{"id":322,"count":1,"description":"<p data-start=\"210\" data-end=\"496\">TrueView Discovery Ads \u2014also called in-feed video ads\u2014are a smart way to promote video content on YouTube. These ads appear in search results, the YouTube homepage feed, and alongside related videos, giving brands an organic and native presence where users are already exploring content.<\/p>\r\n<p data-start=\"498\" data-end=\"788\">Instead of auto-playing, these ads encourage voluntary engagement. A user clicks on a thumbnail and headline to watch the video\u2014making the interaction more intentional and meaningful. This format is ideal for tutorials, product reviews, or brand stories that offer value to curious viewers.<\/p>\r\n<p data-start=\"790\" data-end=\"1073\">The cost model is based on <strong data-start=\"817\" data-end=\"841\">cost per click (CPC)<\/strong>, typically affordable for businesses looking to grow video views without breaking the bank. 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