{"id":1270,"date":"2021-03-09T12:04:07","date_gmt":"2021-03-09T12:04:07","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=1270"},"modified":"2024-08-05T11:44:58","modified_gmt":"2024-08-05T11:44:58","slug":"whats-the-difference-between-influencer-advertising-and-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/","title":{"rendered":"What’s the difference between influencer advertising and influencer marketing?"},"content":{"rendered":"

Influencer marketing<\/a> and influencer advertising are often used interchangeably as terms when discussing influencer outreach, but we shouldn\u2019t lump them together as they are inherently different tactics.<\/p>\n

Just as media relations does not describe the whole of the public relations discipline, and paid-for media is not the same as earned media, there are also differences between influencer marketing and influencer advertising.<\/p>\n

\"\"<\/p>\n

Influencer advertising is short-lived, transactional, and involves no relationship building.<\/p>\n

Influencer marketing meanwhile, requires a long-term commitment from both the brand and the influencer. It is relationship-focused, working towards a longer-term ROI. In PR terms, it falls into the earned media category, because it doesn\u2019t facilitate a financial transaction between a brand and an influencer.<\/p>\n

MyHoardings is the best online platform for Out of Home Advertising booking power with some of the biggest out-of-home media<\/a> advertising owners in every corner of the city.<\/p>\n

\n
\n
\n
\n

Influencer advertising and influencer marketing<\/h3>\n

Influencer advertising and influencer marketing are both powerful tools in modern digital strategies but serve different purposes and employ distinct approaches. Influencer advertising focuses on immediate, short-term goals through paid endorsements and direct promotion, often with brand-controlled messaging. In contrast, influencer marketing emphasizes long-term relationships, authentic content creation, and sustained brand engagement, allowing influencers more creative freedom to resonate with their audience. Understanding the differences between these two approaches is crucial for brands to effectively leverage influencers and achieve their marketing objectives, whether it’s for quick sales boosts or building lasting brand loyalty and trust.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\t\t\t\t\r\n\t\t\t\r\n\r\n \r\n
\r\n
\r\n\t\t
\r\n\t\t\t\t\r\n\t\t

\r\n\t\tSteps of Instagram advertising\t\t<\/h3>\r\n\t\r\n\t
<\/div>\r\n\t\t\r\n\t\t
    \r\n\t\t\t\t\t
  • \r\n\t\r\n\t\t\t\t\t
    \r\n\r\n\t\t\t\t\t\t
    \r\n
    <\/i><\/div><\/div>
    \r\n

    01<\/h2>\r\n <\/div>\r\n
    \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t\tSet Up Your Instagram Business Account\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
  • \r\n\t\r\n\t\t\t\t\t
    \r\n\r\n\t\t\t\t\t\t
    \r\n
    <\/i><\/div><\/div>
    \r\n

    02<\/h2>\r\n <\/div>\r\n
    \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t\tConnect Your Instagram Account to Facebook\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
  • \r\n\t\r\n\t\t\t\t\t
    \r\n\r\n\t\t\t\t\t\t
    \r\n
    <\/i><\/div><\/div>
    \r\n

    03<\/h2>\r\n <\/div>\r\n
    \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t\tDefine Your Advertising Objective\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
  • \r\n\t\r\n\t\t\t\t\t
    \r\n\r\n\t\t\t\t\t\t
    \r\n
    <\/i><\/div><\/div>
    \r\n

    04<\/h2>\r\n <\/div>\r\n
    \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t\tTarget Your Audience\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
  • \r\n\t\r\n\t\t\t\t\t
    \r\n\r\n\t\t\t\t\t\t
    \r\n
    <\/i><\/div><\/div>
    \r\n

    05<\/h2>\r\n <\/div>\r\n
    \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t\tChoose Ad Format (photo,video,story,reel)\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
  • \r\n\t\r\n\t\t\t\t\t
    \r\n\r\n\t\t\t\t\t\t
    \r\n
    <\/i><\/div><\/div>
    \r\n

    06<\/h2>\r\n <\/div>\r\n
    \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t\tCreate Compelling Ad Content\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
  • \r\n\t\r\n\t\t\t\t\t
    \r\n\r\n\t\t\t\t\t\t
    \r\n
    <\/i><\/div><\/div>
    \r\n

    07<\/h2>\r\n <\/div>\r\n
    \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t\tSet Your Budget and Schedule\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
  • \r\n\t\r\n\t\t\t\t\t
    \r\n\r\n\t\t\t\t\t\t
    \r\n
    <\/i><\/div><\/div>
    \r\n

    08<\/h2>\r\n <\/div>\r\n
    \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t\tMonitor and Optimize Your Campaign\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
  • \r\n\t\r\n\t\t\t\t\t
    \r\n\r\n\t\t\t\t\t\t
    \r\n
    <\/i><\/div><\/div>
    \r\n

    09<\/h2>\r\n <\/div>\r\n
    \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t\tEngage with Your Audience\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
  • \r\n\t\r\n\t\t\t\t\t
    \r\n\r\n\t\t\t\t\t\t
    \r\n
    <\/i><\/div><\/div>
    \r\n

    10<\/h2>\r\n <\/div>\r\n
    \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t\tEvaluate Results and Refine Strategy\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t
    <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n
    <\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Influencer Marketing<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
    Category\t<\/th>Influencer Name<\/th>Description<\/th>Followers\/Audience Size
    \n<\/th>\n<\/tr>\n<\/thead>\n
    Tech\t<\/td>Ruhez Amrelia (Techno Ruhez)\t<\/td>Tech reviews and gadgets\t<\/td>4.5 million subscribers on YouTube
    \n<\/td>\n<\/tr>\n
    <\/td>Technical Guruji\t<\/td>Tech tutorials and reviews\t<\/td>23 million subscribers on YouTube
    \n<\/td>\n<\/tr>\n
    Beauty\t<\/td>Mrunal Panchal (Mrunu)\t<\/td>Makeup tutorials and beauty tips\t<\/td>1.2 million followers on Instagram
    \n<\/td>\n<\/tr>\n
    <\/td>Kritika Khurana\t<\/td>Fashion and lifestyle\t<\/td>1.4 million followers on Instagram
    \n<\/td>\n<\/tr>\n
    Automobile\t<\/td>Prabhjot Jatt\t<\/td>Automotive reviews and tips\t<\/td>1.1 million subscribers on YouTube
    \n<\/td>\n<\/tr>\n
    <\/td>Pranav Panpalia (Pranavpun)\t<\/td>Automobile enthusiast\t<\/td>600k followers on Instagram
    \n<\/td>\n<\/tr>\n
    Entertainment\t<\/td>Ashish Chanchlani\t<\/td>Comedy sketches and entertainment\t<\/td>27 million subscribers on YouTube
    \n<\/td>\n<\/tr>\n
    <\/td>Gaurav Taneja (Flying Beast)\t<\/td>Vlogs and fitness\t<\/td>4.7 million subscribers on YouTube
    \n<\/td>\n<\/tr>\n
    Finance\t<\/td>Ankur Warikoo\t<\/td>Entrepreneurship and motivation\t<\/td>1 million followers on LinkedIn
    \n<\/td>\n<\/tr>\n
    <\/td>Pranjal Kamra\t<\/td>Personal finance and investing\t<\/td>2 million subscribers on YouTube
    \n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

    Influencer marketing and influencer advertising are often used interchangeably as terms when discussing influencer outreach,…<\/p>\n","protected":false},"author":2,"featured_media":1289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"yoast_head":"\r\nWhat's the difference between influencer advertising and influencer marketing? - MyHoardings<\/title>\r\n<meta name=\"description\" content=\"Influencer marketing and influencer advertising are often used interchangeably as terms when discussing influencer outreach.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"What's the difference between influencer advertising and influencer marketing? - MyHoardings\" \/>\r\n<meta property=\"og:description\" content=\"Influencer marketing and influencer advertising are often used interchangeably as terms when discussing influencer outreach.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/\" \/>\r\n<meta property=\"og:site_name\" content=\"MyHoardings\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-03-09T12:04:07+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-08-05T11:44:58+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\r\n\t<meta property=\"og:image:height\" content=\"600\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Pravin Kumar\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pravin Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\\\/\"},\"author\":{\"name\":\"Pravin Kumar\",\"@id\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/#\\\/schema\\\/person\\\/b7337e89396c34ba3a08c4a86e37e846\"},\"headline\":\"What’s the difference between influencer advertising and influencer marketing?\",\"datePublished\":\"2021-03-09T12:04:07+00:00\",\"dateModified\":\"2024-08-05T11:44:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\\\/\"},\"wordCount\":264,\"image\":{\"@id\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/169influencermarketing-1170x600-1.jpg\",\"articleSection\":[\"Influencer Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\\\/\",\"url\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\\\/\",\"name\":\"What's the difference between influencer advertising and influencer marketing? - MyHoardings\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/169influencermarketing-1170x600-1.jpg\",\"datePublished\":\"2021-03-09T12:04:07+00:00\",\"dateModified\":\"2024-08-05T11:44:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/#\\\/schema\\\/person\\\/b7337e89396c34ba3a08c4a86e37e846\"},\"description\":\"Influencer marketing and influencer advertising are often used interchangeably as terms when discussing influencer outreach.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/169influencermarketing-1170x600-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/169influencermarketing-1170x600-1.jpg\",\"width\":1170,\"height\":600,\"caption\":\"influencer marketing strategy, social media influencers, brand influencer campaigns, digital creator promotions, influencer advertising trends\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What’s the difference between influencer advertising and influencer marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/#website\",\"url\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/\",\"name\":\"MyHoardings\",\"description\":\"Your Ad Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/#\\\/schema\\\/person\\\/b7337e89396c34ba3a08c4a86e37e846\",\"name\":\"Pravin Kumar\",\"sameAs\":[\"https:\\\/\\\/www.myhoardings.com\\\/\"],\"url\":\"https:\\\/\\\/www.myhoardings.com\\\/ads\\\/author\\\/pravink\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What's the difference between influencer advertising and influencer marketing? - MyHoardings","description":"Influencer marketing and influencer advertising are often used interchangeably as terms when discussing influencer outreach.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/","og_locale":"en_US","og_type":"article","og_title":"What's the difference between influencer advertising and influencer marketing? - MyHoardings","og_description":"Influencer marketing and influencer advertising are often used interchangeably as terms when discussing influencer outreach.","og_url":"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/","og_site_name":"MyHoardings","article_published_time":"2021-03-09T12:04:07+00:00","article_modified_time":"2024-08-05T11:44:58+00:00","og_image":[{"width":1170,"height":600,"url":"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1.jpg","type":"image\/jpeg"}],"author":"Pravin Kumar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pravin Kumar","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/#article","isPartOf":{"@id":"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/"},"author":{"name":"Pravin Kumar","@id":"https:\/\/www.myhoardings.com\/ads\/#\/schema\/person\/b7337e89396c34ba3a08c4a86e37e846"},"headline":"What’s the difference between influencer advertising and influencer marketing?","datePublished":"2021-03-09T12:04:07+00:00","dateModified":"2024-08-05T11:44:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/"},"wordCount":264,"image":{"@id":"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1.jpg","articleSection":["Influencer Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/","url":"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/","name":"What's the difference between influencer advertising and influencer marketing? - MyHoardings","isPartOf":{"@id":"https:\/\/www.myhoardings.com\/ads\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1.jpg","datePublished":"2021-03-09T12:04:07+00:00","dateModified":"2024-08-05T11:44:58+00:00","author":{"@id":"https:\/\/www.myhoardings.com\/ads\/#\/schema\/person\/b7337e89396c34ba3a08c4a86e37e846"},"description":"Influencer marketing and influencer advertising are often used interchangeably as terms when discussing influencer outreach.","breadcrumb":{"@id":"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/#primaryimage","url":"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1.jpg","contentUrl":"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1.jpg","width":1170,"height":600,"caption":"influencer marketing strategy, social media influencers, brand influencer campaigns, digital creator promotions, influencer advertising trends"},{"@type":"BreadcrumbList","@id":"https:\/\/www.myhoardings.com\/ads\/whats-the-difference-between-influencer-advertising-and-influencer-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.myhoardings.com\/ads\/"},{"@type":"ListItem","position":2,"name":"What’s the difference between influencer advertising and influencer marketing?"}]},{"@type":"WebSite","@id":"https:\/\/www.myhoardings.com\/ads\/#website","url":"https:\/\/www.myhoardings.com\/ads\/","name":"MyHoardings","description":"Your Ad Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.myhoardings.com\/ads\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.myhoardings.com\/ads\/#\/schema\/person\/b7337e89396c34ba3a08c4a86e37e846","name":"Pravin Kumar","sameAs":["https:\/\/www.myhoardings.com\/"],"url":"https:\/\/www.myhoardings.com\/ads\/author\/pravink\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1.jpg",1170,600,false],"thumbnail":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1-300x154.jpg",300,154,true],"medium_large":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1-768x394.jpg",640,328,true],"large":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1-1024x525.jpg",640,328,true],"1536x1536":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1.jpg",1170,600,false],"2048x2048":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1.jpg",1170,600,false],"newsphere-slider-full":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1.jpg",1170,600,false],"newsphere-featured":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1-1024x525.jpg",1024,525,true],"newsphere-medium":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/169influencermarketing-1170x600-1-720x380.jpg",720,380,true]},"uagb_author_info":{"display_name":"Pravin Kumar","author_link":"https:\/\/www.myhoardings.com\/ads\/author\/pravink\/"},"uagb_comment_info":0,"uagb_excerpt":"Influencer marketing and influencer advertising are often used interchangeably as terms when discussing influencer outreach,...","_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/posts\/1270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/comments?post=1270"}],"version-history":[{"count":6,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/posts\/1270\/revisions"}],"predecessor-version":[{"id":2897,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/posts\/1270\/revisions\/2897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/media\/1289"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/media?parent=1270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/categories?post=1270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/tags?post=1270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}