{"id":1164,"date":"2021-03-01T11:45:29","date_gmt":"2021-03-01T11:45:29","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=1164"},"modified":"2024-09-05T08:00:38","modified_gmt":"2024-09-05T08:00:38","slug":"why-should-you-advertise-your-business-with-dooh","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/why-should-you-advertise-your-business-with-dooh\/","title":{"rendered":"Why should you advertise your business with DOOH?"},"content":{"rendered":"

Guide to advertise your business with Digital OOH display screens\u00a0\u00a0<\/strong><\/h2>\n

To add a bit of clarification to this question and my answer, here is a quick explanation of what\u00a0DOOH\u00a0is and what the capabilities are:\u00a0What Is\u00a0<\/span>DOOH<\/span><\/strong><\/a> Advertising<\/strong> and How Does It Work? and why advertise your business with DOOH<\/span><\/p>\n

To sum it up though, it\u2019s basically traditional OOH (out-of-home) advertising<\/a> (think billboards)\u00a0with\u00a0digital targeting capabilities layered on.<\/p>\n

\"\"<\/p>\n

Here\u2019s my opinion:<\/strong><\/h2>\n

Keep in mind that most of my clients are looking for lead generation or e-comm sales. That\u2019s the perspective I\u2019m approaching this question\u00a0with.<\/strong><\/p>\n

    \n
  1. For any business that has a small budget ($10k – $20k hard cost or less per month) for digital advertising, I\u2019d prioritize things like Google Search and Display, Social Ads, and YouTube Ads first. These platforms are going to be far easier to track and attribute the success of your efforts on, and more likely to drive direct leads and sales if set up and managed properly.<\/li>\n
  2. If you\u2019re doing what I suggested in bullet #1 and you have additional money to invest in digital advertising, I\u2019d next explore whether you can invest those additional dollars into the channels I mentioned in bullet #1. Have you maxed out impression share on Google Ads? Are your social ads<\/a> reaching your full audience each day?<\/li>\n
  3. Only once you\u2019ve achieved all that you can by investing dollars into those digital platforms, would I begin exploring additional channels like OOH and\/or DOOH<\/a>. I love the idea of leveraging geo-fencing and other digital capabilities in advertisements out in the world. It\u2019s not going to drive direct leads or sales at anywhere near the rate of the other channels I mentioned, but it\u2019s great for building awareness.<\/li>\n<\/ol>\n

    Traditional out-of-home (OOH) advertising shows the same message to the same people. I see the same billboard for a local real estate agent as everyone else does, even if I\u2019m not going to sell a home for another 5 or 6 years and will have long forgotten that agent\u2019s name by the time I do. (That\u2019s an example of an actual billboard I\u2019ve driven by on the Interstate as part of my morning commute for 2 years. I went\u00a0with\u00a0a different agent when I did sell my home to move closer to work, and I couldn\u2019t tell\u00a0you\u00a0what the name of the agent on that billboard is, even though it\u2019s still up and I drove by it everyday for 2 years.)<\/p>\n

    However, imagine if the billboards shown at rush hour changed to a product or service more appropriate for morning and afternoon commuters vs. traffic throughout the rest of the day. It\u2019s never going to work quite the same as a one-to-one personalized ad on other digital platforms do, however. It can be narrowed down based on how many people within a specific audience are in one area, but every person who sees the ad is still not necessarily going to be in an audience that it is relevant to.<\/p>\n

    There are some problems as well. Like the article I linked above explained, this would be difficult to track, difficult to attribute web traffic and leads to (tracking numbers could still make phone call attribution easy), difficult to measure and prove viewability, difficult to integrate into current digital ad buying methodology, and it can\u2019t be priced by CPM because multiple people can view the same ad at the same time. It\u2019s also a premium placement, and thus likely to be more expensive and have a higher minimum monthly budget.<\/p>\n

    I\u2019d say that if OOH advertising<\/strong><\/a> currently makes sense for\u00a0your\u00a0brand,\u00a0your\u00a0budget, and\u00a0your\u00a0priorities, then\u00a0DOOH\u00a0is worth exploring, but be aware of the limitations and don\u2019t let someone sell it to\u00a0you\u00a0if it\u2019s not a match for\u00a0your\u00a0goals and where\u00a0you\u00a0need to be prioritizing\u00a0your\u00a0budget. Don\u2019t let someone sell it to\u00a0you\u00a0as a magic bullet that they claim does more than what it is actually capable of either.<\/p>\n\n\n\n
    \t\t\t\t\r\n\t\t\t\r\n \r\n
    \r\n
    \r\n\t\t
    \r\n\t\t\t\t

    \r\n\t\tTypes of Transit OOH Media\t<\/h3>\r\n\t
    <\/div>\r\n\t
    <\/div>\r\n\t\t
      \r\n\t\t\t\t\t
    • \r\n\r\n\t\t\t
      \r\n\t\t\t\t
      \r\n\t\t\t\t\t

      01<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
      \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
      \r\n\t\t\t\t\t\t\t\t\t\t\t\t

      \r\n\t\t\t\t\t\t\t\tBus Exterior Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
        \r\n
      • Description<\/strong>: Ads placed on the exterior surfaces of buses, including sides, rear panels, and rooftops.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
      • \r\n\r\n\t\t\t
        \r\n\t\t\t\t
        \r\n\t\t\t\t\t

        02<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
        \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
        \r\n\t\t\t\t\t\t\t\t\t\t\t\t

        \r\n\t\t\t\t\t\t\t\tBus Interior Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
          \r\n
        • Description<\/strong>: Ads displayed inside buses, including overhead panels, seat backs, and floor decals.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
        • \r\n\r\n\t\t\t
          \r\n\t\t\t\t
          \r\n\t\t\t\t\t

          03<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
          \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
          \r\n\t\t\t\t\t\t\t\t\t\t\t\t

          \r\n\t\t\t\t\t\t\t\tSubway\/Train Station Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
            \r\n
          • Description<\/strong>: Ads positioned within subway stations or on platforms where commuters wait for trains.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
          • \r\n\r\n\t\t\t
            \r\n\t\t\t\t
            \r\n\t\t\t\t\t

            04<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
            \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
            \r\n\t\t\t\t\t\t\t\t\t\t\t\t

            \r\n\t\t\t\t\t\t\t\tSubway\/Train Car Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
              \r\n
            • Description<\/strong>: Ads displayed inside subway cars or trains, including digital screens, posters, and wraps<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
            • \r\n\r\n\t\t\t
              \r\n\t\t\t\t
              \r\n\t\t\t\t\t

              05<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
              \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
              \r\n\t\t\t\t\t\t\t\t\t\t\t\t

              \r\n\t\t\t\t\t\t\t\tTaxi\/Uber\/Lyft Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
                \r\n
              • Description<\/strong>: Ads placed on exterior surfaces (taxi tops, wraps) and interior displays of taxis, Uber, or Lyft vehicles.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
              • \r\n\r\n\t\t\t
                \r\n\t\t\t\t
                \r\n\t\t\t\t\t

                06<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
                \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
                \r\n\t\t\t\t\t\t\t\t\t\t\t\t

                \r\n\t\t\t\t\t\t\t\tAirport Shuttle and Terminal Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
                  \r\n
                • Description<\/strong>: Ads displayed on shuttles transporting passengers between airport terminals, parking lots, and rental car facilities.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
                • \r\n\r\n\t\t\t
                  \r\n\t\t\t\t
                  \r\n\t\t\t\t\t

                  07<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
                  \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
                  \r\n\t\t\t\t\t\t\t\t\t\t\t\t

                  \r\n\t\t\t\t\t\t\t\tFerry\/Boat Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
                    \r\n
                  • Description<\/strong>: Ads placed on ferries or boats that transport passengers across water bodies.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t
                    <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n
                    <\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\t\n\n\t\n\t
                    Campaign Name<\/th>Media Name<\/th>Offer Rate<\/th>\n<\/tr>\n<\/thead>\n
                    AC Bus - Chennai Passenger Seat Back<\/td>AC Bus - Chennai<\/td>14000<\/td>\n<\/tr>\n
                    Cab Branding - Delhi 4 Doors - External Branding<\/td>Cab Branding - Delhi<\/td>4400<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

                    Guide to advertise your business with Digital OOH display screens\u00a0\u00a0 To add a bit of…<\/p>\n","protected":false},"author":2,"featured_media":1133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[50,51,49],"class_list":["post-1164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dooh-media","tag-digital-display-dooh-boards","tag-dooh-advertising-rates-in-india","tag-dooh-screen-ads"],"yoast_head":"\r\nWhy should you advertise your business with DOOH? - MyHoardings<\/title>\r\n<meta name=\"description\" content=\"Why should you advertise your business with DOOH in Indian metro cities and other places like Mumbai, Bengaluru, Delhi and 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