifts and lobbies. Consequently, Samsung’s visuals received uninterrupted attention during waiting moments, unlike roadside media where distractions are high.

Creative Execution on Green Hills Screens

Clean, Product-Centric Visuals

The creatives used during the pilot focused on:

• Large product imagery

• Minimal copy

• Clear brand identity

This ensured that even short glances delivered the full brand message effectively.

Rotation of Multiple Product Categories

Samsung rotated different product creatives across the screens. Therefore, residents were exposed to a wider product portfolio without creative fatigue.

Strategic Importance of Hyderabad for Samsung DOOH

A City of Rapid Residential Growth

Hyderabad has witnessed significant expansion in gated communities and apartment complexes. Hence, residential DOOH networks like Green Hills offer Samsung access to:

• Tech-savvy households

• Mid-to-premium income groups

• Long-term homeowners

Strong Appliance Upgrade Market

Many Hyderabad residents frequently upgrade home appliances. As a result, Samsung DOOH Pilot – Green Hills Screens targeted audiences already inclined toward purchase consideration.

Advantages of a DOOH Pilot Campaign

Testing Before Scaling

The pilot format allowed Samsung to:

• Evaluate screen placement effectiveness

• Measure visibility and recall

• Understand creative performance

Therefore, insights from Green Hills screens can guide future residential DOOH rollouts across the city.

Cost-Efficient Brand Presence

Compared to large outdoor hoardings, residential DOOH pilots deliver:

• Lower wastage

• Focused impressions

• Premium visibility

This makes them ideal for sustained branding.

Integration with Samsung’s Larger Media Strategy

Supporting Retail and Digital Campaigns

The Green Hills pilot complemented:

• Retail store promotions

• Festival campaigns

• Digital advertising

As a result, residents encountered Samsung messaging both online and offline, strengthening overall recall.

Building Long-Term Familiarity

Repeated residential exposure ensures that Samsung remains top-of-mind when residents plan appliance purchases or upgrades.

Impact of the Samsung DOOH Pilot – Green Hills Screens

Because of consistent placement and relevant messaging:

• Brand recall improved within the residential community

• Product awareness expanded across categories

• Trust and familiarity strengthened

• Samsung reinforced its premium, lifestyle-driven image

Moreover, the pilot demonstrated the effectiveness of residential DOOH as a long-term branding channel, not just a short-term promotion tool.

Key Learnings for Other Consumer Brands

The Samsung DOOH Pilot – Green Hills Screens highlights that:

• Residential DOOH delivers high-quality impressions

• Contextual placement increases message relevance

• Pilots help optimise future media investments

• Home-focused brands benefit most from in-home advertising

Therefore, electronics, appliances, and lifestyle brands can replicate this approach across metro cities.

Conclusion

The Samsung DOOH Pilot – Green Hills Screens successfully showcased how The Samsung DOOH Pilot – Green Hills Screens successfully showcased how residential DOOH can be used to promote products in a natural, engaging, and high-frequency environmentcan be used to promote products in a natural, engaging, and high-frequency environment. By meeting consumers inside their living spaces, Samsung strengthened everyday brand presence and built meaningful recall.

For brands looking to move beyond traditional outdoor formats, residential DOOH pilots like this offer a scalable, data-driven, and highly effective advertising solution.