{"id":1389,"date":"2021-03-31T08:00:20","date_gmt":"2021-03-31T08:00:20","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=1389"},"modified":"2024-08-08T08:51:38","modified_gmt":"2024-08-08T08:51:38","slug":"is-online-advertising-more-effective-than-radio-advertising","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/","title":{"rendered":"Is online advertising more effective than radio advertising?"},"content":{"rendered":"

Comparing online advertising to radio advertising in terms of effectiveness depends on various factors, including your target audience, campaign goals, and industry.<\/p>\n

You would think because I operate with digital media<\/a> I would automatically dismiss all other kinds of promotions, but I have to say (and I\u2019m sorry) that it depends.<\/p>\n

Sometimes if you are working in a very local community, and this has an active radio station that everyone in your market tunes into each day, then radio advertising<\/a> makes great sense.<\/p>\n

\"Myhoardings<\/p>\n

If you have an active community newspaper, likewise, if it is consumed locally and you operate locally, it makes perfect sense to run ads in the paper.<\/p>\n

You see, marketing and advertising is not like an absolute process, you are very wise to study your situation, include all of the variables, and evaluate what media are going to reach the people you want to reach, and use them all.<\/p>\n

Marketing is all about communication, and online advertising also depends on many variables:<\/p>\n

    \n
  1. How well you understand your audience<\/li>\n
  2. What choices you make<\/li>\n
  3. The standard of copy writing<\/li>\n
  4. Facebook\/Instagram\/YouTube\/Websites<\/li>\n
  5. Your skills with digital media<\/li>\n<\/ol>\n

    We can\u2019t make a blanket call, and say one type of advertising trumps all others, it is definitely a question of specific conditions in your market. Even bill-boards can be effective in some situations, this is why we need to be agile, flexible and not \u2018romantic\u2019 about which type of advertising we employ.<\/p>\n

    This is certainly a more likely avenue to good results.<\/p>\n

    Podcast Advertising Rates<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t
    Platform\t<\/th>Ad Type\t<\/th>Average Cost per Episode (\u20b9)\t<\/th>Audience Reach\t<\/th>Engagement Rate
    \n<\/th>\n<\/tr>\n<\/thead>\n
    IVM Podcasts\t<\/td>Pre-Roll, Mid-Roll\t<\/td>\u20b950,000 - \u20b91,00,000\t<\/td>Medium<\/td>High
    \n<\/td>\n<\/tr>\n
    Audioboom<\/td>Pre-Roll, Mid-Roll\t<\/td>\u20b930,000 - \u20b970,000\t<\/td>Medium<\/td>High
    \n<\/td>\n<\/tr>\n
    Hubhopper<\/td>Pre-Roll, Mid-Roll\t<\/td>\u20b920,000 - \u20b950,000\t<\/td>Medium<\/td>High
    \n<\/td>\n<\/tr>\n
    Aawaz<\/td>Pre-Roll, Mid-Roll\t<\/td>\u20b915,000 - \u20b940,000\t<\/td>Medium<\/td>Moderate
    \n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
    \t\t\t\t\r\n\t\t\t\r\n \r\n
    \r\n\t
    \r\n\t\t
    \r\n\t\t\t\t

    \r\n\t\tTypes of Radio Advertising\t<\/h3>\r\n\t
    <\/div>\r\n\t\t\r\n\t\t
      \r\n\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
    • \r\n\t
      \r\n
      \r\n
      1<\/div>\r\n
      \r\n
      <\/div>\r\n <\/div>\r\n <\/div>\r\n
      \r\n
      \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

      Live Reads\t\t\t\t\r\n\t\t<\/h2>\r\n

      \t\t\t\t\t\t\t

        \r\n
      • Description<\/strong>: Ads read live on-air by radio hosts during their shows.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
      • \r\n\t
        \r\n
        \r\n
        2<\/div>\r\n
        \r\n
        <\/div>\r\n <\/div>\r\n <\/div>\r\n
        \r\n
        \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

        Sponsorships\t\t\t\t\r\n\t\t<\/h2>\r\n

        \t\t\t\t\t\t\t

          \r\n
        • Description<\/strong>: Sponsored segments or programs where brands are mentioned as sponsors.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
        • \r\n\t
          \r\n
          \r\n
          3<\/div>\r\n
          \r\n
          <\/div>\r\n <\/div>\r\n <\/div>\r\n
          \r\n
          \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

          Produced Spots\t\t\t\t\r\n\t\t<\/h2>\r\n

          \t\t\t\t\t\t\t

            \r\n
          • Description<\/strong>: Pre-recorded commercials that range from 15 to 60 seconds.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
          • \r\n\t
            \r\n
            \r\n
            4<\/div>\r\n
            \r\n
            <\/div>\r\n <\/div>\r\n <\/div>\r\n
            \r\n
            \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

            Jingles\t\t\t\t\r\n\t\t<\/h2>\r\n

            \t\t\t\t\t\t\t

              \r\n
            • Description<\/strong>: Catchy musical commercials that include a memorable slogan or brand message.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
            • \r\n\t
              \r\n
              \r\n
              5<\/div>\r\n
              \r\n
              <\/div>\r\n <\/div>\r\n <\/div>\r\n
              \r\n
              \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

              Adlets\t\t\t\t\r\n\t\t<\/h2>\r\n

              \t\t\t\t\t\t\t

                \r\n
              • Description<\/strong>: Very short ads, typically around 5 to 10 seconds.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
              • \r\n\t
                \r\n
                \r\n
                6<\/div>\r\n
                \r\n
                <\/div>\r\n <\/div>\r\n <\/div>\r\n
                \r\n
                \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

                Promotions and Contests\t\t\t\t\r\n\t\t<\/h2>\r\n

                \t\t\t\t\t\t\t

                  \r\n
                • Description<\/strong>: Advertisements promoting a contest or special promotion sponsored by a brand.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
                • \r\n\t
                  \r\n
                  \r\n
                  7<\/div>\r\n
                  \r\n
                  <\/div>\r\n <\/div>\r\n <\/div>\r\n
                  \r\n
                  \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

                  Radio Infomercials\t\t\t\t\r\n\t\t<\/h2>\r\n

                  \t\t\t\t\t\t\t

                    \r\n
                  • Description<\/strong>: Longer format ads that provide detailed information about a product or service, often lasting several minutes.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
                  • \r\n\t
                    \r\n
                    \r\n
                    8<\/div>\r\n
                    \r\n
                    <\/div>\r\n <\/div>\r\n <\/div>\r\n
                    \r\n
                    \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

                    Station Identification (ID)\t\t\t\t\r\n\t\t<\/h2>\r\n

                    \t\t\t\t\t\t\t

                      \r\n
                    • Description<\/strong>: Short mentions of the station's call letters, often sponsored by a brand.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
                    • \r\n\t
                      \r\n
                      \r\n
                      9<\/div>\r\n
                      \r\n
                      <\/div>\r\n <\/div>\r\n <\/div>\r\n
                      \r\n
                      \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

                      Sponsored Features\t\t\t\t\r\n\t\t<\/h2>\r\n

                      \t\t\t\t\t\t\t

                        \r\n
                      • Description<\/strong>: Regularly scheduled segments sponsored by brands, such as news, sports updates, or music countdowns.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
                      • \r\n\t
                        \r\n
                        \r\n
                        10<\/div>\r\n
                        \r\n
                        <\/div>\r\n <\/div>\r\n <\/div>\r\n
                        \r\n
                        \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

                        Programmatic Advertising\t\t\t\t\r\n\t\t<\/h2>\r\n

                        \t\t\t\t\t\t\t

                          \r\n
                        • Description<\/strong>: Automated buying and placement of radio ads using data and algorithms.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\t\t<\/ul>\r\n\t\t
                          <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

                          Comparing online advertising to radio advertising in terms of effectiveness depends on various factors, including…<\/p>\n","protected":false},"author":2,"featured_media":1405,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radio-advertising"],"yoast_head":"\r\nIs online advertising more effective than radio advertising? - MyHoardings<\/title>\r\n<meta name=\"description\" content=\"Comparing online advertising to radio advertising in terms of effectiveness depends on various factors, including your target audience.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Is online advertising more effective than radio advertising? - MyHoardings\" \/>\r\n<meta property=\"og:description\" content=\"Comparing online advertising to radio advertising in terms of effectiveness depends on various factors, including your target audience.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/\" \/>\r\n<meta property=\"og:site_name\" content=\"MyHoardings\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-03-31T08:00:20+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-08-08T08:51:38+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"500\" \/>\r\n\t<meta property=\"og:image:height\" content=\"370\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Pravin Kumar\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pravin Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/\",\"url\":\"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/\",\"name\":\"Is online advertising more effective than radio advertising? - MyHoardings\",\"isPartOf\":{\"@id\":\"https:\/\/www.myhoardings.com\/ads\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg\",\"datePublished\":\"2021-03-31T08:00:20+00:00\",\"dateModified\":\"2024-08-08T08:51:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.myhoardings.com\/ads\/#\/schema\/person\/b7337e89396c34ba3a08c4a86e37e846\"},\"description\":\"Comparing online advertising to radio advertising in terms of effectiveness depends on various factors, including your target audience.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/#primaryimage\",\"url\":\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg\",\"contentUrl\":\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg\",\"width\":500,\"height\":370,\"caption\":\"Radio advertising India, FM radio ads, Audio brand promotion, On-air marketing, Radio ad campaigns\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.myhoardings.com\/ads\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is online advertising more effective than radio advertising?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.myhoardings.com\/ads\/#website\",\"url\":\"https:\/\/www.myhoardings.com\/ads\/\",\"name\":\"MyHoardings\",\"description\":\"Your Ad Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.myhoardings.com\/ads\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.myhoardings.com\/ads\/#\/schema\/person\/b7337e89396c34ba3a08c4a86e37e846\",\"name\":\"Pravin Kumar\",\"sameAs\":[\"https:\/\/www.myhoardings.com\/\"],\"url\":\"https:\/\/www.myhoardings.com\/ads\/author\/pravink\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is online advertising more effective than radio advertising? - MyHoardings","description":"Comparing online advertising to radio advertising in terms of effectiveness depends on various factors, including your target audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Is online advertising more effective than radio advertising? - MyHoardings","og_description":"Comparing online advertising to radio advertising in terms of effectiveness depends on various factors, including your target audience.","og_url":"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/","og_site_name":"MyHoardings","article_published_time":"2021-03-31T08:00:20+00:00","article_modified_time":"2024-08-08T08:51:38+00:00","og_image":[{"width":500,"height":370,"url":"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg","type":"image\/jpeg"}],"author":"Pravin Kumar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pravin Kumar","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/","url":"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/","name":"Is online advertising more effective than radio advertising? - MyHoardings","isPartOf":{"@id":"https:\/\/www.myhoardings.com\/ads\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/#primaryimage"},"image":{"@id":"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg","datePublished":"2021-03-31T08:00:20+00:00","dateModified":"2024-08-08T08:51:38+00:00","author":{"@id":"https:\/\/www.myhoardings.com\/ads\/#\/schema\/person\/b7337e89396c34ba3a08c4a86e37e846"},"description":"Comparing online advertising to radio advertising in terms of effectiveness depends on various factors, including your target audience.","breadcrumb":{"@id":"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/#primaryimage","url":"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg","contentUrl":"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg","width":500,"height":370,"caption":"Radio advertising India, FM radio ads, Audio brand promotion, On-air marketing, Radio ad campaigns"},{"@type":"BreadcrumbList","@id":"https:\/\/www.myhoardings.com\/ads\/is-online-advertising-more-effective-than-radio-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.myhoardings.com\/ads\/"},{"@type":"ListItem","position":2,"name":"Is online advertising more effective than radio advertising?"}]},{"@type":"WebSite","@id":"https:\/\/www.myhoardings.com\/ads\/#website","url":"https:\/\/www.myhoardings.com\/ads\/","name":"MyHoardings","description":"Your Ad Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.myhoardings.com\/ads\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.myhoardings.com\/ads\/#\/schema\/person\/b7337e89396c34ba3a08c4a86e37e846","name":"Pravin Kumar","sameAs":["https:\/\/www.myhoardings.com\/"],"url":"https:\/\/www.myhoardings.com\/ads\/author\/pravink\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg",500,370,false],"thumbnail":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1-300x222.jpg",300,222,true],"medium_large":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg",500,370,false],"large":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg",500,370,false],"1536x1536":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg",500,370,false],"2048x2048":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg",500,370,false],"newsphere-slider-full":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg",500,370,false],"newsphere-featured":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg",500,370,false],"newsphere-medium":["https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/03\/radio-advertisement-500x500-1.jpg",500,370,false]},"uagb_author_info":{"display_name":"Pravin Kumar","author_link":"https:\/\/www.myhoardings.com\/ads\/author\/pravink\/"},"uagb_comment_info":0,"uagb_excerpt":"Comparing online advertising to radio advertising in terms of effectiveness depends on various factors, including...","_links":{"self":[{"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/posts\/1389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/comments?post=1389"}],"version-history":[{"count":5,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/posts\/1389\/revisions"}],"predecessor-version":[{"id":2920,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/posts\/1389\/revisions\/2920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/media\/1405"}],"wp:attachment":[{"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/media?parent=1389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/categories?post=1389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhoardings.com\/ads\/wp-json\/wp\/v2\/tags?post=1389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}