{"id":834,"date":"2021-02-18T11:51:52","date_gmt":"2021-02-18T11:51:52","guid":{"rendered":"https:\/\/www.myhoardings.com\/ads\/?p=834"},"modified":"2024-07-12T10:22:51","modified_gmt":"2024-07-12T10:22:51","slug":"how-do-ad-agencies-buy-media","status":"publish","type":"post","link":"https:\/\/www.myhoardings.com\/ads\/how-do-ad-agencies-buy-media\/","title":{"rendered":"How do ad agencies buy media?"},"content":{"rendered":"

To buy media<\/a> an ad agency<\/a> would follow these steps:<\/strong><\/p>\n

1) Analyze a product or service that is to be promoted.<\/p>\n

2) Determine the desired audience matching multiple parameters such as budget, buyer persona, selling funnel, business goals (branding\/conversion\/else), etc.<\/p>\n

3) Search for the resources that might have a determined audience.<\/p>\n

4) Outreach the resources of your choice and negotiate the inventory to make sure it matches your criteria.<\/p>\n

5) Negotiate the prices and close the deal.<\/p>\n

6) Manage the workflow and refine different operational aspects such as legal issues, clearing, taxation, etc.<\/p>\n

7) Launch the campaign.<\/p>\n

\"\"<\/p>\n

Event Sponsorship Rates<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t
Event Type\t<\/th>Location<\/th>Sponsorship Range (\u20b9)\t<\/th>Expected Audience Reach\t<\/th>Key Benefits
\n<\/th>\n<\/tr>\n<\/thead>\n
Music Festivals\t<\/td>Mumbai\t<\/td>\u20b95,00,000 - \u20b950,00,000\t<\/td>10,000 - 50,000\t<\/td>Brand visibility, engagement
\n<\/td>\n<\/tr>\n
Tech Conferences\t<\/td>Bengaluru<\/td>\u20b92,00,000 - \u20b920,00,000\t<\/td>5,000 - 20,000\t<\/td>Networking, lead generation
\n<\/td>\n<\/tr>\n
Sports Events\t<\/td>National<\/td>\u20b910,00,000 - \u20b91,00,00,000\t<\/td>50,000 - 1,00,000\t<\/td>Brand exposure, media coverage
\n<\/td>\n<\/tr>\n
Cultural Festivals\t<\/td>Delhi\t<\/td>\u20b93,00,000 - \u20b930,00,000\t<\/td>8,000 - 40,000\t<\/td>Community engagement
\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\t\t\t\t\r\n\t\t\t\r\n \r\n
\r\n
\r\n\t\t
\r\n\t\t\t\t

\r\n\t\tTypes of Transit OOH Media\t<\/h3>\r\n\t
<\/div>\r\n\t
<\/div>\r\n\t\t
    \r\n\t\t\t\t\t
  • \r\n\r\n\t\t\t
    \r\n\t\t\t\t
    \r\n\t\t\t\t\t

    01<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
    \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
    \r\n\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\tBus Exterior Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
      \r\n
    • Description<\/strong>: Ads placed on the exterior surfaces of buses, including sides, rear panels, and rooftops.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
    • \r\n\r\n\t\t\t
      \r\n\t\t\t\t
      \r\n\t\t\t\t\t

      02<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
      \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
      \r\n\t\t\t\t\t\t\t\t\t\t\t\t

      \r\n\t\t\t\t\t\t\t\tBus Interior Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
        \r\n
      • Description<\/strong>: Ads displayed inside buses, including overhead panels, seat backs, and floor decals.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
      • \r\n\r\n\t\t\t
        \r\n\t\t\t\t
        \r\n\t\t\t\t\t

        03<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
        \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
        \r\n\t\t\t\t\t\t\t\t\t\t\t\t

        \r\n\t\t\t\t\t\t\t\tSubway\/Train Station Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
          \r\n
        • Description<\/strong>: Ads positioned within subway stations or on platforms where commuters wait for trains.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
        • \r\n\r\n\t\t\t
          \r\n\t\t\t\t
          \r\n\t\t\t\t\t

          04<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
          \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
          \r\n\t\t\t\t\t\t\t\t\t\t\t\t

          \r\n\t\t\t\t\t\t\t\tSubway\/Train Car Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
            \r\n
          • Description<\/strong>: Ads displayed inside subway cars or trains, including digital screens, posters, and wraps<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
          • \r\n\r\n\t\t\t
            \r\n\t\t\t\t
            \r\n\t\t\t\t\t

            05<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
            \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
            \r\n\t\t\t\t\t\t\t\t\t\t\t\t

            \r\n\t\t\t\t\t\t\t\tTaxi\/Uber\/Lyft Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
              \r\n
            • Description<\/strong>: Ads placed on exterior surfaces (taxi tops, wraps) and interior displays of taxis, Uber, or Lyft vehicles.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
            • \r\n\r\n\t\t\t
              \r\n\t\t\t\t
              \r\n\t\t\t\t\t

              06<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
              \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
              \r\n\t\t\t\t\t\t\t\t\t\t\t\t

              \r\n\t\t\t\t\t\t\t\tAirport Shuttle and Terminal Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
                \r\n
              • Description<\/strong>: Ads displayed on shuttles transporting passengers between airport terminals, parking lots, and rental car facilities.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t
              • \r\n\r\n\t\t\t
                \r\n\t\t\t\t
                \r\n\t\t\t\t\t

                07<\/h2>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
                \r\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t\t
                \r\n\t\t\t\t\t\t\t\t\t\t\t\t

                \r\n\t\t\t\t\t\t\t\tFerry\/Boat Ads\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t
                  \r\n
                • Description<\/strong>: Ads placed on ferries or boats that transport passengers across water bodies.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/li>\r\n\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t
                  <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n
                  <\/div>\r\n\r\n\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

                  To buy media an ad agency would follow these steps: 1) Analyze a product or…<\/p>\n","protected":false},"author":2,"featured_media":899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[68,33,31],"class_list":["post-834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-agency","tag-ad-agencies","tag-ad-agency-in-delhi","tag-ad-agency-india"],"yoast_head":"\r\nHow do ad agencies buy media? Determine the desired - MyHoardings<\/title>\r\n<meta name=\"description\" content=\"How do ad agencies buy media? Determine the desired audience matching multiple parameters such as budget. 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