{"id":657,"date":"2021-02-17T05:47:41","date_gmt":"2021-02-17T05:47:41","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=657"},"modified":"2024-08-14T08:28:35","modified_gmt":"2024-08-14T08:28:35","slug":"what-is-brand-positioning","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/what-is-brand-positioning\/","title":{"rendered":"What is brand positioning?"},"content":{"rendered":"

The term \u2018Brand Positioning<\/a>\u2019 literally means demarcating a place or an image for your brand which the consumers can quickly and easily relate to. In today\u2019s market where each economic sphere is hoarded with hundreds of thousands of brands and products, creating a unique identity for your product becomes a thing of necessity.<\/p>\n

\"\"<\/p>\n

Therefore,\u00a0brand positioning\u00a0helps in establishing the goal and the target audience of a product by cutting an edge for itself in the consumer market and in the minds of the current and potential consumers.<\/p>\n

The marketing strategy<\/a> of a brand or a product is designed to create a cult brand positioning of the service so that it becomes instantly relatable and identifiable to people which will ultimately contribute in increasing the sales of the brand.<\/p>\n\n\n\n
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\r\n\t\tTypes of Transit OOH Media\t<\/h3>\r\n\t
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    01<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
    \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
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    \r\n\t\t\t\t\t\t\t\tBus Exterior Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
      \r\n
    • Description<\/strong>: Ads placed on the exterior surfaces of buses, including sides, rear panels, and rooftops.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
    • \r\n\r\n\t\t\t
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      02<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
      \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
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      \r\n\t\t\t\t\t\t\t\tBus Interior Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
        \r\n
      • Description<\/strong>: Ads displayed inside buses, including overhead panels, seat backs, and floor decals.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
      • \r\n\r\n\t\t\t
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        03<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
        \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
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        \r\n\t\t\t\t\t\t\t\tSubway\/Train Station Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
          \r\n
        • Description<\/strong>: Ads positioned within subway stations or on platforms where commuters wait for trains.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
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          04<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
          \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
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          \r\n\t\t\t\t\t\t\t\tSubway\/Train Car Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
            \r\n
          • Description<\/strong>: Ads displayed inside subway cars or trains, including digital screens, posters, and wraps<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
          • \r\n\r\n\t\t\t
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            05<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
            \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
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            \r\n\t\t\t\t\t\t\t\tTaxi\/Uber\/Lyft Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
              \r\n
            • Description<\/strong>: Ads placed on exterior surfaces (taxi tops, wraps) and interior displays of taxis, Uber, or Lyft vehicles.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
            • \r\n\r\n\t\t\t
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              06<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
              \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
              \r\n\t\t\t\t\t\t\t\t\t\t\t\t

              \r\n\t\t\t\t\t\t\t\tAirport Shuttle and Terminal Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
                \r\n
              • Description<\/strong>: Ads displayed on shuttles transporting passengers between airport terminals, parking lots, and rental car facilities.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
              • \r\n\r\n\t\t\t
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                07<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
                \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
                \r\n\t\t\t\t\t\t\t\t\t\t\t\t

                \r\n\t\t\t\t\t\t\t\tFerry\/Boat Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
                  \r\n
                • Description<\/strong>: Ads placed on ferries or boats that transport passengers across water bodies.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t
                  <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n
                  <\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                  Footfall Numbers in Bangalore Public Transport Service<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t
                  Public Transport<\/th>Average Footfall<\/th>\n<\/tr>\n<\/thead>\n
                  Bus Stations (Majestic)<\/td>1.5 lakh passengers per day.<\/td>\n<\/tr>\n
                  Bangalore City Railway Station<\/td> 2.5 lakh passengers per day.<\/td>\n<\/tr>\n
                  Metro Stations<\/td> 4 lakh passengers per day<\/td>\n<\/tr>\n
                  Kempegowda International Airport (BLR)<\/td>26,000 passengers per day
                  \n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

                  The term \u2018Brand Positioning\u2019 literally means demarcating a place or an image for your brand…<\/p>\n","protected":false},"author":2,"featured_media":664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"yoast_head":"\r\nWhat is brand positioning? - MyHoardings<\/title>\r\n<meta name=\"description\" content=\"\u2018Brand Positioning\u2019 literally means demarcating a place or an image for your brand which the consumers can quickly and easily relate to.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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