{"id":1086,"date":"2021-02-23T10:01:45","date_gmt":"2021-02-23T10:01:45","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=1086"},"modified":"2024-07-12T10:05:35","modified_gmt":"2024-07-12T10:05:35","slug":"whats-the-difference-between-marketing-and-advertising","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-marketing-and-advertising\/","title":{"rendered":"What’s the difference between marketing and advertising?"},"content":{"rendered":"

Advertising is an aspect of marketing. It\u2019s a \u2018non-personal\u2019 process where a product is put in front of the world through online ads or print media. Advertising only focuses on the paid promotion of the product.<\/p>\n

\"\"<\/p>\n

Marketing on the other hand encompasses a lot of elements such as market research, advertising, campaigns to engage people so that they remember the brand and the message it conveys and the next time a product is released, they go and check it out. Check out the 7Ps of marketing:<\/p>\n

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For example, let\u2019s take a look at\u00a0Nike. The brand celebrates sportsmanship. See its Instagram posts for example, it\u2019s full of posts commemorating legendary athletes. Now, this is\u00a0marketing.\u00a0Looking back into history, picking out the moments that defined sports and what can we learn from it, it\u2019s all a form of marketing. Advertisements is a part of this process. Ultimately, brand is nothing but a way to tell how people feel about a particular company. Nike sell shoes, so does other shoe brands.<\/p>\n

There is a reason why people relate to Nike. This can be attributed to David Ogilvy\u2019s theory of brand image:<\/p>\n

‘… every advertisement must be considered as a contribution to the complex symbol which is the brand image – as part of the long-term investment in the reputation of the brand’.<\/p>\n

When a player sets a step on field, his shoes draw attention. When the products are used by the people, it\u2019s advertising.<\/p>\n

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Michael Jordon is a legend and when he moves into the stadium wearing Nike shoes, it\u2019s a big deal. The reason why the brand sponsor and make these people brand ambassadors to\u00a0advertise\u00a0for it.<\/p>\n

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Now, this is just one small part of the whole marketing process. Market research being an important part of the process will tell the brand about their\u00a0target audience. For example, look at these posts and banners:<\/p>\n

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Instagram video by @nike \u2022 Jun 20, 2016 at 2:41am UTC<\/a><\/span><\/p>\n

I hope you\u2019re getting the demarcation I am trying to set up here.<\/p>\n

Let\u2019s see other examples:<\/p>\n

APPLE<\/p>\n

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While the video featuring Taylor Swift clearly advertise the Apple Music but its a part of a marketing campaign that there is nothing like an Apple phone. A pure marketing tactic was \u201cThink Different\u201d video which conveyed the message of the brand as to what it stands for.<\/p>\n

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<\/div>\n<\/div>\n<\/div>\n

DOVE<\/p>\n

Defining \u2018beautiful\u2019, the brands\u2019 marketing campaign are full of videos that try to disrupt the conventional idea of beauty and this includes advertisements that tell them the same.<\/p>\n

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I hope I\u2019ve answered your question. In case of query, feel free to ask! \ud83d\ude42<\/p>\n

Airport Advertising Rates by Region<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t
Region<\/th>Ad Format\t<\/th>Location\t<\/th>Cost per Month (Approx)
\n<\/th>\n<\/tr>\n<\/thead>\n
North India\t<\/td>Digital Screens\t<\/td>IGI Airport, Delhi\t<\/td>\u20b93,50,000
\n<\/td>\n<\/tr>\n
South India\t<\/td>Backlit Displays\t<\/td>Kempegowda Airport, Bangalore\t<\/td>\u20b93,00,000
\n<\/td>\n<\/tr>\n
East India\t<\/td>Jet Bridge Advertising\t<\/td>Netaji Subhas Chandra Bose Airport, Kolkata\t<\/td>\u20b92,75,000
\n<\/td>\n<\/tr>\n
West India\t<\/td>Airport Shuttle Wraps\t<\/td>Chhatrapati Shivaji Airport, Mumbai\t<\/td>\u20b93,50,000
\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\t\t\t\t\r\n\t\t\t\r\n \r\n\r\n
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Mobile App Advertising ROI<\/h3>\r\n\t\t
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    0<\/span>1<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t
    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\tIn-App Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t

    Average ROI (%): 150%<\/p>\r\n

    Cost Efficiency (Rating): 8\/10<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t

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    \r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t

    0<\/span>2<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t
    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\tMobile Video Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t

    Average ROI (%): 180%<\/p>\r\n

    Cost Efficiency (Rating): 9\/10<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t

  • \r\n\t\t\t
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    \r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t

    0<\/span>3<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t
    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\tSMS Marketing\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t

    Average ROI (%): 200%<\/p>\r\n

    Cost Efficiency (Rating): 9\/10<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t

  • \r\n\t\t\t
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    0<\/span>4<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t
    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\tMobile Games Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t

    Average ROI (%): 160%<\/p>\r\n

    Cost Efficiency (Rating): 8\/10<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t

  • \r\n\t\t\t
    \r\n\r\n\t\t\t
    \r\n\t\t\t\t\t
    \r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t

    0<\/span>5<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t
    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\tLocation-Based Advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t

    Average ROI (%): 170%<\/p>\r\n

    Cost Efficiency (Rating): 9\/10<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t

    <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

    Advertising is an aspect of marketing. It\u2019s a \u2018non-personal\u2019 process where a product is put…<\/p>\n","protected":false},"author":2,"featured_media":1105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"yoast_head":"\r\nWhat's the difference between marketing and advertising? - MyHoardings<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-marketing-and-advertising\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"What's the difference between marketing and advertising? - MyHoardings\" \/>\r\n<meta property=\"og:description\" content=\"Advertising is an aspect of marketing. 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