{"id":3495,"date":"2025-04-29T08:14:28","date_gmt":"2025-04-29T08:14:28","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=3495"},"modified":"2025-04-29T08:14:28","modified_gmt":"2025-04-29T08:14:28","slug":"ipl-2025-advertising-volumes","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/ipl-2025-advertising-volumes\/","title":{"rendered":"IPL 2025 Advertising Volumes Surge, Reflecting Strong Brand Engagement"},"content":{"rendered":"

The Indian Premier League (IPL) 2025 has demonstrated its continued appeal to advertisers, with television advertising<\/a> volumes increasing by 6% compared to the previous season.<\/span> According to a report by TAM Sports, this growth underscores the league’s robust position as a premier platform for brand visibility.<\/span>\u200b<\/p>\n

Expanded Broadcast Reach and Advertiser Participation<\/strong><\/h3>\n

The current season has expanded its broadcast reach to 28 channels, up from 24 in the previous edition.<\/span> This broader distribution has contributed to a 15% increase in the number of advertisers, rising from over 70 to more than 80.<\/span> Additionally, the number of brands participating has grown by 20%, from over 120 to over 145, indicating a strategic shift towards more brands leveraging the IPL platform and therefore rise in IPL 2025 advertising volumes.<\/span>\u200b<\/p>\n

Category Dynamics and Top Advertisers<\/strong><\/h3>\n

While the number of advertising categories has seen a slight decline of 6%, from over 60 to over 55, certain sectors have shown significant activity.<\/span> Mouth Fresheners have emerged as the leading category, commanding a 13% share of ad volumes.<\/span> This is followed by E-commerce Gaming at 9%, Biscuits at 10%, Aerated Soft Drinks at 6%, and the Corporate-Financial Institute sector at 5%.<\/span>\u200b<\/p>\n

At the advertiser level, Parle Biscuits continues to lead, accounting for 10% of total ad volumes.<\/span> Vishnu Packaging follows with 7%, Reliance Consumer Products at 6%, Dream11 at 5%, and K P Pan Foods at 4%.<\/span><\/p>\n

\"\"\u200b<\/p>\n

Introduction of New Categories and Brands<\/strong><\/h3>\n

The 2025 season has seen the introduction of 21 new advertising categories<\/a>, with notable additions such as Biscuits.<\/span> Furthermore, 102 new brands have made their IPL advertising debut, including Parle Platina Hide & Seek and Campa Cola, highlighting the league’s ability to attract both established and emerging brands.<\/span>\u200b<\/p>\n

Regional Advertising Strategies<\/strong><\/h3>\n

The report also notes regional variations in advertising.<\/span> National channels predominantly featured advertisements for Amul Butter, while regional channels saw a greater emphasis on Vimal Elaichi, indicating targeted advertising strategies based on audience demographics and preferences.<\/span>\u200b<\/p>\n

Historical Context and Continued Growth<\/strong><\/h3>\n

The current increase in advertising volumes aligns with historical trends, such as the 217% surge observed during IPL 2020.<\/span> This consistent growth reaffirms the IPL’s status as a valuable platform for advertisers seeking extensive reach and engagement<\/a>.<\/span>\u200b<\/p>\n

\n

About MyHoardings<\/strong><\/p>\n

At MyHoardings<\/strong>, we specialize in delivering impactful advertising solutions across India.<\/span> Our expertise spans various platforms, including outdoor, digital, and experiential marketing.<\/span> To learn how we can enhance your brand’s presence, contact us at business@myhoardings.com<\/a><\/strong> or call 9953847639<\/strong>.<\/span> Visit www.myhoardings.com<\/a> for more information.<\/span><\/p>\n

\u200b\t\t\t\t\r\n\t\t\t\r\n \r\n\r\n\r\n\r\n\r\n

\r\n\t
\r\n\t\t
\r\n\t\t\t\t\t\r\n\t

\r\n\t\tBrand promotional media options in IT Tech parks \u2013\t<\/h3>\r\n\t
<\/div>\r\n\t\r\n\t\t\r\n\t