{"id":1466,"date":"2021-06-16T10:21:19","date_gmt":"2021-06-16T10:21:19","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=1466"},"modified":"2024-09-05T07:50:21","modified_gmt":"2024-09-05T07:50:21","slug":"what-is-the-best-way-to-present-ads-on-a-mobile-app","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/what-is-the-best-way-to-present-ads-on-a-mobile-app\/","title":{"rendered":"What is the best way to present ads on a mobile app?"},"content":{"rendered":"

 <\/p>\n

The #1 thing to remember is that the ad should be specifically designed and optimized for mobile.<\/h2>\n

Here are a few guidelines and tips we follow:<\/strong><\/h3>\n

\u2022 Resize your ads on a mobile app \u2014pinching and zooming can be an uncomfortable (and unpleasant) experience, diminishing the user experience
\n\u2022 Resizing leads to less room for content. A mobile ad cannot have as much content as a desktop ad. Focus on the information that will aid in conversion. We make sure our users are not overwhelmed with information by reducing large blocks of text in exchange for easy-to-follow bullet points
\n\u2022 Prioritize content and features for mobile users by using site analytics to learn what mobile users are using
\n\u2022 Since Flash does not work on many mobile devices, we recommend HTML5 for animation
\n\u2022 Adapt ads for vertical and horizontal orientations
\n\u2022 Reduce the number of steps required to complete the transaction. We minimize the number of fill-ins for users and aim to imbed multiple pages with reminders of the positive effects users will receive from each respective offer
\n\u2022 Compress images to keep them small for faster site loading
\n\u2022 We also do not overlook the time it takes to load an ad. Users expect ads to load as quickly as their desktop version (aka 3 seconds or less). Ads that transfer users to a non-optimized site or desktop browser will not convert as well.
\n\u2022 Use checkboxes, lists, or scroll screens to make data entry easy<\/p>\n

If interested, we have a very talented<\/a> in-house creative team as well as a big network of premium publishers so we can design and deliver your ads on a mobile app from beginning to end.<\/p>\n

\"\"<\/p>\n\n\n\n
\t\t\t\t\r\n\t\t\t\r\n\r\n \r\n
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\r\n\t\tTypes of YouTube Ads\t\t<\/h3>\r\n\t\r\n\t
<\/div>\r\n\t\t\r\n\t\t
    \r\n\t\t\t\t\t
  • \r\n\t\r\n\t\t\t\t\t
    \r\n\r\n\t\t\t\t\t\t
    \r\n
    <\/i><\/div><\/div>
    \r\n

    01<\/h2>\r\n <\/div>\r\n
    \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t\tTrueView In-Stream Ads\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t
      \r\n
    • Description<\/strong>: Skippable ads that appear before, during, or after YouTube videos<\/li>\r\n<\/ul>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
    • \r\n\t\r\n\t\t\t\t\t
      \r\n\r\n\t\t\t\t\t\t
      \r\n
      <\/i><\/div><\/div>
      \r\n

      02<\/h2>\r\n <\/div>\r\n
      \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

      \r\n\t\t\t\t\t\t\t\t\tNon-Skippable In-Stream Ads\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t
        \r\n
      • Description<\/strong>: Ads that play before, during, or after YouTube videos and cannot be skipped by viewers.<\/li>\r\n<\/ul>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
      • \r\n\t\r\n\t\t\t\t\t
        \r\n\r\n\t\t\t\t\t\t
        \r\n
        <\/i><\/div><\/div>
        \r\n

        03<\/h2>\r\n <\/div>\r\n
        \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

        \r\n\t\t\t\t\t\t\t\t\tTrueView Discovery Ads (In-Display Ads)\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t
          \r\n
        • Description<\/strong>: Thumbnail ads that appear alongside YouTube videos, in search results, or on the YouTube homepage as suggested videos.<\/li>\r\n<\/ul>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
        • \r\n\t\r\n\t\t\t\t\t
          \r\n\r\n\t\t\t\t\t\t
          \r\n
          <\/i><\/div><\/div>
          \r\n

          04<\/h2>\r\n <\/div>\r\n
          \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

          \r\n\t\t\t\t\t\t\t\t\tBumper Ads\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t
            \r\n
          • Description<\/strong>: Short, non-skippable ads that play before, during, or after YouTube videos and are up to 6 seconds long.<\/li>\r\n<\/ul>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
          • \r\n\t\r\n\t\t\t\t\t
            \r\n\r\n\t\t\t\t\t\t
            \r\n
            <\/i><\/div><\/div>
            \r\n

            05<\/h2>\r\n <\/div>\r\n
            \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

            \r\n\t\t\t\t\t\t\t\t\tOverlay Ads\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t
              \r\n
            • Description<\/strong>: Semi-transparent ads that appear on the lower portion of a video while it's playing.<\/li>\r\n<\/ul>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
            • \r\n\t\r\n\t\t\t\t\t
              \r\n\r\n\t\t\t\t\t\t
              \r\n
              <\/i><\/div><\/div>
              \r\n

              06<\/h2>\r\n <\/div>\r\n
              \r\n\t\t\t\t\t\t\t\t\t <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

              \r\n\t\t\t\t\t\t\t\t\tDisplay Ads\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t
                \r\n
              • Description<\/strong>: Ads that appear beside YouTube videos, in YouTube search results, or on the YouTube homepage.<\/li>\r\n<\/ul>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t
                <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n
                <\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                Top Performing Ad Campaigns<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t
                Campaign Name\t<\/th>Client\t<\/th>Key Results
                \n<\/th>\n<\/tr>\n<\/thead>\n
                Summer Sale Promo\t<\/td>Retailer XYZ\t<\/td>30% increase in sales
                \n<\/td>\n<\/tr>\n
                New Product Launch\t<\/td>FMCG Brand ABC\t<\/td>50,000 new customers
                \n<\/td>\n<\/tr>\n
                Festival Campaign\t<\/td>E-commerce DEF\t<\/td>200% ROI
                \n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

                  The #1 thing to remember is that the ad should be specifically designed and…<\/p>\n","protected":false},"author":1,"featured_media":1467,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-advertising"],"yoast_head":"\r\nWhat is the best way to present ads on a mobile app? - MyHoardings<\/title>\r\n<meta name=\"description\" content=\"The #1 thing to remember is that the ads on a mobile app should be specifically designed and optimized for mobile. 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