{"id":1162,"date":"2021-03-01T11:40:49","date_gmt":"2021-03-01T11:40:49","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=1162"},"modified":"2024-08-05T12:22:00","modified_gmt":"2024-08-05T12:22:00","slug":"why-does-mobile-advertising-work-better-than-online-advertising-3","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/why-does-mobile-advertising-work-better-than-online-advertising-3\/","title":{"rendered":"online advertising: Why does mobile advertising work better than online advertising?"},"content":{"rendered":"

online advertising<\/h2>\n

Online advertising encompasses a wide range of strategies and tactics designed to promote products, services, or brands through digital channels<\/p>\n

In my admittedly biased opinion,\u00a0mobile\u00a0advertising\u00a0works\u00a0better\u00a0for the following reasons:<\/p>\n

1)\u00a0Relevance: First and foremost,\u00a0mobile\u00a0advertising<\/a>\u00a0has the ability to be more relevant\u00a0than\u00a0any other\u00a0advertising\u00a0medium. Consider the following scenario:<\/p>\n

You’re walking downtown, looking for a place to grab lunch. You search on your phone for “restaurant”: included in the search results, is an ad for a lunch spot (because your phone knows the time of day; let’s assume it’s noon) that’s 0.4 miles down the street on your right hand side (because your phone knows your location), has a great patio (because your phone knows what the temperature is and based on the fact that it’s a sunny day will dynamically suggest outdoor establishments close by) and within the ad a discount code for one free appetizer if you spend $15.00 or more will be embedded.<\/p>\n

\"\"<\/p>\n

Dynamic\u00a0mobile\u00a0ads aren’t quite this robust yet, but you can imagine the future possibilities.<\/p>\n

2) Targeting in online advertising:<\/h3>\n

As highlighted above, a desktop computer doesn’t go where you go, so location specific targeting is not an option like it is on a smart phone. Ultimately, the more accurately you can target your advertising and the more engaging an experience you can deliver, the more effective the advertising will be.<\/p>\n

3)\u00a0Engagement:<\/h3>\n

With the ability to advertise within\u00a0mobile\u00a0apps, you can target specific applications that cater to a specific demographic and engage them in ways that traditional\u00a0online\u00a0advertising<\/a>\u00a0does\u00a0not allow, e.g., Bing’s partnership with the immensely popular\u00a0mobile\u00a0game Angry Birds<\/p>\n\n\n\n
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\r\n\t\tTypes of Radio Advertising\t<\/h3>\r\n\t
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    Live Reads\t\t\t\t\r\n\t\t<\/h2>\r\n

    \t\t\t\t\t\t\t

      \r\n
    • Description<\/strong>: Ads read live on-air by radio hosts during their shows.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
    • \r\n\t
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      2<\/div>\r\n
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      \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

      Sponsorships\t\t\t\t\r\n\t\t<\/h2>\r\n

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      • Description<\/strong>: Sponsored segments or programs where brands are mentioned as sponsors.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
      • \r\n\t
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        3<\/div>\r\n
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        \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

        Produced Spots\t\t\t\t\r\n\t\t<\/h2>\r\n

        \t\t\t\t\t\t\t

          \r\n
        • Description<\/strong>: Pre-recorded commercials that range from 15 to 60 seconds.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
        • \r\n\t
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          4<\/div>\r\n
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          \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

          Jingles\t\t\t\t\r\n\t\t<\/h2>\r\n

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            \r\n
          • Description<\/strong>: Catchy musical commercials that include a memorable slogan or brand message.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
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            5<\/div>\r\n
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            Adlets\t\t\t\t\r\n\t\t<\/h2>\r\n

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              \r\n
            • Description<\/strong>: Very short ads, typically around 5 to 10 seconds.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
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              Promotions and Contests\t\t\t\t\r\n\t\t<\/h2>\r\n

              \t\t\t\t\t\t\t

                \r\n
              • Description<\/strong>: Advertisements promoting a contest or special promotion sponsored by a brand.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
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                Radio Infomercials\t\t\t\t\r\n\t\t<\/h2>\r\n

                \t\t\t\t\t\t\t

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                • Description<\/strong>: Longer format ads that provide detailed information about a product or service, often lasting several minutes.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
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                  Station Identification (ID)\t\t\t\t\r\n\t\t<\/h2>\r\n

                  \t\t\t\t\t\t\t

                    \r\n
                  • Description<\/strong>: Short mentions of the station's call letters, often sponsored by a brand.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
                  • \r\n\t
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                    9<\/div>\r\n
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                    Sponsored Features\t\t\t\t\r\n\t\t<\/h2>\r\n

                    \t\t\t\t\t\t\t

                      \r\n
                    • Description<\/strong>: Regularly scheduled segments sponsored by brands, such as news, sports updates, or music countdowns.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
                    • \r\n\t
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                      10<\/div>\r\n
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                      \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

                      Programmatic Advertising\t\t\t\t\r\n\t\t<\/h2>\r\n

                      \t\t\t\t\t\t\t

                        \r\n
                      • Description<\/strong>: Automated buying and placement of radio ads using data and algorithms.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\t\t<\/ul>\r\n\t\t
                        <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                        Cinema Advertising Rates<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t
                        City\t<\/th>Cinema Chain\t<\/th>Ad Duration (Seconds)\t<\/th>Cost per Screen per Week (Approx)
                        \n<\/th>\n<\/tr>\n<\/thead>\n
                        Mumbai\t<\/td>PVR<\/td>30<\/td>\u20b950,000
                        \n<\/td>\n<\/tr>\n
                        Delhi<\/td>INOX<\/td>30<\/td>\u20b940,000
                        \n<\/td>\n<\/tr>\n
                        Bangalore<\/td>Cinepolis\t<\/td>30<\/td>\u20b935,000
                        \n<\/td>\n<\/tr>\n
                        Chennai<\/td>Sathyam<\/td>30<\/td>\u20b930,000
                        \n<\/td>\n<\/tr>\n
                        Hyderabad<\/td>Prasads\t<\/td>30<\/td>\u20b925,000
                        \n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

                        online advertising Online advertising encompasses a wide range of strategies and tactics designed to promote…<\/p>\n","protected":false},"author":2,"featured_media":1201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-branding"],"yoast_head":"\r\nonline advertising: Why does mobile advertising work better than online advertising? - MyHoardings<\/title>\r\n<meta name=\"description\" content=\"Online advertising encompasses a wide range of strategies and tactics designed to promote products, services, through digital channels.\" \/>\r\n<meta 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