{"id":1327,"date":"2021-03-18T08:59:41","date_gmt":"2021-03-18T08:59:41","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=1327"},"modified":"2024-08-08T09:02:37","modified_gmt":"2024-08-08T09:02:37","slug":"what-are-the-pricing-models-for-digital-outdoor-advertising-dooh-2","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/what-are-the-pricing-models-for-digital-outdoor-advertising-dooh-2\/","title":{"rendered":"digital outdoor advertising: What are the pricing models for (DOOH)?"},"content":{"rendered":"<p class=\"q-text qu-display--block\">For the most part, your <a href=\"https:\/\/www.myhoardings.com\/blog\/category\/dooh\/\">DOOH<\/a> (digital outdoor advertising) inventory is priced on a fixed standard you can calculate based on the equipment, content etc. However, the pricing starts to vary when it comes to location. That is the main difference between the CPM impression model used in <a href=\"https:\/\/www.myhoardings.com\/Digital\">digital online advertising<\/a> and the digital outdoor advertising pricing model.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1330 size-full\" src=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/Call-MyHoardings-for-free-Quote.jpg\" alt=\"digital outdoor advertising\" width=\"1184\" height=\"126\" srcset=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/Call-MyHoardings-for-free-Quote.jpg 1184w, https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/Call-MyHoardings-for-free-Quote-300x32.jpg 300w, https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/Call-MyHoardings-for-free-Quote-1024x109.jpg 1024w, https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/Call-MyHoardings-for-free-Quote-768x82.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\" \/><\/p>\n<p class=\"q-text qu-display--block\">The latter greatly escalates if the location where it&#8217;s displayed has a higher or lower amount of exposure. It is much like renting an apartment in the center of the city vs. one that&#8217;s on its outskirts. Meanwhile, when it comes to online advertising, the pricing is more fixed as the unpredictability of location doesn&#8217;t come into play as much.<\/p>\n<p>Digital Out-Of-Home (DOOH) advertising offers a variety of pricing models that cater to different campaign objectives and budgets, providing flexibility and efficiency in reaching audiences. One common model is <strong>Cost Per Thousand Impressions (CPM)<\/strong>, where advertisers pay based on the number of impressions their ad receives per thousand views. This model is beneficial for campaigns aiming to achieve broad visibility and can vary significantly depending on the screen\u2019s location and popularity. <strong>Cost Per View (CPV)<\/strong> is another approach where costs are based on the actual number of times an ad is viewed, allowing for precise measurement of engagement and effectiveness. For those focused on the duration of their ad, <strong>Cost Per Second (CPS)<\/strong> offers a model where pricing is based on how long the ad is displayed, providing control over the length of exposure.<\/p>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-1764\" class=\"iedit author-other level-0 post-1764 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n\r\n \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n\t<div id=\"qcopd-list-1\" >\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t<h3>Bus media Ad space available for brand promotion<\/h3>\r\n\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul>\r\n\t\t\t\t\t<li id=\"qcld_sl_1764_1\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\t\tBus External Wrap\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: right;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"1764\" data-item-title=\"Bus External Wrap\" data-item-desc=\"&lt;div class=&quot;ilist_info4_top-14&quot;&gt;\r\n&lt;div class=&quot;upvote-section&quot;&gt;Bus External Wrap consist of sticker on full bus body.&lt;\/div&gt;\r\n&lt;\/div&gt;\" data-item-id=\"1\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n<div class=\"upvote-section\">Bus External Wrap consist of sticker on full bus body.<\/div>\r\n<\/div>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-4-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step\">\r\n\t\t\t\t\t\t\t<h4><span>01<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2022\/06\/Advertising-AC-Bus-Pune-1.jpg\" data-lightbox=\"example-1\"><img decoding=\"async\" style=\"max-width: 100%;margin-left: 13px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2022\/06\/Advertising-AC-Bus-Pune-1.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-4-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<li id=\"qcld_sl_1764_2\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step ilist_info4_left-side-heading\">\r\n\t\t\t\t\t\t\t<h4><span>02<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image ilist_info4_left-side\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2022\/06\/Bus-branding-in-AC-buses.jpg\" data-lightbox=\"example-2\"><img decoding=\"async\" style=\"max-width: 100%;margin: 0 0 0 -20px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2022\/06\/Bus-branding-in-AC-buses.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14 ilist_info4_right-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\tInternal Bus Branding\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"1764\" data-item-title=\"Internal Bus Branding\" data-item-desc=\"&lt;p&gt;Internal Bus Branding&lt;\/p&gt;\" data-item-id=\"\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14 ilist_info4_right-description\">\r\n\t\t\t\t\t\t\t\t<p>Internal Bus Branding<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<li id=\"qcld_sl_1764_3\" class=\"ilist_info4_list-style-14 ilist_info4_listy-style-14-01\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-6-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_left-part-14\">\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_top-14\">\r\n\t\t\t\t\t\t\t\t<h2>\r\n\t\t\t\t\t\t\t\t\tBack Panel Ads\t\t\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"font-size: 14px;margin-right: 21px;float: right;\">\r\n\t\t\t\t\t\t\t\t\t\t<span data-post-id=\"1764\" data-item-title=\"Back Panel Ads\" data-item-desc=\"&lt;p&gt;Back Panel Ads&lt;\/p&gt;\" data-item-id=\"\" class=\"upvote-btn-ilist upvote-on\" style=\"overflow: hidden;width: 21px;display: block;float: left;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\" style=\"line-height: 26px;\">\r\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"ilist_info4_bottom-14\">\r\n\t\t\t\t\t\t\t\t<div class=\"ilist_info4_decription-14\">\r\n\t\t\t\t\t\t\t\t<p>Back Panel Ads<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-6-->\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"ilist_info4_col-6\"><!--col-4-->\r\n\t\t\t\t   <div class=\"ilist_info4_list-inner-part-14\">\r\n\t\t\t\t\t\t<div class=\"ilist_info4_middle-part-step\">\r\n\t\t\t\t\t\t\t<h4><span>03<\/span><\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"ilist_info4_icon-image\">\r\n\t\t\t\t\t\t\t<a class=\"example-image-link\" href=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2022\/06\/Bus-branding-in-delhi.jpg\" data-lightbox=\"example-3\"><img decoding=\"async\" style=\"max-width: 100%;margin-left: 13px;\" class=\"ilist_info4_example-image\" src=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2022\/06\/Bus-branding-in-delhi.jpg\" alt=\"image-1\" \/><\/a>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t   <\/div>\r\n\t\t\t\t<\/div><!--col-4-->\t\t\t\r\n\t\t\t\t\t<\/li>\r\n\t\t<div class=\"clear\"><\/div>\r\n\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div class=\"clear\"><\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"tablepress-32-name\" class=\"tablepress-table-name tablepress-table-name-id-32\">Direct Mail Marketing Rates<\/h2>\n\n<table id=\"tablepress-32\" class=\"tablepress tablepress-id-32\" aria-labelledby=\"tablepress-32-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Service Provider\t<\/th><th class=\"column-2\">Mail Type\t<\/th><th class=\"column-3\">Average Cost per Mail (\u20b9)\t<\/th><th class=\"column-4\">Target Audience Reach\t<\/th><th class=\"column-5\">Effectiveness<br \/>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">India Post\t<\/td><td class=\"column-2\">Postcards, Letters\t<\/td><td class=\"column-3\">\u20b95 - \u20b915\t<\/td><td class=\"column-4\">High<\/td><td class=\"column-5\">High (personalized)<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Blue Dart\t<\/td><td class=\"column-2\">Flyers, Brochures\t<\/td><td class=\"column-3\">\u20b910 - \u20b920\t<\/td><td class=\"column-4\">Medium\t<\/td><td class=\"column-5\">Medium<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">DHL Express\t<\/td><td class=\"column-2\">Letters, Catalogs\t<\/td><td class=\"column-3\">\u20b915 - \u20b925\t<\/td><td class=\"column-4\">Medium\t<\/td><td class=\"column-5\">High (premium service)<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">DTDC\t<\/td><td class=\"column-2\">Postcards, Flyers\t<\/td><td class=\"column-3\">\u20b98 - \u20b918\t<\/td><td class=\"column-4\">Medium\t<\/td><td class=\"column-5\">Medium<br \/>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-32 from cache -->\n","protected":false},"excerpt":{"rendered":"<p>For the most part, your DOOH (digital outdoor advertising) inventory is priced on a fixed&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dooh-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>digital outdoor advertising: What are the pricing models for (DOOH)? - MyHoardings<\/title>\r\n<meta name=\"description\" content=\"your DOOH (digital outdoor advertising) inventory is priced on a fixed standard you can calculate based on the equipment, content etc.\" \/>\r\n<meta name=\"robots\" content=\"index, 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