{"id":757,"date":"2021-02-17T09:30:19","date_gmt":"2021-02-17T09:30:19","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=757"},"modified":"2024-08-09T12:03:11","modified_gmt":"2024-08-09T12:03:11","slug":"why-are-led-outdoor-screen-advertisement-displays-not-so-familiar-in-india","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/why-are-led-outdoor-screen-advertisement-displays-not-so-familiar-in-india\/","title":{"rendered":"Why are LED outdoor screen-advertisement displays not so familiar in India?"},"content":{"rendered":"
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India is a developing country and people look for opportunities that have less investment and high returns. At present it is difficult to make them believe that the digital outdoor advertising<\/strong><\/a> is going to be the next big thing in the world of\u00a0outdoor advertising in India<\/span>.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\"LED<\/p>\n

Few factors that come in the way of digital\u00a0outdoor advertising in India\u00a0<\/span>include:<\/p>\n

\u00b7 Not enough sites:\u00a0The fact that India is still low on number of high rise buildings, the digital outdoor advertising<\/a><\/strong> sites are not available at areas of high footfall.<\/p>\n

\u00b7 Climatic conditions:\u00a0Major cities like Delhi and Mumbai have a hazy air owing pollution and humid weather conditions which hinders the quality of the images displayed on digital\u00a0outdoor advertising<\/span>\u00a0mediums.<\/p>\n

\u00b7 Cheaper Alternatives:\u00a0As digital outdoor advertising is a new concept, advertisers tend to opt for other traditional mediums such as\u00a0hoardings,\u00a0transit advertising<\/a><\/strong>,\u00a0billboards\u00a0etc than investing in a relatively expensive medium such as digital ones.<\/p>\n

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\"LED<\/div>\n<\/div>\n

\u00b7 Government restrictions:\u00a0Advertisers have to go through numerous legal formalities to get the approval for putting up digital outdoor advertisements. One cannot put up digital ads without government permissions.<\/p>\n

Although, the\u00a0digital outdoor advertising\u00a0is expensive but the impact of the medium is unmatched. The sharpness of the colors, the large displays and moving visuals grab the attention of the passersby instantly. This medium is gaining popularity slowly and steadily and will become the most popular outdoor advertising medium in near future.<\/p>\n

contact us for LED outdoor screen-advertisement<\/p>\n\n\n\n
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\r\n\t\tTypes of Transit OOH Media\t<\/h3>\r\n\t
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    01<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
    \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
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    \r\n\t\t\t\t\t\t\t\tBus Exterior Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
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    • Description<\/strong>: Ads placed on the exterior surfaces of buses, including sides, rear panels, and rooftops.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
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      02<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
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      \r\n\t\t\t\t\t\t\t\tBus Interior Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
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      • Description<\/strong>: Ads displayed inside buses, including overhead panels, seat backs, and floor decals.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
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        03<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
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        \r\n\t\t\t\t\t\t\t\tSubway\/Train Station Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
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        • Description<\/strong>: Ads positioned within subway stations or on platforms where commuters wait for trains.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
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          04<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
          \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
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          \r\n\t\t\t\t\t\t\t\tSubway\/Train Car Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
            \r\n
          • Description<\/strong>: Ads displayed inside subway cars or trains, including digital screens, posters, and wraps<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
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            05<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
            \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
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            \r\n\t\t\t\t\t\t\t\tTaxi\/Uber\/Lyft Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
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            • Description<\/strong>: Ads placed on exterior surfaces (taxi tops, wraps) and interior displays of taxis, Uber, or Lyft vehicles.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
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              06<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
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              \r\n\t\t\t\t\t\t\t\tAirport Shuttle and Terminal Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
                \r\n
              • Description<\/strong>: Ads displayed on shuttles transporting passengers between airport terminals, parking lots, and rental car facilities.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
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                07<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
                \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
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                \r\n\t\t\t\t\t\t\t\tFerry\/Boat Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
                  \r\n
                • Description<\/strong>: Ads placed on ferries or boats that transport passengers across water bodies.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t
                  <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n
                  <\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[table \u201c6\u201d not found \/]
                  \n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  India is a developing country and people look for opportunities that have less investment and…<\/p>\n","protected":false},"author":2,"featured_media":700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dooh-media"],"yoast_head":"\r\nWhy are LED outdoor screen-advertisement displays not so familiar in India? - MyHoardings<\/title>\r\n<meta name=\"description\" content=\"LED outdoor screen-advertisement India is a developing country and people look for opportunities that have less investment and high returns.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, 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