{"id":1077,"date":"2021-02-23T10:07:35","date_gmt":"2021-02-23T10:07:35","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=1077"},"modified":"2024-07-12T09:59:58","modified_gmt":"2024-07-12T09:59:58","slug":"what-are-the-pricing-models-for-digital-outdoor-advertising-dooh","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/what-are-the-pricing-models-for-digital-outdoor-advertising-dooh\/","title":{"rendered":"What are the pricing models for (digital) outdoor advertising (DOOH)?"},"content":{"rendered":"

DOOH Ad industry and it’s pricing –\u00a0<\/strong><\/h2>\n

Use of Digital Hoardings in India is continuously on rise for business promotion. However the cost of brand promotion<\/strong><\/a> using out of home hoardings can vary largely based on below parameters \u2013<\/p>\n

1. Location of hoardings.<\/p>\n

2. Size \/ Dimensions of the display ad.<\/p>\n

3. Timing \/ month of campaign and tenure.<\/p>\n

4.Kind of material used for FLEX\/Vinyl print.<\/p>\n

\"\"<\/p>\n

Typically rates start from few thousands (3-4K)\/month in rural areas and may go upto 15-20 Lakh\/month for a up street large display hoarding<\/strong><\/a> in roads which high traffic.<\/p>\n

MyHoardings<\/strong> platform help clients to choose most competitive and relevant options across PAN India and can be reached at +91 9953-847639<\/strong>.<\/p>\n\n\n\n
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\r\n\t\tHow To Create Quality Video Ads\t\t<\/h3>\r\n\r\n\t
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    \r\n\t\t\t\t\t\t\t\t\tDefine Your Objectives\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n
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    • Set Clear Goals<\/strong>: Determine your primary objective, whether it’s increasing brand awareness, driving conversions, educating your audience, or promoting a specific product or service.<\/li>\n<\/ul>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n
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      \r\n\t\t\t\t\t\t\t\t\tKnow Your Audience\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n
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      • Audience Research<\/strong>: Identify your target audience demographics, interests, behaviors, and preferences. Tailor your video content to resonate with them effectively.<\/li>\n<\/ul>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n
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        \r\n\t\t\t\t\t\t\t\t\tCraft a Compelling Story\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n
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        • Engage Early<\/strong>: Capture viewers\u2019 attention within the first few seconds with a compelling hook or intriguing story.<\/li>\n
        • Structured Narrative<\/strong>: Develop a clear and concise storyline that conveys your message and keeps viewers engaged.<\/li>\n<\/ul>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n
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          \r\n\t\t\t\t\t\t\t\t\tHighlight Benefits and Solutions\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n
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          • Solve Problems<\/strong>: Showcase how your product or service addresses specific pain points or meets a need for your target audience.<\/li>\n
          • Feature Highlights<\/strong>: Emphasize key features and unique selling points (USPs) to differentiate your offering from competitors.<\/li>\n<\/ul>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n
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            \r\n\t\t\t\t\t\t\t\t\tShowcase Visual Appeal\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n
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            • High-Quality Visuals<\/strong>: Use professional-grade footage, graphics, animations, and text overlays to enhance engagement.<\/li>\n
            • Consistent Branding<\/strong>: Incorporate branding elements like logos, colors, and fonts to reinforce brand identity throughout the video.<\/li>\n<\/ul>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n
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              \r\n\t\t\t\t\t\t\t\t\tOptimize for Mobile Viewing\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n
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              • Mobile-Friendly Design<\/strong>: Ensure your videos are easily viewable on mobile devices by considering aspect ratios, text size, and overall visual clarity.<\/li>\n<\/ul>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n
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                \r\n\t\t\t\t\t\t\t\t\tCall to Action (CTA)\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n
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                • Strong CTA<\/strong>: Include a clear and direct CTA prompting viewers to take action, such as visiting your website, making a purchase, or subscribing to your channel.<\/li>\n<\/ul>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n
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                  \r\n\t\t\t\t\t\t\t\t\tSound and Music\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n
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                  • Clear Audio<\/strong>: Use high-quality audio to complement your visuals. Ensure dialogue or narration is clear and understandable.<\/li>\n
                  • Appropriate Music<\/strong>: Select background music that matches the tone and pace of your video to evoke the right emotions and enhance viewer engageme<\/li>\n<\/ul>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n
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                    \r\n\t\t\t\t\t\t\t\t\tTest and Iterate\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n
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                    • Gather Feedback<\/strong>: Collect feedback from colleagues, stakeholders, or focus groups to refine your video before finalizing.<\/li>\n
                    • A\/B Testing<\/strong>: Experiment with different versions of your video ad to identify which performs best and optimize accordingly.<\/li>\n<\/ul>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n
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                      \r\n\t\t\t\t\t\t\t\t\tMeasure Performance\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n
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                      • Track Analytics<\/strong>: Use analytics tools to monitor metrics such as views, engagement rate, click-through rate (CTR), and conversions.<\/li>\n
                      • Data-Driven Decisions<\/strong>: Use insights from analytics to refine your video ad strategy and improve future campaigns.<\/li>\n<\/ul>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\r\n\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n
                        <\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                        Event Sponsorship Rates<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t
                        Event Type\t<\/th>Location<\/th>Sponsorship Range (\u20b9)\t<\/th>Expected Audience Reach\t<\/th>Key Benefits
                        \n<\/th>\n<\/tr>\n<\/thead>\n
                        Music Festivals\t<\/td>Mumbai\t<\/td>\u20b95,00,000 - \u20b950,00,000\t<\/td>10,000 - 50,000\t<\/td>Brand visibility, engagement
                        \n<\/td>\n<\/tr>\n
                        Tech Conferences\t<\/td>Bengaluru<\/td>\u20b92,00,000 - \u20b920,00,000\t<\/td>5,000 - 20,000\t<\/td>Networking, lead generation
                        \n<\/td>\n<\/tr>\n
                        Sports Events\t<\/td>National<\/td>\u20b910,00,000 - \u20b91,00,00,000\t<\/td>50,000 - 1,00,000\t<\/td>Brand exposure, media coverage
                        \n<\/td>\n<\/tr>\n
                        Cultural Festivals\t<\/td>Delhi\t<\/td>\u20b93,00,000 - \u20b930,00,000\t<\/td>8,000 - 40,000\t<\/td>Community engagement
                        \n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

                        DOOH Ad industry and it’s pricing –\u00a0 Use of Digital Hoardings in India is continuously…<\/p>\n","protected":false},"author":2,"featured_media":1068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[48,46,47],"class_list":["post-1077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dooh-media","tag-digital-ooh-screens","tag-dooh-pricing-models","tag-dooh-rates-in-india"],"yoast_head":"\r\nWhat are the pricing models for (digital) outdoor advertising (DOOH)? - MyHoardings<\/title>\r\n<meta name=\"description\" content=\"What are the pricing models for (digital) outdoor advertising (DOOH)? 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