{"id":601,"date":"2025-10-08T07:26:09","date_gmt":"2025-10-08T07:26:09","guid":{"rendered":"https:\/\/www.myhoardings.com\/TrainBranding\/?p=601"},"modified":"2025-10-08T07:26:09","modified_gmt":"2025-10-08T07:26:09","slug":"delhi-inside-train-media-metro-interior","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/TrainBranding\/delhi-inside-train-media-metro-interior\/","title":{"rendered":"Delhi \u2014 Inside-Train Media: metro interior panels, grab-handle sleeves &#038; QR-led lead-gen"},"content":{"rendered":"<h2>Inside-Train Media on Delhi Metro: Formats, Reach, Rules &amp; Use of QR-Lead Gen<\/h2>\n<hr \/>\n<h3>1) Formats \u2014 What kinds of \u201cinside-train\u201d media exist<\/h3>\n<table>\n<thead>\n<tr>\n<th>Format<\/th>\n<th>What it is<\/th>\n<th><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Internal static panels<\/strong> (above seated windows, between windows &amp; doors)<\/td>\n<td>Paper\/print panels fixed inside coach walls, often near windows or over doorways. High visibility because passengers glance around interior.<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><strong>Grab-handle \/ strap-handle sleeves<\/strong> (handle bars, hanging handles)<\/td>\n<td>Sleeves around or attached to grab handles that hang from overhead rails. Passengers physically touch or hold them, so high dwell &amp; tactile attention.<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><strong>Upper strips \/ header panels<\/strong> over doors or windows, sometimes on ceiling edges<\/td>\n<td>These are fixed continuous or segmented strips overhead inside the coach. Good for short messaging, brand slogans.<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><strong>Seat back panels<\/strong> \/ side panels near seats<\/td>\n<td>Near head height of seated passengers. Good for more detailed copy or QR codes because time available to read.<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><strong>Information display screens \/ digital PIDS<\/strong> (if present in-train)<\/td>\n<td>Some coaches have screens or display map\/destination info; sometimes adjacent space can carry ads or partner content.<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><strong>Door panels<\/strong> \/ glass near doors<\/td>\n<td>Often frames or glass \/ metal panels beside entry\/exit doors. These get seen whenever doors open\/close.<\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h3>2) Supply &amp; Pricing \/ Tender Rights<\/h3>\n<ul>\n<li>EG Communications is a major concessionaire for \u201cinside advertisement rights\u201d in DMRC, on many lines including Line 2 &amp; Line 3.<\/li>\n<li>In a past tender, EG got rights for <em>all <a href=\"https:\/\/www.myhoardings.com\/\">ad panels<\/a> inside 83 metro coaches<\/em> on Lines 2 &amp; 3.<\/li>\n<li>Inventory per coach: e.g. for those lines, each train may have <strong>~54 ad panels<\/strong> &amp; <strong>~86 handle\/strap handle pieces<\/strong> (grab-handles) <a href=\"https:\/\/www.myhoardings.com\/\">available for branding<\/a>.<\/li>\n<li>Cost examples:\n<ul>\n<li>Panels set (\u2248 54 panels) costs ~ <strong>\u20b93 lakh\/month<\/strong>.<\/li>\n<li>Handle bar \/ handle-strap sleeve inventory (\u2248 86 handles) is ~ <strong>\u20b91 lakh\/month<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li>Other pricing: interior panel<a href=\"https:\/\/www.myhoardings.com\/\"> branding<\/a> on the Green Line: around <strong>\u20b920,000 per panel set per month<\/strong>; \u201cPanel sets\u201d defined as upper + lower inside wall panels.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-598\" src=\"https:\/\/www.myhoardings.com\/TrainBranding\/wp-content\/uploads\/2025\/10\/Free-Quote-MyHoardings-1.jpg\" alt=\"\" width=\"1184\" height=\"126\" srcset=\"https:\/\/www.myhoardings.com\/TrainBranding\/wp-content\/uploads\/2025\/10\/Free-Quote-MyHoardings-1.jpg 1184w, https:\/\/www.myhoardings.com\/TrainBranding\/wp-content\/uploads\/2025\/10\/Free-Quote-MyHoardings-1-300x32.jpg 300w, https:\/\/www.myhoardings.com\/TrainBranding\/wp-content\/uploads\/2025\/10\/Free-Quote-MyHoardings-1-1024x109.jpg 1024w, https:\/\/www.myhoardings.com\/TrainBranding\/wp-content\/uploads\/2025\/10\/Free-Quote-MyHoardings-1-768x82.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\" \/><\/p>\n<hr \/>\n<h3>3) Rules, Limits, and Operational Constraints<\/h3>\n<ul>\n<li><strong>Tender \/ concession terms<\/strong> specify that certain ad formats are permissible; some not. For example, Line-8 tenders allow inside static panels, PDIs, etc., but <strong>strap hangers<\/strong> might be excluded.<\/li>\n<li>Maintenance costs, print &amp; mounting cost are usually borne by advertiser \/ concessionaire.<\/li>\n<li>Size constraints, visibility (must not block safety signage, windows, emergency info), material quality, branding guidelines by DMRC.<\/li>\n<li>Durations: is usually by month or multi-month contracts. Tenders may specify exclusivity or partial inventory. Eg: EG Communications\u2019 deals lasted 3 years, etc.<\/li>\n<\/ul>\n<hr \/>\n<h3>4) QR \/ Lead-Gen Opportunities inside-train<\/h3>\n<p>Because commuters are captive, even if just for few minutes, inside media is well suited for lead generation \/ interactive campaigns. Here are how QR \/ lead-gen can work in this environment:<\/p>\n<table>\n<thead>\n<tr>\n<th>Lead-Gen Tactic<\/th>\n<th>Why It Works<\/th>\n<th>Things to Mind<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>QR codes on panels near seats or near handles<\/td>\n<td>Seated passengers have idle time. They can scan, redeem vouchers, sign up. High dwell time = higher chance of action.<\/td>\n<td>QR should be large enough, high contrast. Clear CTA (\u201cScan to get __ \u201d). Minimal text. Lighting inside coach matters.<\/td>\n<\/tr>\n<tr>\n<td>Try \u201cscan + win\u201d or \u201cscan to avail offer at next station\/shop nearby\u201d<\/td>\n<td>Drives footfall or app installs. Good for brands with stores near station exits.<\/td>\n<td>Must consider restrictions: DMRC permits certain types of ad formats. Also policies about couponing \/ commerce via ads.<\/td>\n<\/tr>\n<tr>\n<td>Digital content via in-train displays (if available) or via AR triggered by in-train panels<\/td>\n<td>More engaging; short video teasers that lead to landing pages.<\/td>\n<td>Need good UI for mobile; ensure connectivity (mobile signal inside tunnels sometimes weak).<\/td>\n<\/tr>\n<tr>\n<td>Gamification; fail-safe fallback if scanning fails (print coupon code)<\/td>\n<td>Enhances engagement; increases recall.<\/td>\n<td>Must ensure QR leads to mobile-optimized page; use analytics to track conversions.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h3>5) Rider profiles &amp; Exposure inside-train<\/h3>\n<ul>\n<li><strong>Dwell &amp; attention<\/strong>: Once inside the coach, many riders stand, some sit. In both cases, they often look around, wait. Handle bars \/ overhead handles are touched \/ looked at, so physical touchpoints get attention.<\/li>\n<li><strong>Commute length<\/strong>: Varies; some ride only a stop or two, some for long distances. For longer rides (20-30 mins), more time to scan \/ absorb.<\/li>\n<li><strong>Lighting &amp; visibility<\/strong>: Interiors are well lit; panels placed at eye level (seated \/ standing) have good visibility.<\/li>\n<li><strong>Repetition<\/strong>: Regular commuters \u2014 same routes \/ coaches \u2014 so repeated exposure. Good for brand recall &amp; taking action over time.<\/li>\n<\/ul>\n<hr \/>\n<h3>6) Best Practices \/ Creative Tips<\/h3>\n<ul>\n<li><strong>Keep it simple &amp; bold<\/strong>: Short headline + CTA + QR code; avoid clutter. The movement of train + crowding means complexity is lost.<\/li>\n<li><strong>High contrast &amp; durable material<\/strong>: Must endure wear &amp; tear, touching, cleaning. Use anti-glare print.<\/li>\n<li><strong>Location matters<\/strong>: Panels near handles or doors get more attention; seats get more dwell time.<\/li>\n<li><strong>Offer value<\/strong>: If you\u2019re asking users to scan QR, something meaningful should be on offer (discount, coupon, content).<\/li>\n<li><strong>Optimize for mobile<\/strong>: Landing page must load fast, data-light.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-593\" src=\"https:\/\/www.myhoardings.com\/TrainBranding\/wp-content\/uploads\/2025\/10\/Call-MyHoardings-for-free-Quote.jpg\" alt=\"\" width=\"1184\" height=\"126\" srcset=\"https:\/\/www.myhoardings.com\/TrainBranding\/wp-content\/uploads\/2025\/10\/Call-MyHoardings-for-free-Quote.jpg 1184w, https:\/\/www.myhoardings.com\/TrainBranding\/wp-content\/uploads\/2025\/10\/Call-MyHoardings-for-free-Quote-300x32.jpg 300w, https:\/\/www.myhoardings.com\/TrainBranding\/wp-content\/uploads\/2025\/10\/Call-MyHoardings-for-free-Quote-1024x109.jpg 1024w, https:\/\/www.myhoardings.com\/TrainBranding\/wp-content\/uploads\/2025\/10\/Call-MyHoardings-for-free-Quote-768x82.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\" \/><\/p>\n<hr \/>\n<h3>7) Sample Metrics &amp; Estimated Reach<\/h3>\n<ul>\n<li>One set of 54 panels + 86 handles on a train: tens of thousands of impressions per train per day. Exactly how many depends on ridership, train frequency. For busy lines, panel ad set (\u20b93 lakh\/month) implies agencies believe ROI is strong.<\/li>\n<li>If you buy a panel set across multiple trains \/ multiple lines, reach multiplies.<\/li>\n<li>Because handle sleeves tend to get closer attention (people hold them), cost per engagement might be lower though conversion rates for QR scanning tend to be small (1-3%), but absolute numbers decent because base is large.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inside-Train Media on Delhi Metro: Formats, Reach, Rules &amp; Use of QR-Lead Gen 1) Formats&#8230;<\/p>\n","protected":false},"author":1,"featured_media":602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[120,121,122,123,124,119,132,118,117,126,127,125],"class_list":["post-601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-train-branding-in-india","tag-ads","tag-advertise","tag-auto","tag-branding","tag-brands","tag-media","tag-metros","tag-my-hoardings","tag-social","tag-static","tag-transit","tag-writting"],"_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/TrainBranding\/wp-json\/wp\/v2\/posts\/601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/TrainBranding\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/TrainBranding\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/TrainBranding\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/TrainBranding\/wp-json\/wp\/v2\/comments?post=601"}],"version-history":[{"count":1,"href":"https:\/\/www.myhoardings.com\/TrainBranding\/wp-json\/wp\/v2\/posts\/601\/revisions"}],"predecessor-version":[{"id":603,"href":"https:\/\/www.myhoardings.com\/TrainBranding\/wp-json\/wp\/v2\/posts\/601\/revisions\/603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/TrainBranding\/wp-json\/wp\/v2\/media\/602"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/TrainBranding\/wp-json\/wp\/v2\/media?parent=601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/TrainBranding\/wp-json\/wp\/v2\/categories?post=601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/TrainBranding\/wp-json\/wp\/v2\/tags?post=601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}