{"id":1118,"date":"2021-02-24T10:37:38","date_gmt":"2021-02-24T10:37:38","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=1118"},"modified":"2024-07-12T09:56:04","modified_gmt":"2024-07-12T09:56:04","slug":"what-are-the-advantages-of-airport-advertising-versus-outdoor-advertising-in-the-city","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/what-are-the-advantages-of-airport-advertising-versus-outdoor-advertising-in-the-city\/","title":{"rendered":"What are the advantages of airport advertising versus outdoor advertising in the city?"},"content":{"rendered":"

There are 3 advantages of airport advertising (in India only):
\n1. The \u201caudience profile\u201d is of middle and rich urban demographic, while outdoor on roads is basically targeting the\u00a0 \u00a0 \u00a0\u201cmass\u201d market.
\n2. The fact that the location is an \u201cairport\u201d gives you a data signal that the user is a \u201ctraveler\u201d. there are pretty limited data signals generic outdoor ads on roads give.
\n3. The opportunity to see an ad is higher as you are waiting in queues for checking in departure or for baggage\/immigration at arrivals.<\/p>\n

\"\"<\/p>\n\n\n\n
\t\t\t\t\r\n\t\t\t\r\n \r\n
\r\n
\r\n\t\t
\r\n\t\t\t\t

Advantages of Flight Advertising<\/h3>\r\n\t\t
<\/div>\r\n\t\t
    \r\n\t\t\t\t\t
  • \r\n\t\t\t
    \r\n\r\n\r\n\t\t\t \r\n\t\t\t
    \r\n\t\t \r\n\t\t\t\t\t

    1<\/h2><\/div>\r\n\t\t\t\t\t
    \t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\tCaptive Audience\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t

      \r\n
    • Extended Exposure<\/li>\r\n
    • Undistracted Viewers<\/li>\r\n<\/ul>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\t\t\t \r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
    • \r\n\t\t\t
      \r\n\r\n\r\n\t\t\t \r\n\t\t\t
      \r\n\t\t \r\n\t\t\t\t\t

      2<\/h2><\/div>\r\n\t\t\t\t\t
      \t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

      \r\n\t\t\t\t\t\t\t\tTargeted Demographics\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

      \r\n\t\t\t\t\t\t\t\t

        \r\n
      • Affluent Audience<\/li>\r\n
      • Business Travelers.<\/li>\r\n<\/ul>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\t\t\t \r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
      • \r\n\t\t\t
        \r\n\r\n\r\n\t\t\t \r\n\t\t\t
        \r\n\t\t \r\n\t\t\t\t\t

        3<\/h2><\/div>\r\n\t\t\t\t\t
        \t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

        \r\n\t\t\t\t\t\t\t\tMultiple Touchpoints\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

        \r\n\t\t\t\t\t\t\t\t

          \r\n
        • Variety of Formats<\/li>\r\n
        • Consistent Branding<\/li>\r\n<\/ul>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\t\t\t \r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
        • \r\n\t\t\t
          \r\n\r\n\r\n\t\t\t \r\n\t\t\t
          \r\n\t\t \r\n\t\t\t\t\t

          4<\/h2><\/div>\r\n\t\t\t\t\t
          \t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

          \r\n\t\t\t\t\t\t\t\tHigh Engagement\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

          \r\n\t\t\t\t\t\t\t\t

            \r\n
          • Interactive Content<\/li>\r\n
          • Long Attention Span<\/li>\r\n<\/ul>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\t\t\t \r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
          • \r\n\t\t\t
            \r\n\r\n\r\n\t\t\t \r\n\t\t\t
            \r\n\t\t \r\n\t\t\t\t\t

            5<\/h2><\/div>\r\n\t\t\t\t\t
            \t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

            \r\n\t\t\t\t\t\t\t\tEnhanced Brand Perception\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

            \r\n\t\t\t\t\t\t\t\t

              \r\n
            • Premium Environmen<\/li>\r\n
            • Positive Associations<\/li>\r\n<\/ul>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\t\t\t \r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
            • \r\n\t\t\t
              \r\n\r\n\r\n\t\t\t \r\n\t\t\t
              \r\n\t\t \r\n\t\t\t\t\t

              6<\/h2><\/div>\r\n\t\t\t\t\t
              \t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

              \r\n\t\t\t\t\t\t\t\tMeasurable Impact\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

              \r\n\t\t\t\t\t\t\t\t

                \r\n
              • Trackable Metrics<\/li>\r\n
              • Feedback and Surveys<\/li>\r\n<\/ul>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\t\t\t \r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
              • \r\n\t\t\t
                \r\n\r\n\r\n\t\t\t \r\n\t\t\t
                \r\n\t\t \r\n\t\t\t\t\t

                7<\/h2><\/div>\r\n\t\t\t\t\t
                \t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

                \r\n\t\t\t\t\t\t\t\tInnovative Advertising Opportunities\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

                \r\n\t\t\t\t\t\t\t\t

                  \r\n
                • Unique Formats<\/li>\r\n
                • Exclusive Access<\/li>\r\n<\/ul>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\t\t\t \r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
                • \r\n\t\t\t
                  \r\n\r\n\r\n\t\t\t \r\n\t\t\t
                  \r\n\t\t \r\n\t\t\t\t\t

                  8<\/h2><\/div>\r\n\t\t\t\t\t
                  \t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t

                  \r\n\t\t\t\t\t\t\t\tGlobal Reach\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

                  \r\n\t\t\t\t\t\t\t\t

                    \r\n
                  • International Exposure<\/li>\r\n
                  • Brand Expansion<\/li>\r\n<\/ul>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t <\/div>\t\t\t \r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t
                    <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n
                    <\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                    Airport Advertising Rates by Region<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t
                    Region<\/th>Ad Format\t<\/th>Location\t<\/th>Cost per Month (Approx)
                    \n<\/th>\n<\/tr>\n<\/thead>\n
                    North India\t<\/td>Digital Screens\t<\/td>IGI Airport, Delhi\t<\/td>\u20b93,50,000
                    \n<\/td>\n<\/tr>\n
                    South India\t<\/td>Backlit Displays\t<\/td>Kempegowda Airport, Bangalore\t<\/td>\u20b93,00,000
                    \n<\/td>\n<\/tr>\n
                    East India\t<\/td>Jet Bridge Advertising\t<\/td>Netaji Subhas Chandra Bose Airport, Kolkata\t<\/td>\u20b92,75,000
                    \n<\/td>\n<\/tr>\n
                    West India\t<\/td>Airport Shuttle Wraps\t<\/td>Chhatrapati Shivaji Airport, Mumbai\t<\/td>\u20b93,50,000
                    \n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

                    There are 3 advantages of airport advertising (in India only): 1. The \u201caudience profile\u201d is…<\/p>\n","protected":false},"author":2,"featured_media":1130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[59,61],"class_list":["post-1118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-branding-in-india","tag-airport-advertising","tag-outdoor-advertising"],"yoast_head":"\r\nAdvantages of airport advertising versus outdoor advertising in the city<\/title>\r\n<meta name=\"description\" content=\"The opportunity to see an ad is higher as you are waiting in queues for checking in departure or for baggage\/immigration at arrivals.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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