{"id":808,"date":"2021-02-18T11:40:54","date_gmt":"2021-02-18T11:40:54","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=808"},"modified":"2024-08-09T08:03:40","modified_gmt":"2024-08-09T08:03:40","slug":"what-is-the-difference-between-digital-media-and-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/what-is-the-difference-between-digital-media-and-digital-marketing\/","title":{"rendered":"What is the difference between digital media and digital marketing?"},"content":{"rendered":"<p class=\"q-text qu-display--block\">Yes, there is a lot of difference between both <a href=\"https:\/\/www.myhoardings.com\/Digital\">digital media<\/a> and digital marketing. Both these terms refer to various concepts.<\/p>\n<p class=\"q-text qu-display--block\">Media refers to a digital platform like websites, emails, forums and many others that are used to provide, exchange or deliver the information or ideas to the number of people. It has a complex and significant impact on culture and society and has posed new challenges to copyright the property laws. In publishing, it has caused disruptive innovation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-882 size-full\" src=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-6.jpg\" alt=\"\" width=\"1184\" height=\"126\" srcset=\"https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-6.jpg 1184w, https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-6-300x32.jpg 300w, https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-6-1024x109.jpg 1024w, https:\/\/www.myhoardings.com\/ads\/wp-content\/uploads\/2021\/02\/Call-MyHoardings-for-free-Quote-6-768x82.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\" \/><\/p>\n<p class=\"q-text qu-display--block\">Marketing refers to, getting the specific information about the product and services to enhance the value of a brand or product so that it generates lead and sales. Basically, it is defined as doing marketing with the help of digital media platforms. It is the strategy of promoting products and services of any business with the help of various forms of electronic media digitally. It refers to all of your efforts in online marketing.<\/p>\n<p class=\"q-text qu-display--block\">At Invincible Web Solutions, we connect with our clients and their groups to reinforce digital marketing and brand administration abilities to manufacture a client-driven association. We apply Consumer and Market Insight to Develop <a href=\"https:\/\/www.myhoardings.com\/blog\/media-planning\/\">Brand Strategy<\/a> and empower it with the utilization of Digital Marketing, Web Technology, and design to give you a head start.<\/p>\n<table class=\"wp-list-table widefat fixed striped table-view-list posts\">\n<tbody id=\"the-list\">\n<tr id=\"post-2218\" class=\"iedit author-self level-0 post-2218 type-ilist status-publish hentry\">\n<td class=\"shortcode_text_col column-shortcode_text_col\" data-colname=\"Shortcode\">\t\t\t\t<!-- This site is using Infographic Maker iList WordPress Plugin - https:\/\/www.quantumcloud.com\/products\/ -->\r\n\t\t\t\r\n \r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder\" >\r\n<div id=\"qcopd-list-1\" class=>\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t<h3>Top 10 Airports in India with Higher Footfall (per month)<\/h3>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<ul>\r\n\t\t\t\t\t<li id=\"qcld_sl_2218_1\" class=\"ilist_sl4_list-style-four ilist_sl4_listy-style-four-01 ilist_sl4_column1\">\r\n\t\t\t<div class=\"ilist_sl4_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\r\n\t\t\t   \r\n\t\t\t   <div class=\"ilist_sl4_list-inner-part-four\">\r\n\t\t   \r\n\t\t\t\t\t<div class=\"ilist_sl4_left-part-four\"><h2>1<\/h2><\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl4_right-part-four\">\t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tIndira Gandhi International Airport (Delhi)\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Footfall: 69 million passengers<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\t\t\t   \r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2218_2\" class=\"ilist_sl4_list-style-four ilist_sl4_listy-style-four-01 ilist_sl4_column1\">\r\n\t\t\t<div class=\"ilist_sl4_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\r\n\t\t\t   \r\n\t\t\t   <div class=\"ilist_sl4_list-inner-part-four\">\r\n\t\t   \r\n\t\t\t\t\t<div class=\"ilist_sl4_left-part-four\"><h2>2<\/h2><\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl4_right-part-four\">\t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tChhatrapati Shivaji Maharaj International Airport (Mumbai)\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Footfall: 50 million passengers<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\t\t\t   \r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2218_3\" class=\"ilist_sl4_list-style-four ilist_sl4_listy-style-four-01 ilist_sl4_column1\">\r\n\t\t\t<div class=\"ilist_sl4_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\r\n\t\t\t   \r\n\t\t\t   <div class=\"ilist_sl4_list-inner-part-four\">\r\n\t\t   \r\n\t\t\t\t\t<div class=\"ilist_sl4_left-part-four\"><h2>3<\/h2><\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl4_right-part-four\">\t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tKempegowda International Airport (Bengaluru)\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Footfall: 33 million passengers<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\t\t\t   \r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2218_4\" class=\"ilist_sl4_list-style-four ilist_sl4_listy-style-four-01 ilist_sl4_column1\">\r\n\t\t\t<div class=\"ilist_sl4_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\r\n\t\t\t   \r\n\t\t\t   <div class=\"ilist_sl4_list-inner-part-four\">\r\n\t\t   \r\n\t\t\t\t\t<div class=\"ilist_sl4_left-part-four\"><h2>4<\/h2><\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl4_right-part-four\">\t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tRajiv Gandhi International Airport (Hyderabad)\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Footfall: 21 million passengers<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\t\t\t   \r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2218_5\" class=\"ilist_sl4_list-style-four ilist_sl4_listy-style-four-01 ilist_sl4_column1\">\r\n\t\t\t<div class=\"ilist_sl4_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\r\n\t\t\t   \r\n\t\t\t   <div class=\"ilist_sl4_list-inner-part-four\">\r\n\t\t   \r\n\t\t\t\t\t<div class=\"ilist_sl4_left-part-four\"><h2>5<\/h2><\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl4_right-part-four\">\t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tChennai International Airport (Chennai)\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Footfall: 22 million passengers<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\t\t\t   \r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2218_6\" class=\"ilist_sl4_list-style-four ilist_sl4_listy-style-four-01 ilist_sl4_column1\">\r\n\t\t\t<div class=\"ilist_sl4_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\r\n\t\t\t   \r\n\t\t\t   <div class=\"ilist_sl4_list-inner-part-four\">\r\n\t\t   \r\n\t\t\t\t\t<div class=\"ilist_sl4_left-part-four\"><h2>6<\/h2><\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl4_right-part-four\">\t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tNetaji Subhas Chandra Bose International Airport (Kolkata)\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Footfall: 21 million passengers<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\t\t\t   \r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2218_7\" class=\"ilist_sl4_list-style-four ilist_sl4_listy-style-four-01 ilist_sl4_column1\">\r\n\t\t\t<div class=\"ilist_sl4_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\r\n\t\t\t   \r\n\t\t\t   <div class=\"ilist_sl4_list-inner-part-four\">\r\n\t\t   \r\n\t\t\t\t\t<div class=\"ilist_sl4_left-part-four\"><h2>7<\/h2><\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl4_right-part-four\">\t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tCochin International Airport (Kochi)\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Footfall: 11 million passengers<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\t\t\t   \r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2218_8\" class=\"ilist_sl4_list-style-four ilist_sl4_listy-style-four-01 ilist_sl4_column1\">\r\n\t\t\t<div class=\"ilist_sl4_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\r\n\t\t\t   \r\n\t\t\t   <div class=\"ilist_sl4_list-inner-part-four\">\r\n\t\t   \r\n\t\t\t\t\t<div class=\"ilist_sl4_left-part-four\"><h2>8<\/h2><\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl4_right-part-four\">\t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tGoa International Airport (Goa)\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Footfall: 8 million passengers<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\t\t\t   \r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2218_9\" class=\"ilist_sl4_list-style-four ilist_sl4_listy-style-four-01 ilist_sl4_column1\">\r\n\t\t\t<div class=\"ilist_sl4_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\r\n\t\t\t   \r\n\t\t\t   <div class=\"ilist_sl4_list-inner-part-four\">\r\n\t\t   \r\n\t\t\t\t\t<div class=\"ilist_sl4_left-part-four\"><h2>9<\/h2><\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl4_right-part-four\">\t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tPune Airport (Pune)\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Footfall: 8 million passengers<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\t\t\t   \r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t<li id=\"qcld_sl_2218_10\" class=\"ilist_sl4_list-style-four ilist_sl4_listy-style-four-01 ilist_sl4_column1\">\r\n\t\t\t<div class=\"ilist_sl4_qcld_style \"><!--col-md-6 col-sm-6-->\r\n\r\n\r\n\t\t\t   \r\n\t\t\t   <div class=\"ilist_sl4_list-inner-part-four\">\r\n\t\t   \r\n\t\t\t\t\t<div class=\"ilist_sl4_left-part-four\"><h2>10<\/h2><\/div>\r\n\t\t\t\t\t<div class=\"ilist_sl4_right-part-four\">\t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\tSardar Vallabhbhai Patel International Airport (Ahmedabad)\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t<p>Footfall: 7 million passengers<\/p>\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t   <\/div>\t\t\t   \r\n\t\t\t<\/div><!--\/col-md-6 col-sm-6-->\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t<div style=\"clear:both;margin-bottom:10px\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div style=\"clear:both\"><\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2 id=\"tablepress-29-name\" class=\"tablepress-table-name tablepress-table-name-id-29\">Commonly Used Traditional Media Options and Cost<\/h2>\n\n<table id=\"tablepress-29\" class=\"tablepress tablepress-id-29\" aria-labelledby=\"tablepress-29-name\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Media Option\t<\/th><th class=\"column-2\">Description\t<\/th><th class=\"column-3\">Reach &amp; Audience\t<\/th><th class=\"column-4\">Average Cost\t<\/th><th class=\"column-5\">Effectiveness &amp; Notes<br \/>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Television<\/td><td class=\"column-2\">Broadcast and cable TV ads. Includes spots during shows, sponsorships, and infomercials.\t<\/td><td class=\"column-3\">High reach, wide demographic\t<\/td><td class=\"column-4\">\u20b9600 - \u20b91,200 per 10 sec slot\t<\/td><td class=\"column-5\">High impact, broad audience<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Radio<\/td><td class=\"column-2\">Audio advertisements aired during radio broadcasts.\t<\/td><td class=\"column-3\">Local to national reach, specific audiences\t<\/td><td class=\"column-4\">\u20b91,000 - \u20b95,000 per 10 sec spot\t<\/td><td class=\"column-5\">Good for local targeting, cost-effective<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Print Advertising\t<\/td><td class=\"column-2\">Ads in newspapers, magazines, brochures, and flyers.\t<\/td><td class=\"column-3\">Targeted based on publication's readership\t<\/td><td class=\"column-4\">\u20b910,000 - \u20b91,00,000 per page\t<\/td><td class=\"column-5\">Effective for detailed info, older audience<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Outdoor\t<\/td><td class=\"column-2\">Billboards, transit ads, posters, and other out-of-home advertising.\t<\/td><td class=\"column-3\">High visibility in specific locations\t<\/td><td class=\"column-4\">\u20b950,000 - \u20b95,00,000 per month\t<\/td><td class=\"column-5\">Great for brand visibility, location-specific<br \/>\n<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Email<\/td><td class=\"column-2\">Direct marketing through email newsletters and promotional messages.\t<\/td><td class=\"column-3\">Specific and targeted reach\t<\/td><td class=\"column-4\">\u20b90.5 - \u20b93 per email\t<\/td><td class=\"column-5\">Personalized, measurable ROI<br \/>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-29 from cache -->\n","protected":false},"excerpt":{"rendered":"<p>Yes, there is a lot of difference between both digital media and digital marketing. Both&#8230;<\/p>\n","protected":false},"author":2,"featured_media":887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dooh-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>What is the difference between digital media and digital marketing? - MyHoardings<\/title>\r\n<meta name=\"description\" content=\"Yes, there is a lot of difference between both digital media and digital marketing. Both these terms refer to various concepts.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.myhoardings.com\/ads\/what-is-the-difference-between-digital-media-and-digital-marketing\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"What is the difference between digital media and digital marketing? - MyHoardings\" \/>\r\n<meta property=\"og:description\" content=\"Yes, there is a lot of difference between both digital media and digital marketing. 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