{"id":1117,"date":"2021-02-24T10:37:11","date_gmt":"2021-02-24T10:37:11","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=1117"},"modified":"2024-07-12T09:56:21","modified_gmt":"2024-07-12T09:56:21","slug":"can-airlines-advertise-in-airports-where-they-dont-have-flights","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/can-airlines-advertise-in-airports-where-they-dont-have-flights\/","title":{"rendered":"Can airlines advertise in airports where they don’t have flights?"},"content":{"rendered":"

Of course, they can! In many markets, multiple airports are servicing<\/a> any one city. For example (as indicated in a previous answer), London has Heathrow Airport, but also Gatwick and even London City Airport. Many travelers are unaware of the other airports – which could actually be more convenient for the traveler than the airport they are in. So, Virgin could advertise in Heathrow – telling people that Gatwick is more convenient.<\/p>\n

\"\"<\/p>\n

In the United States, we have 2 Chicago-area airports (O’Hare and Midway), 2 San Francisco-area airports (San Francisco and Oakland), and there are many, many more. So the airlines can benefit from getting passengers from one of the other airports.<\/p>\n

Why would an airport allow an ad that basically encourages people to use a “competitor” airport? Well, many billboards are owned by private marketing firms, not by the airport itself. So, any company could lease the space from the marketing company. If you have the money, your ad goes up!<\/p>\n\n\n\n
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\r\n\t\tTypes of Radio Advertising\t<\/h3>\r\n\t
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  • \r\n\t
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    1<\/div>\r\n
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    Live Reads\t\t\t\t\r\n\t\t<\/h2>\r\n

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    • Description<\/strong>: Ads read live on-air by radio hosts during their shows.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
    • \r\n\t
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      2<\/div>\r\n
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      \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

      Sponsorships\t\t\t\t\r\n\t\t<\/h2>\r\n

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      • Description<\/strong>: Sponsored segments or programs where brands are mentioned as sponsors.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
      • \r\n\t
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        3<\/div>\r\n
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        Produced Spots\t\t\t\t\r\n\t\t<\/h2>\r\n

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        • Description<\/strong>: Pre-recorded commercials that range from 15 to 60 seconds.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
        • \r\n\t
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          4<\/div>\r\n
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          Jingles\t\t\t\t\r\n\t\t<\/h2>\r\n

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          • Description<\/strong>: Catchy musical commercials that include a memorable slogan or brand message.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
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            5<\/div>\r\n
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            Adlets\t\t\t\t\r\n\t\t<\/h2>\r\n

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            • Description<\/strong>: Very short ads, typically around 5 to 10 seconds.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
            • \r\n\t
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              6<\/div>\r\n
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              Promotions and Contests\t\t\t\t\r\n\t\t<\/h2>\r\n

              \t\t\t\t\t\t\t

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              • Description<\/strong>: Advertisements promoting a contest or special promotion sponsored by a brand.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
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                Radio Infomercials\t\t\t\t\r\n\t\t<\/h2>\r\n

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                • Description<\/strong>: Longer format ads that provide detailed information about a product or service, often lasting several minutes.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
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                  Station Identification (ID)\t\t\t\t\r\n\t\t<\/h2>\r\n

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                  • Description<\/strong>: Short mentions of the station's call letters, often sponsored by a brand.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
                  • \r\n\t
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                    9<\/div>\r\n
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                    Sponsored Features\t\t\t\t\r\n\t\t<\/h2>\r\n

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                    • Description<\/strong>: Regularly scheduled segments sponsored by brands, such as news, sports updates, or music countdowns.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
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                      10<\/div>\r\n
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                      Programmatic Advertising\t\t\t\t\r\n\t\t<\/h2>\r\n

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                      • Description<\/strong>: Automated buying and placement of radio ads using data and algorithms.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\t\t<\/ul>\r\n\t\t
                        <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\t\n\n\t\n\t
                        Campaign Name<\/th>Media Name<\/th>\tOffer Rate<\/th>\n<\/tr>\n<\/thead>\n
                        Metro Station - Indraprastha, Delhi Ambient Lit Panel<\/td>Metro Station - Indraprastha, Delhi<\/td>23000<\/td>\n<\/tr>\n
                        Platform - Gurgaon <\/td>Platform - Gurgaon<\/td>48384<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

                        Of course, they can! In many markets, multiple airports are servicing any one city. For…<\/p>\n","protected":false},"author":2,"featured_media":1133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[59],"class_list":["post-1117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-branding-in-india","tag-airport-advertising"],"yoast_head":"\r\nCan airlines advertise in airports where they don't have flights? -<\/title>\r\n<meta name=\"description\" content=\"Of course, they can! In many markets, multiple airports are servicing any one city. 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In many markets, multiple airports are servicing any one city. For...","_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/posts\/1117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/comments?post=1117"}],"version-history":[{"count":4,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/posts\/1117\/revisions"}],"predecessor-version":[{"id":2638,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/posts\/1117\/revisions\/2638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/media\/1133"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/media?parent=1117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/categories?post=1117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/tags?post=1117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}