{"id":797,"date":"2021-02-18T12:07:15","date_gmt":"2021-02-18T12:07:15","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=797"},"modified":"2024-08-09T07:03:01","modified_gmt":"2024-08-09T07:03:01","slug":"what-is-the-cost-of-advertising-on-commercial-vehicles-in-new-delhi","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/what-is-the-cost-of-advertising-on-commercial-vehicles-in-new-delhi\/","title":{"rendered":"advertising on commercial vehicles: What is the cost in New Delhi?"},"content":{"rendered":"

Advertising on commercial vehicles has emerged as a dynamic and cost-effective strategy for brands aiming to capture the attention of a mobile and diverse audience.<\/p>\n

On the high level a Commercial Taxi used for full vinyl based coating can cost you anything between Rs. 7000 to 10,000 per month per vehicle, with min commitment of 3 months.<\/p>\n

In general the cost on Transit media<\/strong><\/a> varies and is dependent of following factors.<\/p>\n

    \n
  1. Type of Vehicle : Taxi, Transport tempo, Truck, Bus, Auto Rickshaw or even Metro Train. A Single Metro train coverage can cost few lakhs per month.<\/li>\n
  2. Size of advertisement : A simple sticker may not cost much, but a complete vinyl based coating for advertisement can depend on the coverage and rates can vary from Rs. 2000, to 6000 for a Taxi<\/li>\n<\/ol>\n

    \"\"<\/p>\n

    There is however, additional cost of monthly fee to be paid per vehicle to the Municipal corporation. You can get the rates from nearest MCD office or search online.<\/p>\n

    If you would be interested in Taxi advertising<\/a> <\/strong>or more effective and low cost mediums, check with Platomar.co.<\/p>\n

    Advertising on commercial vehicles in India presents a unique blend of opportunities and challenges. By understanding the legal landscape, leveraging the strategic benefits, and addressing the associated challenges, businesses can effectively use this medium to enhance brand visibility and reach a diverse audience.<\/p>\n\n\n\n
    \t\t\t\t\r\n\t\t\t\r\n \r\n
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    \r\n\t\tTypes of Radio Advertising\t<\/h3>\r\n\t
    <\/div>\r\n\t\t\r\n\t\t
      \r\n\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
    • \r\n\t
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      1<\/div>\r\n
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      <\/div>\r\n <\/div>\r\n <\/div>\r\n
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      \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

      Live Reads\t\t\t\t\r\n\t\t<\/h2>\r\n

      \t\t\t\t\t\t\t

        \r\n
      • Description<\/strong>: Ads read live on-air by radio hosts during their shows.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
      • \r\n\t
        \r\n
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        2<\/div>\r\n
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        <\/div>\r\n <\/div>\r\n <\/div>\r\n
        \r\n
        \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

        Sponsorships\t\t\t\t\r\n\t\t<\/h2>\r\n

        \t\t\t\t\t\t\t

          \r\n
        • Description<\/strong>: Sponsored segments or programs where brands are mentioned as sponsors.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
        • \r\n\t
          \r\n
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          3<\/div>\r\n
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          <\/div>\r\n <\/div>\r\n <\/div>\r\n
          \r\n
          \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

          Produced Spots\t\t\t\t\r\n\t\t<\/h2>\r\n

          \t\t\t\t\t\t\t

            \r\n
          • Description<\/strong>: Pre-recorded commercials that range from 15 to 60 seconds.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
          • \r\n\t
            \r\n
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            4<\/div>\r\n
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            <\/div>\r\n <\/div>\r\n <\/div>\r\n
            \r\n
            \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

            Jingles\t\t\t\t\r\n\t\t<\/h2>\r\n

            \t\t\t\t\t\t\t

              \r\n
            • Description<\/strong>: Catchy musical commercials that include a memorable slogan or brand message.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
            • \r\n\t
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              5<\/div>\r\n
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              Adlets\t\t\t\t\r\n\t\t<\/h2>\r\n

              \t\t\t\t\t\t\t

                \r\n
              • Description<\/strong>: Very short ads, typically around 5 to 10 seconds.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
              • \r\n\t
                \r\n
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                6<\/div>\r\n
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                <\/div>\r\n <\/div>\r\n <\/div>\r\n
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                \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

                Promotions and Contests\t\t\t\t\r\n\t\t<\/h2>\r\n

                \t\t\t\t\t\t\t

                  \r\n
                • Description<\/strong>: Advertisements promoting a contest or special promotion sponsored by a brand.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
                • \r\n\t
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                  Radio Infomercials\t\t\t\t\r\n\t\t<\/h2>\r\n

                  \t\t\t\t\t\t\t

                    \r\n
                  • Description<\/strong>: Longer format ads that provide detailed information about a product or service, often lasting several minutes.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
                  • \r\n\t
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                    8<\/div>\r\n
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                    \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

                    Station Identification (ID)\t\t\t\t\r\n\t\t<\/h2>\r\n

                    \t\t\t\t\t\t\t

                      \r\n
                    • Description<\/strong>: Short mentions of the station's call letters, often sponsored by a brand.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
                    • \r\n\t
                      \r\n
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                      9<\/div>\r\n
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                      <\/div>\r\n <\/div>\r\n <\/div>\r\n
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                      Sponsored Features\t\t\t\t\r\n\t\t<\/h2>\r\n

                      \t\t\t\t\t\t\t

                        \r\n
                      • Description<\/strong>: Regularly scheduled segments sponsored by brands, such as news, sports updates, or music countdowns.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t
                      • \r\n\t
                        \r\n
                        \r\n
                        10<\/div>\r\n
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                        <\/div>\r\n <\/div>\r\n <\/div>\r\n
                        \r\n
                        \r\n\r\n\r\n\t\t\r\n\t\t<\/div>\r\n

                        Programmatic Advertising\t\t\t\t\r\n\t\t<\/h2>\r\n

                        \t\t\t\t\t\t\t

                          \r\n
                        • Description<\/strong>: Automated buying and placement of radio ads using data and algorithms.<\/li>\r\n<\/ul>\t<\/p>\r\n\r\n\r\n\r\n\t\r\n\r\n<\/div>\r\n <\/div>\r\n <\/li>\r\n\r\n\r\n\t\t\t\t<\/ul>\r\n\t\t
                          <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                          Podcast Advertising Rates<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t
                          Platform\t<\/th>Ad Type\t<\/th>Average Cost per Episode (\u20b9)\t<\/th>Audience Reach\t<\/th>Engagement Rate
                          \n<\/th>\n<\/tr>\n<\/thead>\n
                          IVM Podcasts\t<\/td>Pre-Roll, Mid-Roll\t<\/td>\u20b950,000 - \u20b91,00,000\t<\/td>Medium<\/td>High
                          \n<\/td>\n<\/tr>\n
                          Audioboom<\/td>Pre-Roll, Mid-Roll\t<\/td>\u20b930,000 - \u20b970,000\t<\/td>Medium<\/td>High
                          \n<\/td>\n<\/tr>\n
                          Hubhopper<\/td>Pre-Roll, Mid-Roll\t<\/td>\u20b920,000 - \u20b950,000\t<\/td>Medium<\/td>High
                          \n<\/td>\n<\/tr>\n
                          Aawaz<\/td>Pre-Roll, Mid-Roll\t<\/td>\u20b915,000 - \u20b940,000\t<\/td>Medium<\/td>Moderate
                          \n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

                          Advertising on commercial vehicles has emerged as a dynamic and cost-effective strategy for brands aiming…<\/p>\n","protected":false},"author":2,"featured_media":910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transit-media"],"yoast_head":"\r\nadvertising on commercial vehicles: What is the cost in New Delhi? - MyHoardings<\/title>\r\n<meta name=\"description\" content=\"Advertising on commercial vehicles has emerged as a dynamic and cost-effective strategy for aiming to capture the attention of audience.\" \/>\r\n<meta name=\"robots\" content=\"index, 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