{"id":2829,"date":"2024-07-16T08:55:24","date_gmt":"2024-07-16T08:55:24","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=2829"},"modified":"2025-04-11T08:10:31","modified_gmt":"2025-04-11T08:10:31","slug":"what-are-the-goals-of-a-brand-activation-campaign","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/what-are-the-goals-of-a-brand-activation-campaign\/","title":{"rendered":"What are the goals of a brand activation campaign?"},"content":{"rendered":"<h2 id=\"ember793\" class=\"ember-view reader-content-blocks__heading-3\">Goals of a Brand Activation Campaign<\/h2>\n<p id=\"ember794\" class=\"ember-view reader-content-blocks__paragraph\">Brand activation campaigns are designed to engage consumers and bring brands to life through interactions and experiences. These campaigns aim to create a deeper connection between the brand and its audience. Here are the primary goals of a <a class=\"app-aware-link \" href=\"https:\/\/www.myhoardings.com\/FAQ\/how-brands-can-boost-sales-during-major-events\/\" target=\"_self\" rel=\"noopener\" data-test-app-aware-link=\"\">brand activation campaign:<\/a><\/p>\n<h3 id=\"ember795\" class=\"ember-view reader-content-blocks__heading-3\">1. Increase Brand Awareness<\/h3>\n<p id=\"ember796\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Objective<\/strong>: Make more people aware of the brand, especially in new or competitive markets.<\/p>\n<ul>\n<li><strong>Tactics<\/strong>: Use engaging activities, events, and promotions to attract attention and spread the word about the brand. This could include street marketing, pop-up shops, or social media contests.<\/li>\n<\/ul>\n<h3 id=\"ember798\" class=\"ember-view reader-content-blocks__heading-3\">2. Drive Consumer Engagement<\/h3>\n<p id=\"ember799\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Objective<\/strong>: Encourage active participation and interaction with the brand.<\/p>\n<ul>\n<li><strong>Tactics<\/strong>: Create immersive experiences where consumers can interact with the brand directly. This could involve interactive displays, live demonstrations, sampling, or experiential events.<\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model \">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember801\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/D5612AQGQqLGv5XINyA\/article-inline_image-shrink_1500_2232\/0\/1720686100852?e=1726704000&amp;v=beta&amp;t=YizlTLRaJKHqf4BcNtK2JuEDtiYy2qUaXfmw294YcjY\" alt=\"\" \/><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<h3 id=\"ember803\" class=\"ember-view reader-content-blocks__heading-3\">3. Create Emotional Connections<\/h3>\n<p id=\"ember804\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Objective<\/strong>: Build emotional ties with the audience to foster brand loyalty and long-term relationships.<\/p>\n<ul>\n<li><strong>Tactics<\/strong>: Develop campaigns that resonate on an emotional level, using storytelling, relatable themes, or causes that the brand supports. Personal interactions and memorable experiences help forge strong emotional bonds.<\/li>\n<\/ul>\n<h3 id=\"ember806\" class=\"ember-view reader-content-blocks__heading-3\">4. Generate Immediate Sales or Leads<\/h3>\n<p id=\"ember807\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Objective<\/strong>: Prompt direct sales or capture leads for future marketing efforts.<\/p>\n<ul>\n<li><strong>Tactics<\/strong>: Offer exclusive promotions, discounts, or limited-time offers during the activation. Capture contact information through event registrations, contest entries, or sign-ups for newsletters.<\/li>\n<\/ul>\n<h3 id=\"ember809\" class=\"ember-view reader-content-blocks__heading-3\">5. Educate Consumers About the Brand<\/h3>\n<p id=\"ember810\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Objective<\/strong>: Inform consumers about the brand\u2019s products, values, and unique selling points.<\/p>\n<ul>\n<li><strong>Tactics<\/strong>: Use demonstrations, workshops, or informative displays to educate the audience about the brand\u2019s offerings. Providing valuable information can help consumers make informed purchasing decisions.<\/li>\n<\/ul>\n<h3 id=\"ember812\" class=\"ember-view reader-content-blocks__heading-3\">6. Encourage Social Sharing and Word-of-Mouth<\/h3>\n<p id=\"ember813\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Objective<\/strong>: Amplify the campaign\u2019s reach through organic sharing and word-of-mouth.<\/p>\n<ul>\n<li><strong>Tactics<\/strong>: Design shareable experiences and encourage participants to share their experiences on social media. Create hashtags, photo opportunities, and <a class=\"app-aware-link \" href=\"https:\/\/www.myhoardings.com\/ads\/category\/digital-advertising\/\" target=\"_self\" rel=\"noopener\" data-test-app-aware-link=\"\">social media challenges<\/a> to boost online visibility.<\/li>\n<\/ul>\n<h3 id=\"ember815\" class=\"ember-view reader-content-blocks__heading-3\">7. Strengthen Brand Positioning<\/h3>\n<p id=\"ember816\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Objective<\/strong>: Reinforce the brand\u2019s position in the market and differentiate it from competitors.<\/p>\n<ul>\n<li><strong>Tactics<\/strong>: Highlight the brand\u2019s unique features, values, and benefits through the activation campaign. Ensure the campaign aligns with the brand\u2019s overall positioning and messaging.<\/li>\n<\/ul>\n<h3 id=\"ember818\" class=\"ember-view reader-content-blocks__heading-3\">8. Collect Consumer Insights<\/h3>\n<p id=\"ember819\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Objective<\/strong>: Gather valuable data and feedback from consumers to inform future marketing strategies.<\/p>\n<ul>\n<li><strong>Tactics<\/strong>: Use surveys, feedback forms, and direct interactions during the activation to collect insights about consumer preferences, behaviors, and perceptions. Analyzing this data can help refine marketing efforts.<\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model \">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember821\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/D5612AQH558sndmZZow\/article-inline_image-shrink_1500_2232\/0\/1720686120654?e=1726704000&amp;v=beta&amp;t=nsGvgRdH-Dqum0KsCXi9pm2gP-hwSSKSU2lLou430zk\" alt=\"\" \/><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<h3 id=\"ember823\" class=\"ember-view reader-content-blocks__heading-3\">9. Build Brand Loyalty<\/h3>\n<p id=\"ember824\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Objective<\/strong>: Cultivate a loyal customer base that advocates for the brand.<\/p>\n<ul>\n<li><strong>Tactics<\/strong>: Create rewarding and personalized experiences that make consumers feel valued. Loyalty programs, exclusive events, and personalized follow-ups can help strengthen loyalty.<\/li>\n<\/ul>\n<h3 id=\"ember826\" class=\"ember-view reader-content-blocks__heading-3\">10. Foster Community and Connections<\/h3>\n<p id=\"ember827\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Objective<\/strong>: Develop a sense of community around the brand and connect with consumers on a deeper level.<\/p>\n<ul>\n<li><strong>Tactics<\/strong>: Organize events or activities that bring people together, such as community service initiatives, meet-ups, or brand ambassador programs. Building a community fosters a sense of belonging among consumers.<\/li>\n<\/ul>\n<h3 id=\"ember829\" class=\"ember-view reader-content-blocks__heading-3\">Conclusion<\/h3>\n<p id=\"ember830\" class=\"ember-view reader-content-blocks__paragraph\">Brand activation campaigns are powerful tools for creating meaningful connections between brands and consumers. By focusing on goals such as increasing brand awareness, driving engagement, creating emotional connections, and generating sales or leads, brands can effectively bring their message to life and build lasting relationships with their audience.<\/p>\n<p id=\"ember831\" class=\"ember-view reader-content-blocks__paragraph\">At <a class=\"app-aware-link \" href=\"https:\/\/www.myhoardings.com\/\" target=\"_self\" rel=\"noopener\" data-test-app-aware-link=\"\">MyHoardings<\/a>, we specialize in planning and executing successful brand activation campaigns. Contact us today to learn how we can help you achieve your brand activation goals and elevate your brand\u2019s presence in the market.<\/p>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-2232\" class=\"iedit author-self level-0 post-2232 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder pinfo5bgimage\" >\r\n<div id=\"qcopd-list-1\" class=>\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\r\n\t\t<h3 style=\"height: 40px;\">\r\n\t\tTypes of Ambient Media\t\t<\/h3>\r\n\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t\r\n\t\t<ul class=\"listing-twentyOne\">\r\n\t\t\t\t\t<li id=\"qcld_sl_2232_1\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">01<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><div style=\"font-size: 47px;color: #6e6969;margin-top: 7px;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tAmbient Digital Screens\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<ul>\r\n<li><strong>Description<\/strong>: Digital screens strategically placed in unconventional locations such as shopping malls, airports, and transit hubs.<\/li>\r\n<\/ul>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2232_2\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">02<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><div style=\"font-size: 47px;color: #6e6969;margin-top: 7px;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tAmbient Interactive Installations\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<ul>\r\n<li><strong>Description<\/strong>: Installations that encourage audience participation and interaction.<\/li>\r\n<\/ul>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2232_3\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">03<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><div style=\"font-size: 47px;color: #6e6969;margin-top: 7px;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tAmbient Projection Mapping\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<ul>\r\n<li><strong>Description<\/strong>: Projection of digital images or videos onto buildings, structures, or other surfaces.<\/li>\r\n<\/ul>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2232_4\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">04<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><div style=\"font-size: 47px;color: #6e6969;margin-top: 7px;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tAmbient Street Art Integration\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<ul>\r\n<li><strong>Description<\/strong>: Incorporation of advertising messages into existing urban art or graffit<\/li>\r\n<\/ul>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2232_5\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">05<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><div style=\"font-size: 47px;color: #6e6969;margin-top: 7px;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tAmbient Guerrilla Marketing\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<ul>\r\n<li><strong>Description<\/strong>: Unconventional marketing stunts or installations in public spaces.<\/li>\r\n<\/ul>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2232_6\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">06<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><div style=\"font-size: 47px;color: #6e6969;margin-top: 7px;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tAmbient In-Store Advertising\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<ul>\r\n<li><strong>Description<\/strong>: Creative advertising placements within retail environments.<\/li>\r\n<\/ul>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2232_7\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">07<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><div style=\"font-size: 47px;color: #6e6969;margin-top: 7px;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tAmbient Vehicle Advertising\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<ul>\r\n<li><strong>Description<\/strong>: Ads placed on vehicles such as taxis, buses, or delivery trucks.<\/li>\r\n<\/ul>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2232_8\" class=\"list-style-twentyOne list-style-twentyOne-01 ilist_pinfol4_1\">\r\n\t\t\t\t<div class=\"list-twentyOne-inner-part\">\r\n\r\n\t\t\t\t\t<div class=\"list-twentyOne-content pinfol4hoverdesccolor pinfol4hovertitlecolor\">\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-upvote\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-sl pinfo4borderbg\">\r\n\t\t\t\t\t\t\t<h2 class=\"sl-title\">08<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"list-twentyOne-avatar\"><div style=\"font-size: 47px;color: #6e6969;margin-top: 7px;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\t\t\t\t\t\t\t\t<h2 class=\"pinfol4titlefont pinfo4tfontsize\" >\r\n\t\t\t\t\t\tAmbient Sensory Branding\t\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\r\n\t\t\t\t<span style=\"display: block;height: 180px;overflow: hidden;\" class=\"pinfol4descfont pinfol4subtitlecolor pinfo4dfontsize\">\t\t\t\t\t\t\t\r\n\t\t\t\t\t<ul>\r\n<li><strong>Description<\/strong>: Utilization of senses like smell, sound, or touch to create memorable brand experiences<\/li>\r\n<\/ul>\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\t\t\t\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"tablepress-8-name\" class=\"tablepress-table-name tablepress-table-name-id-8\">Top companies and their products who invest most on advertising in india<\/h2>\n\n<table id=\"tablepress-8\" class=\"tablepress tablepress-id-8\" aria-labelledby=\"tablepress-8-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Company<\/th><th class=\"column-2\">Products<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Hindustan Unilever Limited (HUL)<br \/>\n<\/td><td class=\"column-2\">Fair &amp; Lovely (now Glow &amp; Lovely<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Procter &amp; Gamble (P&amp;G)<br \/>\n<\/td><td class=\"column-2\">Whisper<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">ITC Limited<br \/>\n<\/td><td class=\"column-2\">Aashirvaad Atta<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Nestl\u00e9 India<br \/>\n<\/td><td class=\"column-2\">Maggi<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Marico Limited<br \/>\n<\/td><td class=\"column-2\">Parachute<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Coca-Cola India<br \/>\n<\/td><td class=\"column-2\">Thums Up<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">PepsiCo India<br \/>\n<\/td><td class=\"column-2\">Pepsi<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Amazon India<br \/>\n<\/td><td class=\"column-2\">Amazon Prime<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">Reliance Industries Limited (Jio)<br \/>\n<\/td><td class=\"column-2\">Jio Telecom Services<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">Bharti Airtel<br \/>\n<\/td><td class=\"column-2\"> Airtel 4G Services<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-8 from cache -->\n","protected":false},"excerpt":{"rendered":"<p>Goals of a Brand Activation Campaign Brand activation campaigns are designed to engage consumers and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[690,124,700,693,471,696,698,691,697,654,699,692,702,701,507,487,36,703,694,695],"class_list":["post-2829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-agency","tag-brand-activation","tag-brand-awareness","tag-brand-campaigns","tag-brand-education","tag-brand-loyalty","tag-brand-positioning","tag-community-building","tag-consumer-engagement","tag-consumer-insights","tag-emotional-connections","tag-experiential-marketing","tag-immediate-sales","tag-immersive-experiences","tag-interactive-displays","tag-lead-generation","tag-marketing-strategies","tag-myhoardings","tag-promotional-tactics","tag-social-sharing","tag-word-of-mouth"],"yoast_head":"<!-- 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