{"id":1159,"date":"2021-03-01T11:41:49","date_gmt":"2021-03-01T11:41:49","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=1159"},"modified":"2024-08-05T12:12:48","modified_gmt":"2024-08-05T12:12:48","slug":"what-are-the-recent-developments-and-trends-in-mobile-advertisements","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/what-are-the-recent-developments-and-trends-in-mobile-advertisements\/","title":{"rendered":"Mobile Advertisements: What are the recent developments and trends?"},"content":{"rendered":"<h3>Mobile Advertisements<\/h3>\n<p>Mobile advertisements leverages the widespread use of smartphones and tablets to reach consumers through various digital channels.<\/p>\n<p class=\"q-text qu-display--block\">Needless to say that mobile video consumption is flourishing rapidly and that too in-app as compared to the mobile web in the past. This is catching marketers\u2019 attention in a mobile-centric world where their core focus is on generating higher Return on Ad Spend (ROAS).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1131 size-full\" src=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-9.jpg\" alt=\"\" width=\"1184\" height=\"126\" srcset=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-9.jpg 1184w, https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-9-300x32.jpg 300w, https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-9-1024x109.jpg 1024w, https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-9-768x82.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\" \/><\/p>\n<p class=\"q-text qu-display--block\">Tremendous in-app video consumption on mobile devices, non-intrusive ad user experience, precise targeting with adherence to highest quality media metrics is few of the reasons making marketers think of only one solution and that is \u2013 Programmatic approach in <a href=\"https:\/\/www.myhoardings.com\/Digital\">Mobile Video Advertising<\/a>.<\/p>\n<p class=\"q-text qu-display--block\">It can be observed that concerns over the quality of inventory and sophisticated audience data targeting, combined with unpleasant display ad formats had generally kept advertisers a bit apprehensive about the Programmatic approach in Mobile video advertising, however, now advertisers are beginning to see the returns in terms of engagement, conversions and awareness \u2013 massive scale, precise granular targeting, real-time optimization and highly engaged audiences across every coordinates imaginable.<\/p>\n<p class=\"q-text qu-display--block\">Let\u2019s take a closer look at certain factors and see why Programmatic Mobile Video Advertising is turning out to be the best choice for them.<\/p>\n<p class=\"q-text qu-display--block\"><strong>In-app mobile video consumption rise<\/strong><\/p>\n<p class=\"q-text qu-display--block\">The shift is already there. Forrester\u2019s forecast highlights that 78% of all mobile video advertising spend will be in-app this year. And the reasons are obvious &#8211;<\/p>\n<ul class=\"q-box\">\n<li class=\"q-relative\">Splendid growth in in-app time spend<\/li>\n<li class=\"q-relative\">Better user engagement due to effective in-app ad formats<\/li>\n<li class=\"q-relative\">Opportunity to explore users\u2019 location data to effectively geo-target them<\/li>\n<li class=\"q-relative\">As compared to mobile web ads which rely on cookies, in-app SDKs collect device identifiers to track and target users, and to measure impressions, conversions and other important real-time data<\/li>\n<\/ul>\n<p class=\"q-text qu-display--block\"><strong>Immense focus on user experience<\/strong><\/p>\n<p class=\"q-text qu-display--block\">Gone are the days when users used to react positively to banner ads. Even with mobile video, users prefer ads that are not spoiling their experience at all. Some of the ad formats that are catching marketers\u2019 attention are \u2013 Full-Screen Video, Native, and Rewarded video ads.<\/p>\n<ul class=\"q-box\">\n<li class=\"q-relative\">Full-screen video ad format is the most popular ad size among the marketers because they get the undivided attention of the user with a full-screen ad and additional branding in the end card<\/li>\n<li class=\"q-relative\">Native video ads don\u2019t \u201cfeel\u201d like advertisements and hence offer a seamless experience<\/li>\n<li class=\"q-relative\">Rewarded video ads are less intrusive and offer higher video completion rates because users opt-in to watch the ad in return for in-app rewards<\/li>\n<\/ul>\n<p class=\"q-text qu-display--block\"><strong>Precise targeting with highest quality standards<\/strong><\/p>\n<ul class=\"q-box\">\n<li class=\"q-relative\">Marketers want to be sure that their ads appear only on high-quality media properties. In-App SDKs offer detailed targeting <a href=\"https:\/\/www.myhoardings.com\/blog\/media-buying\/\">media options<\/a> that outperform tag based audience targeting mechanisms. Additionally, marketers want more control over their audience data. Hence, they want to buy through transaction models where they can put some safeguards over the inventory they purchase. The most appropriate solution they are finding is \u2013 Private Marketplaces (PMPs)<\/li>\n<\/ul>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-2221\" class=\"iedit author-self level-0 post-2221 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n\t<div id=\"qcopd-list-1\" class=\"\">\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t\t\r\n\t<h3>Mobile App Advertising ROI<\/h3>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul style=\"overflow:hiddenwidth: 100%;margin-top: 31px;\">\r\n\t\t\t\t\t<li id=\"qcld_sl_2221_1\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>1<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tIn-App Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Average ROI (%): 150%<\/p>\r\n<p>Cost Efficiency (Rating): 8\/10<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2221_2\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>2<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tMobile Video Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Average ROI (%): 180%<\/p>\r\n<p>Cost Efficiency (Rating): 9\/10<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2221_3\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>3<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tSMS Marketing\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Average ROI (%): 200%<\/p>\r\n<p>Cost Efficiency (Rating): 9\/10<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2221_4\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>4<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tMobile Games Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Average ROI (%): 160%<\/p>\r\n<p>Cost Efficiency (Rating): 8\/10<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2221_5\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>5<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tLocation-Based Advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Average ROI (%): 170%<\/p>\r\n<p>Cost Efficiency (Rating): 9\/10<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"tablepress-35-name\" class=\"tablepress-table-name tablepress-table-name-id-35\">Podcast Advertising Rates<\/h2>\n\n<table id=\"tablepress-35\" class=\"tablepress tablepress-id-35\" aria-labelledby=\"tablepress-35-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Platform\t<\/th><th class=\"column-2\">Ad Type\t<\/th><th class=\"column-3\">Average Cost per Episode (\u20b9)\t<\/th><th class=\"column-4\">Audience Reach\t<\/th><th class=\"column-5\">Engagement Rate<br \/>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">IVM Podcasts\t<\/td><td class=\"column-2\">Pre-Roll, Mid-Roll\t<\/td><td class=\"column-3\">\u20b950,000 - \u20b91,00,000\t<\/td><td class=\"column-4\">Medium<\/td><td class=\"column-5\">High<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Audioboom<\/td><td class=\"column-2\">Pre-Roll, Mid-Roll\t<\/td><td class=\"column-3\">\u20b930,000 - \u20b970,000\t<\/td><td class=\"column-4\">Medium<\/td><td class=\"column-5\">High<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Hubhopper<\/td><td class=\"column-2\">Pre-Roll, Mid-Roll\t<\/td><td class=\"column-3\">\u20b920,000 - \u20b950,000\t<\/td><td class=\"column-4\">Medium<\/td><td class=\"column-5\">High<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Aawaz<\/td><td class=\"column-2\">Pre-Roll, Mid-Roll\t<\/td><td class=\"column-3\">\u20b915,000 - \u20b940,000\t<\/td><td class=\"column-4\">Medium<\/td><td class=\"column-5\">Moderate<br \/>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-35 from cache -->\n","protected":false},"excerpt":{"rendered":"<p>Mobile Advertisements Mobile advertisements leverages the widespread use of smartphones and tablets to reach consumers&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Mobile Advertisements: What are the recent developments and trends? - MyHoardings<\/title>\r\n<meta name=\"description\" content=\"mobile advertisements leverages the widespread use of smartphones and tablets to reach consumers through various digital channels.\" \/>\r\n<meta name=\"robots\" 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