{"id":1160,"date":"2021-03-01T11:39:56","date_gmt":"2021-03-01T11:39:56","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=1160"},"modified":"2024-08-05T12:23:38","modified_gmt":"2024-08-05T12:23:38","slug":"what-are-the-basics-of-mobile-advertising","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/what-are-the-basics-of-mobile-advertising\/","title":{"rendered":"What are the basics of mobile advertising?"},"content":{"rendered":"<p class=\"q-text qu-display--block\"><a href=\"https:\/\/www.myhoardings.com\/blog\/category\/mobile-app-branding\/\"><span class=\"q-inline\">Mobile advertising<\/span><\/a>\u00a0is generally with the purpose of finding and\u00a0<span class=\"q-inline\">acquiring new customers<\/span>. Sophisticated customer acquisition programs closely monitor their customer acquisition cost (CAC) and make sure to keep that cost well below the lifetime value (LTV) of the customers they acquire.<\/p>\n<div class=\"q-box\"><img decoding=\"async\" class=\"q-image qu-display--block qu-borderRadius--small\" src=\"https:\/\/qphs.fs.quoracdn.net\/main-qimg-eb59e7b89799a8b3aafe9f9fac363b1d\" \/><\/div>\n<p class=\"q-text qu-display--block\">What is\u00a0<span class=\"q-inline\">Mobile Advertising<\/span>?<\/p>\n<p class=\"q-text qu-display--block\">It is a form of <a href=\"https:\/\/www.myhoardings.com\/\">business promotion<\/a> on Internet-enabled mobile devices such as smartphones, e-books, and tablets to deliver marketing Advertises.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1131 size-full\" src=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-9.jpg\" alt=\"\" width=\"1184\" height=\"126\" srcset=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-9.jpg 1184w, https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-9-300x32.jpg 300w, https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-9-1024x109.jpg 1024w, https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-9-768x82.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\" \/><\/p>\n<p class=\"q-text qu-display--block\">Objectives of Mobile Advertising<\/p>\n<ul class=\"q-box\">\n<li class=\"q-relative\">Increasing the brand awareness.<\/li>\n<li class=\"q-relative\">Promoting business with good Ads across all mobile phone models, network technologies, and data bandwidths.<\/li>\n<li class=\"q-relative\">Providing support for specific engagements.<\/li>\n<li class=\"q-relative\">Driving sales of the product or service.<\/li>\n<\/ul>\n<div class=\"q-box\"><img decoding=\"async\" class=\"q-image qu-display--block qu-borderRadius--small\" src=\"https:\/\/qphs.fs.quoracdn.net\/main-qimg-9eda67c1033f83c071d3d00616aa2dba\" \/><\/div>\n<p class=\"q-text qu-display--block\">Advantages of Mobile Advertising<\/p>\n<p class=\"q-text qu-display--block\">Mobile advertising comes with the following advantages \u2212<\/p>\n<ul class=\"q-box\">\n<li class=\"q-relative\">Mobile advertising provides an opportunity to connect with the people on-the-go and at a personal level.<\/li>\n<li class=\"q-relative\">It helps to achieve your objective of winning new customers and earning conversions.<\/li>\n<li class=\"q-relative\">It helps to fulfill your business branding goals.<\/li>\n<li class=\"q-relative\">It can deliver intended impact by posting engaging and interactive Ads on the mobile Internet and Apps.<\/li>\n<\/ul>\n<p class=\"q-text qu-display--block\">Cost per acquisition is sometimes conflated with the more common advertising term, cost per acquisition (CPA), but the cost per acquisition expressly refers to acquiring a new customer, where CPA refers to action like an app download or completing a lead generation form.<\/p>\n<p class=\"q-text qu-display--block\">Customer acquisition programs often involve two distinct phases of turning individuals into customers. They are:<\/p>\n<p class=\"q-text qu-display--block\">&#8211; Identify Potential Customers<\/p>\n<p class=\"q-text qu-display--block\">&#8211; Qualify Leads Further<\/p>\n<p class=\"q-text qu-display--block\">It\u2019s not hard to see the benefits of customer acquisition: Every business wants more customers. But, simply getting more customers usually isn\u2019t enough.<\/p>\n<p class=\"q-text qu-display--block\">Companies also need to find customers affordably. They can\u2019t spend $20 to acquire a customer that is only worth $10.<\/p>\n<p class=\"q-text qu-display--block\">While it\u2019s good to get \u201cmore customers\u201d &#8211; sophisticated businesses hone their customer acquisition efforts based on what they believe each prospect will ultimately be worth. Smart customer acquisition managers don\u2019t just track the first sale \u2013 they look at customer lifetime value as well.<\/p>\n<p class=\"q-text qu-display--block\">You can get started with mobile user acquisition tools from Facebook &#8211; App Install Campaigns &#8211; and Google &#8211; App Campaigns.<\/p>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-2221\" class=\"iedit author-self level-0 post-2221 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n\t<div id=\"qcopd-list-1\" class=\"\">\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t\t\r\n\t<h3>Mobile App Advertising ROI<\/h3>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul style=\"overflow:hiddenwidth: 100%;margin-top: 31px;\">\r\n\t\t\t\t\t<li id=\"qcld_sl_2221_1\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>1<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tIn-App Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Average ROI (%): 150%<\/p>\r\n<p>Cost Efficiency (Rating): 8\/10<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2221_2\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>2<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tMobile Video Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Average ROI (%): 180%<\/p>\r\n<p>Cost Efficiency (Rating): 9\/10<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2221_3\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>3<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tSMS Marketing\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Average ROI (%): 200%<\/p>\r\n<p>Cost Efficiency (Rating): 9\/10<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2221_4\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>4<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tMobile Games Ads\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Average ROI (%): 160%<\/p>\r\n<p>Cost Efficiency (Rating): 8\/10<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2221_5\" class=\"ilist_sl2_list-style ilist_sl2_listy-style-03 ilist_sl2_qcld_column1\">\r\n\t\t\t<div class=\"ilist_sl2_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\t\t\t   <div class=\"ilist_sl2_list-inner-part-two\">\r\n\t\t\t\t\t<div class=\"ilist_sl2_left-part ilist_sl2_left-three\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<h2><span style=\"font-size:40px\">0<\/span>5<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl2_right-part\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tLocation-Based Advertising\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Average ROI (%): 170%<\/p>\r\n<p>Cost Efficiency (Rating): 9\/10<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t   \r\n\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\t\t\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"tablepress-22-name\" class=\"tablepress-table-name tablepress-table-name-id-22\">Advertising ROI by Medium<\/h2>\n\n<table id=\"tablepress-22\" class=\"tablepress tablepress-id-22\" aria-labelledby=\"tablepress-22-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Medium<\/th><th class=\"column-2\">Average ROI (%)\t<\/th><th class=\"column-3\">Cost Efficiency (Rating)<br \/>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Social Media\t<\/td><td class=\"column-2\">120%\t<\/td><td class=\"column-3\">9\/10<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">TV\t<\/td><td class=\"column-2\">80%\t<\/td><td class=\"column-3\">7\/10<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Print<\/td><td class=\"column-2\">60%\t<\/td><td class=\"column-3\">6\/10<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Radio<\/td><td class=\"column-2\">70%\t<\/td><td class=\"column-3\">7\/10<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Outdoor<\/td><td class=\"column-2\">90%\t<\/td><td class=\"column-3\">9\/10<br \/>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-22 from cache -->\n","protected":false},"excerpt":{"rendered":"<p>Mobile advertising\u00a0is generally with the purpose of finding and\u00a0acquiring new customers. Sophisticated customer acquisition programs&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>What are the basics of mobile advertising? - MyHoardings<\/title>\r\n<meta name=\"description\" content=\"mobile advertising is a form of business promotion on Internet-enabled mobile devices such as smartphones, e-books, and tablets.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.myhoardings.com\/ads\/what-are-the-basics-of-mobile-advertising\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"What are the basics of mobile advertising? 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