{"id":799,"date":"2021-02-18T12:05:07","date_gmt":"2021-02-18T12:05:07","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=799"},"modified":"2024-08-09T07:07:52","modified_gmt":"2024-08-09T07:07:52","slug":"how-has-advertising-changed-over-the-years","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/how-has-advertising-changed-over-the-years\/","title":{"rendered":"How has advertising changed over the years?"},"content":{"rendered":"<h2 class=\"q-text qu-display--block\">How has advertising changed over the years?<\/h2>\n<p class=\"q-text qu-display--block\">advertising really has taken a huge turn over the years. From vendors, streetsellers, <a href=\"https:\/\/www.myhoardings.com\/Non-Traditional\"><strong>newspaper adverts<\/strong><\/a>, flyers to <a href=\"https:\/\/www.myhoardings.com\/Digital\"><strong>digital advertisements<\/strong><\/a>, digital consumer engagement, videos, photos, basically, the huge turn is from the offline to the online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-903 size-full\" src=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-7.jpg\" alt=\"\" width=\"1184\" height=\"126\" srcset=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-7.jpg 1184w, https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-7-300x32.jpg 300w, https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-7-1024x109.jpg 1024w, https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-7-768x82.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\" \/><\/p>\n<p class=\"q-text qu-display--block\">what was once based on the physical world of consumers is now based on a screen held in most of the consumer&#8217;s hands. Mobile screens desktops, laptops, tablets have dominated the marketing field and advertising had to resort to being digital to take it a notch up as well.<\/p>\n<p class=\"q-text qu-display--block\">Advertising has also changed from being less interactive with consumers to having personalized advertisements for groups of audiences. Besides that, advertisements now have analytics and performance-based stats to see how well they are doing in the market.<\/p>\n<p class=\"q-text qu-display--block\">These are certain groundbreaking changes that have happened in the field of advertising, hope this helps \ud83d\ude42<\/p>\n<p>At MyHoardings, we stay at the forefront of these changes, helping brands navigate the evolving advertising landscape with innovative and effective solutions. Contact us today to learn how we can elevate your advertising strategy to meet the demands of the modern market.<\/p>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-2230\" class=\"iedit author-self level-0 post-2230 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder pinfog2bgimage\" >\r\n<div id=\"qcopd-list-1\" class=>\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\r\n\r\n\t\t<h3 style=\"height: 40px;\">\r\n\t\t7 steps of sales strategy\t\t<\/h3>\r\n\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\r\n\t<ul class=\"listing-fourteen qcld-ilist-ol-cards\" >\r\n\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n<li  id=\"qcld_sl_2230_1\" class=\"list-style-fourteen list-style-fourteen-01 ilist_pinfog2_1\" style=\"--color-accent: #871619\">\r\n    <div class=\"icon\">\r\n\t\t\r\n        <!--list-fourteen-content-->\r\n\t\t<div class=\"list-fourteen-avatar\"><div style=\"font-size: 46px;color: #545050;align-self: center;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\r\n\r\n\r\n\t<\/div>\r\n    <div class=\"title\" >\t\t\t\t\t\t\t\t\t\t<h2 style=\"float:left;margin-right:10px;\" class=\"pinfo2titlefont pinfog2tfontsize\" >\r\n\t\t\t\t\t\t\t\t\tSet Clear Objectives\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n    <div class=\"content\" >\t<p>The foundation of any effective sales strategy begins with setting clear and measurable objectives<\/p>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n  <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n<li  id=\"qcld_sl_2230_2\" class=\"list-style-fourteen list-style-fourteen-01 ilist_pinfog2_1\" style=\"--color-accent: #871619\">\r\n    <div class=\"icon\">\r\n\t\t\r\n        <!--list-fourteen-content-->\r\n\t\t<div class=\"list-fourteen-avatar\"><div style=\"font-size: 46px;color: #545050;align-self: center;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\r\n\r\n\r\n\t<\/div>\r\n    <div class=\"title\" >\t\t\t\t\t\t\t\t\t\t<h2 style=\"float:left;margin-right:10px;\" class=\"pinfo2titlefont pinfog2tfontsize\" >\r\n\t\t\t\t\t\t\t\t\tIdentify Your Target Audience\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n    <div class=\"content\" >\t<p>Understanding your target audience is paramount to tailoring your sales efforts effectively.<\/p>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n  <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n<li  id=\"qcld_sl_2230_3\" class=\"list-style-fourteen list-style-fourteen-01 ilist_pinfog2_1\" style=\"--color-accent: #871619\">\r\n    <div class=\"icon\">\r\n\t\t\r\n        <!--list-fourteen-content-->\r\n\t\t<div class=\"list-fourteen-avatar\"><div style=\"font-size: 46px;color: #545050;align-self: center;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\r\n\r\n\r\n\t<\/div>\r\n    <div class=\"title\" >\t\t\t\t\t\t\t\t\t\t<h2 style=\"float:left;margin-right:10px;\" class=\"pinfo2titlefont pinfog2tfontsize\" >\r\n\t\t\t\t\t\t\t\t\tDevelop a Compelling Value Propositio\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n    <div class=\"content\" >\t<p>A compelling value proposition is what sets your product or service apart from competitors in the eyes of your target audience<\/p>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n  <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n<li  id=\"qcld_sl_2230_4\" class=\"list-style-fourteen list-style-fourteen-01 ilist_pinfog2_1\" style=\"--color-accent: #871619\">\r\n    <div class=\"icon\">\r\n\t\t\r\n        <!--list-fourteen-content-->\r\n\t\t<div class=\"list-fourteen-avatar\"><div style=\"font-size: 46px;color: #545050;align-self: center;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\r\n\r\n\r\n\t<\/div>\r\n    <div class=\"title\" >\t\t\t\t\t\t\t\t\t\t<h2 style=\"float:left;margin-right:10px;\" class=\"pinfo2titlefont pinfog2tfontsize\" >\r\n\t\t\t\t\t\t\t\t\tCreate a Structured Sales Process\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n    <div class=\"content\" >\t<p>Establishing a structured <a href=\"http:\/\/www.myhoardings.com\/ads\/\">sales process<\/a> ensures consistency and efficiency in converting leads into customers<\/p>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n  <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n<li  id=\"qcld_sl_2230_5\" class=\"list-style-fourteen list-style-fourteen-01 ilist_pinfog2_1\" style=\"--color-accent: #871619\">\r\n    <div class=\"icon\">\r\n\t\t\r\n        <!--list-fourteen-content-->\r\n\t\t<div class=\"list-fourteen-avatar\"><div style=\"font-size: 46px;color: #545050;align-self: center;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\r\n\r\n\r\n\t<\/div>\r\n    <div class=\"title\" >\t\t\t\t\t\t\t\t\t\t<h2 style=\"float:left;margin-right:10px;\" class=\"pinfo2titlefont pinfog2tfontsize\" >\r\n\t\t\t\t\t\t\t\t\tAllocate Resources Effectively\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n    <div class=\"content\" >\t<p>Allocate resources such as budget, personnel, technology, and tools to support your sales strategy<\/p>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n  <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n<li  id=\"qcld_sl_2230_6\" class=\"list-style-fourteen list-style-fourteen-01 ilist_pinfog2_1\" style=\"--color-accent: #871619\">\r\n    <div class=\"icon\">\r\n\t\t\r\n        <!--list-fourteen-content-->\r\n\t\t<div class=\"list-fourteen-avatar\"><div style=\"font-size: 46px;color: #545050;align-self: center;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\r\n\r\n\r\n\t<\/div>\r\n    <div class=\"title\" >\t\t\t\t\t\t\t\t\t\t<h2 style=\"float:left;margin-right:10px;\" class=\"pinfo2titlefont pinfog2tfontsize\" >\r\n\t\t\t\t\t\t\t\t\tImplement Sales Tactics\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n    <div class=\"content\" >\t<p>Deploy targeted sales tactics to reach and engage your target audience.<\/p>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n  <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n<li  id=\"qcld_sl_2230_7\" class=\"list-style-fourteen list-style-fourteen-01 ilist_pinfog2_1\" style=\"--color-accent: #871619\">\r\n    <div class=\"icon\">\r\n\t\t\r\n        <!--list-fourteen-content-->\r\n\t\t<div class=\"list-fourteen-avatar\"><div style=\"font-size: 46px;color: #545050;align-self: center;\"><i class=\"fa fa-check\"><\/i><\/div><\/div>\r\n\r\n\r\n\t<\/div>\r\n    <div class=\"title\" >\t\t\t\t\t\t\t\t\t\t<h2 style=\"float:left;margin-right:10px;\" class=\"pinfo2titlefont pinfog2tfontsize\" >\r\n\t\t\t\t\t\t\t\t\tMonitor, Evaluate, and Adapt\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n    <div class=\"content\" >\t<p>Continuously monitor and evaluate the effectiveness of your sales strategy through key performance indicators (KPIs) such as conversion rates, sales pipeline velocity, customer acquisition costs, and customer lifetime value<\/p>\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n  <\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\r\n\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"tablepress-13-name\" class=\"tablepress-table-name tablepress-table-name-id-13\">Advertising Rates Comparison<\/h2>\n\n<table id=\"tablepress-13\" class=\"tablepress tablepress-id-13\" aria-labelledby=\"tablepress-13-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Media Type\t<\/th><th class=\"column-2\">Size\/Duration\t<\/th><th class=\"column-3\">Cost (per unit)<br \/>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Hoardings\t<\/td><td class=\"column-2\">12x8 ft\t<\/td><td class=\"column-3\">\u20b910,000 Approx<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Unipoles<\/td><td class=\"column-2\">10x10 ft\t<\/td><td class=\"column-3\">\u20b95,000 Approx<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Skywalk<\/td><td class=\"column-2\">12x8 ft\t<\/td><td class=\"column-3\">\u20b940,000 Approx<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Bus Shelter\t<\/td><td class=\"column-2\">12x8 ft\t<\/td><td class=\"column-3\">\u20b91,20,000 Approx<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Metro Pillar\t<\/td><td class=\"column-2\">12x8 ft\t<\/td><td class=\"column-3\">\u20b918,000 Approx<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Digital OOH\t<\/td><td class=\"column-2\">10x10 ft\t<\/td><td class=\"column-3\">\u20b930,000 Approx<br \/>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-13 from cache -->\n","protected":false},"excerpt":{"rendered":"<p>How has advertising changed over the years? advertising really has taken a huge turn over&#8230;<\/p>\n","protected":false},"author":2,"featured_media":906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"yoast_head":"<!-- This site is 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