In partnership with Times Innovative Media Ltd.<\/strong>, the brand rolled out the campaign across Mumbai International Airport, Kolkata Airport, and Indore Airport<\/strong> during September and October 2024<\/strong>, targeting affluent, discerning audiences through high-impact OOH placements in high-dwell zones.<\/p>\n At the heart of the campaign is the story of an 8-year-old boy<\/strong>, discovering the magic embedded in everyday furniture interactions\u2014soft-closing drawers, seamless cabinetry, and elegantly engineered fittings. This creative pivot humanizes the product, turning furniture fittings into emotional experiences<\/strong>, not just mechanical components.<\/p>\n Hettich\u2019s objective is clear: reshape consumer perceptions<\/strong> and position the brand not only as a leader in functional solutions, but as a lifestyle brand that brings emotion, innovation, and design together<\/strong> in a magical blend.<\/p>\n The decision to activate this campaign through airport advertising<\/strong> is no accident. Airports provide unparalleled access to NCCS A+ and A segment audiences<\/strong>\u2014the very demographic that appreciates premium, thoughtful interior design.<\/p>\n By selecting Mumbai, Kolkata, and Indore airports<\/strong>, Hettich strikes a strategic balance:<\/p>\n Mumbai International Airport<\/strong> ensures brand engagement with global and metropolitan consumers.<\/p>\n<\/li>\n Kolkata Airport<\/strong> captures the attention of affluent eastern India travellers.<\/p>\n<\/li>\n Indore Airport<\/strong> targets the aspirational heartland with increasing buying power and lifestyle ambitions.<\/p>\n<\/li>\n<\/ul>\n These touchpoints ensure that the campaign delivers both reach and relevance<\/strong><\/a>, establishing Hettich\u2019s position in the minds of frequent, quality-conscious travellers.<\/p>\n Executed through a visually rich mix of large-format static creatives<\/strong> and digital walls<\/strong>, the campaign places its high-style visuals in dwell-heavy areas<\/strong>\u2014escalators, walkways, and baggage claim zones. This not only increases brand exposure time but also facilitates emotional connection<\/strong> through storytelling in motion.<\/p>\n The imagery is clean, aspirational, and brand-consistent. The child protagonist\u2014portrayed with awe and joy\u2014symbolizes the wonder Hettich wants every user to experience. The dynamic execution<\/a> ensures repeat impact without viewer fatigue.<\/p>\n According to Jiteen Aggarwal, CMO at Hettich<\/strong>, the campaign is about \u201cimproving lifestyles\u201d<\/strong>\u2014a declaration that marks Hettich\u2019s shift from product-led marketing to consumer-centric brand expression<\/strong>.<\/p>\n \u201cThe brand appears larger than life with marquee advertising formats placed in high-visibility areas. With its stylish imagery and dynamic execution, the campaign enhances the brand\u2019s aspirational appeal,\u201d Aggarwal said. The campaign doesn\u2019t just talk to consumers; it invites them to imagine<\/strong> their homes with a touch of design-driven magic.<\/p>\n Sumit Chadha, Business Head \u2013 Airport & City Media at Times OOH<\/strong>, emphasized the campaign\u2019s significance in showcasing how airport OOH<\/strong> can elevate a brand\u2019s stature and visibility.<\/p>\n \u201cAirport advertising is the pinnacle of outdoor media for reaching a global audience,\u201d Chadha noted. \u201cThe Hettich airport campaign is a prime example of how outdoor advertising can help brands establish a remarkable presence across India\u2019s leading airports.\u201d<\/p>\n Though the execution was led by Times OOH, the campaign presents a strong case for creative storytelling in premium outdoor spaces<\/strong>. At MyHoardings<\/strong>, we see rising interest in campaigns that fuse design with emotion<\/strong>\u2014especially in spaces like airports, malls, and residential complexes.<\/p>\n Brands looking to emulate Hettich airport campaign impact can work with MyHoardings to launch pan-India airport campaigns<\/strong> tailored for visibility, emotion, and memorability. Contact business@myhoardings.com<\/a><\/strong> or call 9953847639<\/strong> for full-service outdoor advertising support.<\/p>\n \t\t\t\t\r\n\t\t\t\r\n \r\nWhere Design Meets Emotion<\/h3>\n
Airports as the Stage for Transformation<\/h3>\n
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<\/p>\nPremium Formats for Premium Impressions<\/h3>\n
A Brand That Thinks Beyond Hardware<\/h3>\n
Times OOH on Building Impact<\/h3>\n
MyHoardings\u2019 Viewpoint: Design-Driven OOH Is the Future<\/h3>\n
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