{"id":1167,"date":"2021-03-01T11:44:50","date_gmt":"2021-03-01T11:44:50","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=1167"},"modified":"2024-08-05T11:58:59","modified_gmt":"2024-08-05T11:58:59","slug":"what-are-the-advantages-of-transit-advertising","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/what-are-the-advantages-of-transit-advertising\/","title":{"rendered":"What are the advantages of transit advertising?"},"content":{"rendered":"

Here are some of the advantages of transit advertising like bus, cab or train advertising.<\/p>\n

1.They Can\u2019t Be Ignored!<\/strong><\/p>\n

transit advertising : Sitting in a bus, cab, or train, passengers are forced to look at the surrounding ads, and they can\u2019t skip like they do with TV channels or radio stations. Bus passengers, for example, have nothing to do but to read the bus\u00a0advertising\u00a0<\/a>hanging in front of their eyes .<\/p>\n

\"\"<\/p>\n

2. Long Exposure<\/strong><\/p>\n

That\u2019s perhaps the biggest advantage of\u00a0transit<\/span>\u00a0<\/span>advertising<\/span><\/a>. A public transport ride lasts for about 30mins on average. The ads get long exposure enough to get registered in the brains of the passengers giving a much higher recall value. Your job is done!<\/p>\n

3. Frequency Minus Cost<\/strong><\/p>\n

Most\u00a0of\u00a0the\u00a0daily commuters have fixed routes and buses and get to see your ad repeatedly. Possibly they get to see your ad at least 20 times in a month. Your ads occupy a permanent impression in mind without you paying anything for\u00a0the\u00a0frequency\u00a0of\u00a0repeat.<\/p>\n

4. Impulse Buying, Just-in-time Ads<\/strong><\/p>\n

People often shop while on their way. The high recall value of your ad could make them buy your product. Also, you can capture the shoppers using the bus route that passes across a particular shopping area where you get the advantage of just-in-time, making them remember your bus advertising and purchase your product while they shop.<\/p>\n\n\n\n
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\r\n\t\tTypes of Transit OOH Media\t<\/h3>\r\n\t
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  • \r\n\r\n\t\t\t
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    01<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
    \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
    \r\n\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\tBus Exterior Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
      \r\n
    • Description<\/strong>: Ads placed on the exterior surfaces of buses, including sides, rear panels, and rooftops.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
    • \r\n\r\n\t\t\t
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      02<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
      \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
      \r\n\t\t\t\t\t\t\t\t\t\t\t\t

      \r\n\t\t\t\t\t\t\t\tBus Interior Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
        \r\n
      • Description<\/strong>: Ads displayed inside buses, including overhead panels, seat backs, and floor decals.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
      • \r\n\r\n\t\t\t
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        03<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
        \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
        \r\n\t\t\t\t\t\t\t\t\t\t\t\t

        \r\n\t\t\t\t\t\t\t\tSubway\/Train Station Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
          \r\n
        • Description<\/strong>: Ads positioned within subway stations or on platforms where commuters wait for trains.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
        • \r\n\r\n\t\t\t
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          04<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
          \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
          \r\n\t\t\t\t\t\t\t\t\t\t\t\t

          \r\n\t\t\t\t\t\t\t\tSubway\/Train Car Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
            \r\n
          • Description<\/strong>: Ads displayed inside subway cars or trains, including digital screens, posters, and wraps<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
          • \r\n\r\n\t\t\t
            \r\n\t\t\t\t
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            05<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
            \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
            \r\n\t\t\t\t\t\t\t\t\t\t\t\t

            \r\n\t\t\t\t\t\t\t\tTaxi\/Uber\/Lyft Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
              \r\n
            • Description<\/strong>: Ads placed on exterior surfaces (taxi tops, wraps) and interior displays of taxis, Uber, or Lyft vehicles.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
            • \r\n\r\n\t\t\t
              \r\n\t\t\t\t
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              06<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
              \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
              \r\n\t\t\t\t\t\t\t\t\t\t\t\t

              \r\n\t\t\t\t\t\t\t\tAirport Shuttle and Terminal Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
                \r\n
              • Description<\/strong>: Ads displayed on shuttles transporting passengers between airport terminals, parking lots, and rental car facilities.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
              • \r\n\r\n\t\t\t
                \r\n\t\t\t\t
                \r\n\t\t\t\t\t

                07<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
                \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
                \r\n\t\t\t\t\t\t\t\t\t\t\t\t

                \r\n\t\t\t\t\t\t\t\tFerry\/Boat Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
                  \r\n
                • Description<\/strong>: Ads placed on ferries or boats that transport passengers across water bodies.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t
                  <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n
                  <\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                  Cinema Advertising Rates<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t
                  City\t<\/th>Cinema Chain\t<\/th>Ad Duration (Seconds)\t<\/th>Cost per Screen per Week (Approx)
                  \n<\/th>\n<\/tr>\n<\/thead>\n
                  Mumbai\t<\/td>PVR<\/td>30<\/td>\u20b950,000
                  \n<\/td>\n<\/tr>\n
                  Delhi<\/td>INOX<\/td>30<\/td>\u20b940,000
                  \n<\/td>\n<\/tr>\n
                  Bangalore<\/td>Cinepolis\t<\/td>30<\/td>\u20b935,000
                  \n<\/td>\n<\/tr>\n
                  Chennai<\/td>Sathyam<\/td>30<\/td>\u20b930,000
                  \n<\/td>\n<\/tr>\n
                  Hyderabad<\/td>Prasads\t<\/td>30<\/td>\u20b925,000
                  \n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

                  Here are some of the advantages of transit advertising like bus, cab or train advertising….<\/p>\n","protected":false},"author":2,"featured_media":1211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transit-media"],"yoast_head":"\r\nWhat are the advantages of transit advertising? - MyHoardings<\/title>\r\n<meta name=\"description\" content=\"transit advertising: Sitting in a bus, cab, or train, passengers are forced to look at the surrounding ads, and they can\u2019t skip.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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